11. Gap = Opportunity
• Time waste (i.e. Line sitting services)
• Product waste (i.e. Terra Cycle)
• Irritation (i.e. GoPro)
• Comfortability (i.e. Li Ho tea cup)
• Please make me lazy (i.e. DOS to Windows)
• Improve existing product (i.e. Shopping Trolly)
Pranav JOSHI @