MbA project guidline short

1. Name - Pradnya Kamble
Seat no - 11104
Project TITLE - A STUDY OF MARKETING STRATEGIES POST
COVID-19 FOR BANKING SERVICES.
PROJECT GUIDE- MR. RANJEET BHOSALE.

2. 1. INTRODUCTION OF STUDY
• In this project, Here it will take into consider the new innovative methods of marketing
services used by banking sector such as E-banking , core banking , mobile banking , plastic
money.
• The present study contains the different marketing activities on bank also shows various
techniques are use for marketing like CRM , target customer , radio advertising, website,
pamplets etc.
• The present study show that how the advertisement is effective for banking sector to increase
their profit.
• Panchganga bank has introduce their app to their customer. Through their app panchganga
bank promoting awareness about covid-19 plus they are doing their marketing about their
new facilities and they also give information about any new facilities or schemes through this
app. So this is easy kind of marketing for bank.

3. 2. OBJECTIVES
1)To study the existing marketing strategies of banking services provided to the
customer during covid 19 , at panchganga bank.
2)To study customer awareness regarding banking service due to marketing activity in
covid 19 situation at panchganga bank.
3)To study the ways of Promoting marketing strategies of panchganga and the
awareness about covid-19 through panchganga app.
4)To study the methods of Providing E-banking facilities / services to promote social
distance.
5)To study the different ways of marketing strategies used by bank for increasing sale
through their customer.

4. 3. RESEARCH METHODOLOGY
 METHODS OF DATA COLLECTION –
Data of two kinds.
a) Primary Data:-
Primary data is collected by survey method using questionnaire containing 22 close end
questions . interview with customer.
Secondary data:-
The data which are collected from the published source of the organization is called
secondary data.
1. Ledger and annual report.
2. Reference book.
3. Bank online system.
4. Internets

5. c) Sampling Method-
Interviewing method is used for data collection. Sample is will be the bank
customer.
d) INTERVIEWING
It is the most commonly used method of data collection. It is two ways
purposive communication between the interviewer and the respondent aimed at
obtaining and recording information pertinent to the subject matter of study.
e)Sampling Technique-
simple random sampling method is used for data collection
f) Sample size-
From the number of customers 100 respondents out of 300 customers are the
selected for data collection.

6. 4. THEORETICAL BACKGROUND
MARKETING STRATEGY
Different marketing strategy used in Panchganga Bank
1.CRM (customer relationship management )
2.Target Segment
3.App or digital marketing
4.Pamphlets
5.Board and Banner
6.Radio Advertise

7. 5. COMPANY PROFILE
 NAME OF THE BANK -
Shri Panchganga Nagari SahakariBank Ltd, Kolhapur.
 LOCATION-
H.O: T.P Scheme No 3
Plot no. 16 , Pratibha Nagar ,
Kolhapur
 ABOUT-
This bank was founded on 22nd February ,1972. Kolhapur District has been a
leading area in the co-operative sector of Maharashtra.
CUSTOMER CARE
PHONE NO- 0231- 2691329
0231- 2693517
e-mail pnsbl@rediffmail.com
website- www.panchgangabank.com

8. ORGANIZATIONAL STRCTURE

9. SPECIALITIES OF THE BANK-
1) Core banking
2) The facility to pay various taxes
3) The facility of RTGS / NEFT
4) The facility of personal printed cheque book
5) The facility of lockers
6) Independent Marketing and Retail department
7) The facility of Aadhar linked subsidies.
8) Customer-oriented service
9) Every year Gathering of senior citizens, young industrialists and women are
organized.

10. 6. Data analysis
Here I prepare the questionnaire using 22 close end question. I prepare
questionnaire regarding marketing activity of bank , customer awareness
regarding services.
Using this questionnaire I have collected the data from the bank
customer.
This data I have represent in tabular format with graphical presentation.
I have made some finding using this data.

11. 7. FINDINGS, SUGGESTIONS, CONCLUSION
FINDINGS
The project is related to “ A study of marketing strategies post covid-19 for banking
services” in Shri Panchganga Nagari Sahakari Bank Ltd., Kolhapur. There are
different clients approaches this bank for different marketing techniques as well as
banking services.
1. App or digital marketing is effective strategies for customers use in covid-19
situation. People mostly prefer E- banking during this covid-19 situation. 94%
customers say the app is helpful for daily bank activity. 89% customers say app is
secure for bank transaction.

12.  FINDINGS
2. It is observed that people consider Image and Reputation as an important element
while opening an account in any bank. The brand image of Panchganga Bank is
much more developed.
3.Advertisement has created awareness among people regarding banking services.
Most of the customers are literate and between the age group 30-40. Most of the
customers are opinion that in the publicity of Panchganga Bank, to the people is done
through their Advertisement.
4.79% of the customer are aware about different services. Most of the customers
opinion is the customers are satisfied with the bank services. The customers opinion
is the staff of the bank is helpful.
5. The customer recommends to other for banking. Because banking service is good.

13. SUGGESTIONS
1. We think that , It would be helpful for bank to adopt effective strategies to
increase the awareness level among the customers for various services. Bank can
provide Banking Awareness Program.
2. We think that , Bank can ask for their consumer feedback to know whether the
customers are really satisfied or dissatisfied with the different services provided by
bank. If they are dissatisfied , then the reason for dissatisfaction should be found
out and should be corrected in future.
3. Due to intense competition in the financial market , Bank should adopt better
strategies to attract more customers.
4. The bank would try to increase the Brand image through performance and service
then , the customer will be satisfied. It would be helpful for Bank to include more
variation for promotion.

14. Conclusion
To be competitive and successful in a modern corporate word, variation of marketing
strategies is essential.
Panchganga Bank developed a good brand image and developed different marketing
techniques from other banks.
 Panchganga Bank has developed many innovation products to develop better brand
image .
Through Social Strategy it maintained continuous relationship with their customer.
Through app or online banking thus getting acquainted with customer wants and
needs.
 Panchganga Bank used various sources of media to promote and advertise their
products and create customer awareness regarding the banking service.