https://poweredtemplate.com/go-to-market-strategy-powerpoint-presentation-template-114929/
A Go-To-Market strategy or GTM is a company plans to execute a successful product release and promotion. A comprehensive Go-To-Market Strategy Presentation should result in increased sales, higher customer satisfaction and a more profitable business over time. This presentation template has useful content such as: Executive Summary, Company, Team, Mission Statement, Vision Statement, GTM Strategy Goals, GTM Strategy Objectives, Pricing Strategy, Product, Product Life Cycle, Revenue Targets, 5C Analysis, Pain Points & Solution, Buyer Persona, Buyer’s Buying Cycle, Competitors, Competitive Advantage, SWOT Analysis, Market Size, Value Proposition Canvas, Pricing Flexibility, Retail & Seasonal Prices, Wholesale Prices, Promotional Strategy, Go-To-Market Action Plan, Key Performance Indicators.
2. Executive Summary
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typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Alex Johnson
Head of Marketing Dept.
mail@mail.com
3. Company
1/15/20XX
6/6/20XX
8/5/20XX
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Description:
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Description:
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Description:
4. Team
Sean Collins
Administrator
Sven Ferguson
Client Service
Rebecca Smith
Manager Head
Kevin Swanson
Account Manager
Anna Sue
Account Manager
Sam Finnegan
Product Director
Susie Johnson
Client Service
Marie Steward
HR Specialist
5. Mission Statement
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
6. Vision Statement
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
7. GTM Strategy Goals
Strategy Goal Three
Strategy Goal One
Strategy Goal Two Strategy Goal Four
Lorem ipsum, or lipsum as it is sometimes
known, is dummy text used in laying out print,
graphic or web designs. The passage is
attributed to an unknown typesetter in the
15th century who use in a type specimen
book.
Lorem ipsum, or lipsum as it is sometimes
known, is dummy text used in laying out print,
graphic or web designs. The passage is
attributed to an unknown typesetter in the
15th century who use in a type specimen
book.
Lorem ipsum, or lipsum as it is sometimes
known, is dummy text used in laying out print,
graphic or web designs. The passage is
attributed to an unknown typesetter in the
15th century who use in a type specimen
book.
Lorem ipsum, or lipsum as it is sometimes
known, is dummy text used in laying out
print, graphic or web designs. The passage
is attributed to an unknown typesetter in the
15th century who use in a type specimen
book.
8. Lorem ipsum, or lipsum as
it is sometimes known, is
dummy text used in laying
out print, graphic or web
designs. The passage is
attributed to an unknown
typesetter in the 15th
century who use in a type
specimen book.
Lorem ipsum, or lipsum as
it is sometimes known, is
dummy text used in laying
out print, graphic or web
designs. The passage is
attributed to an unknown
typesetter in the 15th
century who use in a type
specimen book.
Lorem ipsum, or lipsum as
it is sometimes known, is
dummy text used in laying
out print, graphic or web
designs. The passage is
attributed to an unknown
typesetter in the 15th
century who use in a type
specimen book.
Lorem ipsum, or lipsum as
it is sometimes known, is
dummy text used in laying
out print, graphic or web
designs. The passage is
attributed to an unknown
typesetter in the 15th
century who use in a type
specimen book.
