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  1. 1. Presenter:July 26, 2011 Position2 Confidential Madura 1
  2. 2. Ad is a form of communication used to persuade an audience (viewers, readers) to take some action with respect to products, ideas, or services.July 26, 2011 Position2 Confidential 2
  3. 3. July 26, 2011 Position2 Confidential 3
  4. 4.  Text Ad  Image Ad  Video Ad  Mobile Ad  Rich media display AdJuly 26, 2011 Position2 Confidential 4
  5. 5. Search engine Search partner siteJuly 26, 2011 Position2 Confidential
  6. 6. Text ads - are the most basic type of AdWords ad. Headline (Character limit - 25) • Eye-catching • Include one of your keywords •Add the price or promotion or USP Description line 1 (Character limit - 35) BlackBerry Storm @Rs 9999 • Describe the product or service Flat 58% Off! 3.2 Touch, EDGE, 3G, • Include Key details and benefits of your product or Blackberry Smartphones. Buy Now! service (USP) Description line 2 (Character limit - 35) • Use a strong Call to action (CTA) • Include one of your keywords Display URL (Character limit - 35) • Include the offer, product name or keyword in the subdomain E.g. Helpful tips: •Capitalize the First Letter of Each Word in headline and descriptions. •Ad Copy should be highly relevant to your Landing PageJuly 26, 2011 Position2 Confidential 6
  7. 7. This feature lets you insert a short piece of code into your ad text. AdWords will automatically replace the codewith the keyword that triggered the ad.{Keyword:defaulttext} {Keyword:Smartphones} Great Deals On Latest Smartphones Choose From The Best Deals. Buy Now query – blackberry User query – Samsung SmartphonesBlackberry Samsung smartphonesGreat Deals On Latest Smartphones Great Deals On Latest SmartphonesChoose From The Best Deals. Buy Now Choose From The Best Deals. Buy the keyword is too long, and would cause the ad text to exceed its character limit, the ads default text will beused instead. SmartphonesUser query – samsung smartphones online Great Deals On Latest Smartphones Choose From The Best Deals. Buy Now 26, 2011 Position2 Confidential 7
  8. 8. AdWords image ads are graphical ads that can be static (motionless) or animated. These ads appear on selectDisplay Network sites (not search sites) in the Google Network which have opted in to the image ads program.Unlike traditional online graphical ads, image ads can be matched to a pages content. Image Ads: File formats and sizesJuly 26, 2011 Position2 Confidential 8
  9. 9. Display ads can be created using the display adbuilder from any ad group page within the account.The Ad templates can be customized in terms ofbackground colors, fonts, images, and text.Each template within the display ads builder mayallow you to insert one or more related images anda business logo. But the Images must be no morethan 50Kb in file size. The image size for eachimage, including your optional business logo, willbe displayed per template during the ad creationprocess.Tips for naming Image ads•Do not exceed 50 characters.•An image description in the name of the image file.•The campaign or ad group name in the image filename.July 26, 2011 Position2 Confidential 9
  10. 10. Video ads appear on a large number of Display Network sites and productsin the Google Network, not on Google search results. Content providersmust opt in to showing specific video ad formats before they can appear ontheir site.Technical requirementsThe audio portion of the video ad will be played when a user clicks on thead. The audio must be encoded at volume less than or equal to -12 db.The video ad will display as a static image prior to user interaction. If a userclicks the opening image, URL, or the play button, the video ad will initiate.The opening image must be 50K or smaller and 336x255. Should be inJPEG, .PNG, or .GIF formatVideo Size:Medium Rectangle (300 x 250)Large Rectangle (336 x 280)July 26, 2011 Position2 Confidential 10
  11. 11. WAP mobile ads are a format of AdWords ads that appear on WAP mobile websites, and are available as either text or image ads. WAP mobile text ads can also appear when users search Google from a mobile device. With either type of ad, users who click on your ad will be sent to your mobile webpage. With WAP mobile text ads, you also have the option to connect users to your business phone. Character limits Ad headlines are limited to 18 characters (or 12 for Japanese and 9 for Chinese). The description line is limited to 18 characters (or 12 for Japanese and 9 for Chinese). The display URL is limited to 20 characters.July 26, 2011 Position2 Confidential 11
  12. 12. Rich media ads include video ads, Flash animated ads, and ads that mix text and animated content and designs to more actively engage a web user. Video: You can create in-stream or click-to-play video ads using their unique templates. Animation/image: You can select multiple interactive templates that allow you to showcase images or set unique destination URLs per image. Ad creation Youll need to use the Display Ad Builder to create a rich media ad. Pricing You may choose CPC or CPM pricing. Targeting You must target your ads to the Google Display Network for your ads to appear. They will not appear in Google search results. You also have the ability to target your ads internationally, nationally, or locally by language or country. Placement targeting can also be used to target users browsing certain categories of content, or to specifically target only certain sites.July 26, 2011 Position2 Confidential 12
  13. 13. Thank You Position2 Confidential