Industry Leadership Satisfied Customer Product Innovation Quality Control
GTM Strategy Objectives
9. Pricing Strategy
High Quality
Low Quality
High Price
Low Price
Our Product
Competitors
Product Competitors
Product
Competitors
Product
Competitors
Product
A
B
C
D
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Lorem ipsum, or lipsum as it is sometimes known, is
dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
10. Product
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
11. Product Life Cycle
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Introduction Growth Maturity Decline
12. Your Target One
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20%
Your Target Two
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40%
Your Target Three
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60%
Revenue Targets
20%
60%
40%
13. 5C Analysis
Company Customers Competitors Collaborators Climate
External
Internal
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or lipsum as it is
sometimes
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text used in laying
out print, graphic
or web designs
Lorem ipsum,
or lipsum as it is
sometimes
known, is dummy
text used in laying
out print, graphic
or web designs
Lorem ipsum,
or lipsum as it is
sometimes
known, is dummy
text used in laying
out print, graphic
or web designs
Lorem ipsum,
or lipsum as it is
sometimes known,
is dummy text
used in laying out
print, graphic or
web designs
Lorem ipsum,
or lipsum as it is
sometimes known,
is dummy text
used in laying out
print, graphic or
web designs
14. Key Problem
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typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Proposed Solution
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Pain Points & Solution
15. Buyer Persona
0-14 15-24 25-54 55-64 65+
5% 15% 45% 20% 15%
Age
51%
Female
49%
Male
Gender
Place of living
Country
City under
50k
City over
50k
18%
47%
35%
Non-Locals
6.3M
36%
High
school
39%
University
23%
Post grad
Education
Income
40%
High
36%
Medium
24%
Low
16. PR
Radio, TV, Print
Word of Mouth
Online Display
Search Paid Content
E-Mail
Website’s/
Landing Pages
Social Media
Direct Email
Store/Branch
Mobile App/Site
Website
Community
Chat
Social
Call Centre
Promotion
Blog
Newsletter
Loyalty
Program
Surve
y
Buyer’s Buying Cycle
Awareness Consideration Purchase Service Loyalty
Expansion
17. Competitors
Competitor’s Logo
Competitor A Competitor B Competitor C
A B C
Competitor’s Logo Competitor’s Logo
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or web designs.
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or web designs.
19. SWOT Analysis
S W
Strengths
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Weaknesses
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
20. SWOT Analysis
O T
Opportunities
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Threats
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typesetter in the 15th century who is thought to have
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Malorum for use in a type specimen book.
21. Market Size
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
900K
150K
450K
Total Available Market Served Available Market Target Market
22. Value Proposition Canvas
Benefits
Features
Experience
Wants
Needs
Fears
What your
product do?
How does your
product work?
What does it
feel like to use
your product?
What are the
emotional drivers of
purchasing?
What are the rational
drivers of purchasing?
Risks of
switching to
your product?
Customer
Product
23. Pricing Flexibility
Main Product
Features Pack's
Base Feature Feature One Feature One Feature One Feature One
Feature Two Feature Two Feature Two Feature Two
Feature Three Feature Three Feature Three
Feature Four Feature Four
Feature Five
$99 $199 $299 $399 $499
24. Retail & Seasonal Prices
$109 Local market price
$99 Big store price
$109 E-commerce price
$89 Loyalty price
$109
$99
$109
$89
Winter price
Spring price
Summer price
Autumn price
Manufacturer’s Suggested Retail Price (MSRP) is $79
Retail Prices Seasonal Prices
25. Wholesale Prices
Product Name Type Quantity Price
Product Item One Product Type 100 $300
Product Item One Product Type 1000 $250
Product Item Two Product Type 5000 $200
Product Item Two Product Type 100 $300
Product Item Three Product Type 1000 $250
Product Item Three Product Type 5000 $200
26. Promotional Strategy
Referral Programs
Promocodes
Discounts Loyalty Incentives
Lorem ipsum, or lipsum as it is sometimes
known, is dummy text used in laying out print,
graphic or web designs. The passage is
attributed to an unknown typesetter in the
15th century who use in a type specimen
book.
Lorem ipsum, or lipsum as it is sometimes
known, is dummy text used in laying out print,
graphic or web designs. The passage is
attributed to an unknown typesetter in the
15th century who use in a type specimen
book.
Lorem ipsum, or lipsum as it is sometimes
known, is dummy text used in laying out print,
graphic or web designs. The passage is
attributed to an unknown typesetter in the
15th century who use in a type specimen
book.
Lorem ipsum, or lipsum as it is sometimes
known, is dummy text used in laying out print,
graphic or web designs. The passage is
attributed to an unknown typesetter in the
15th century who use in a type specimen
book.
27. Go-To-Market Action Plan
Q1 20XX
Stage One
Stage Three
Stage Two
Stage Four
Stage Five
Q2 20XX Q3 20XX Q4 20XX
Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec.
28. Financial Summary
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
3.2B Total Assets
350K Deposits
250K Reserves
500K Revenue
150K Loans
100K Current Debt
200K Tax Paid
800K Net Income
29. Key Performance Indicator
160K 130K 25%
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dummy text used in laying out print, graphic or web
designs. The passage is attributed to an unknown
typesetter in the 15th century who is thought to have
scrambled parts of Cicero's De Finibus Bonorum et
Malorum for use in a type specimen book.
Cash Flow Expenditure Profit
25% 45% 70%
Revenue Task in Progress Promo