This document discusses different types of online advertisements. It describes text ads, image ads, video ads, mobile ads, and rich media display ads. For each ad type, it covers technical requirements, file formats, character limits, pricing options, and targeting capabilities. The overall purpose is to explain the various digital ad formats available through Google AdWords.
2. Ad is a form of communication used to persuade an audience (viewers, readers) to
take some action with respect to products, ideas, or services.
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4. Text Ad
Image Ad
Video Ad
Mobile Ad
Rich media display Ad
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5. Search engine
Search partner site
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6. Text ads - are the most basic type of AdWords ad.
Headline (Character limit - 25)
• Eye-catching
• Include one of your keywords
•Add the price or promotion or USP
Description line 1 (Character limit - 35)
BlackBerry Storm @Rs 9999 • Describe the product or service
Flat 58% Off! 3.2 Touch, EDGE, 3G, • Include Key details and benefits of your product or
Blackberry Smartphones. Buy Now! service (USP)
www.naaptol.com/blackberry-strom-3g
Description line 2 (Character limit - 35)
• Use a strong Call to action (CTA)
• Include one of your keywords
Display URL (Character limit - 35)
• Include the offer, product name or keyword in the
subdomain E.g. www.naaptol.com/blackberry-strom-3g
Helpful tips:
•Capitalize the First Letter of Each Word in headline and descriptions.
•Ad Copy should be highly relevant to your Landing Page
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7. This feature lets you insert a short piece of code into your ad text. AdWords will automatically replace the code
with the keyword that triggered the ad.
{Keyword:defaulttext} {Keyword:Smartphones}
Great Deals On Latest Smartphones
Choose From The Best Deals. Buy Now
www.naaptol.com/smartphones
User query – blackberry User query – Samsung Smartphones
Blackberry Samsung smartphones
Great Deals On Latest Smartphones Great Deals On Latest Smartphones
Choose From The Best Deals. Buy Now Choose From The Best Deals. Buy Now
www.naaptol.com/smartphones www.naaptol.com/smartphones
If the keyword is too long, and would cause the ad text to exceed its character limit, the ad's default text will be
used instead.
Smartphones
User query – samsung smartphones online Great Deals On Latest Smartphones
Choose From The Best Deals. Buy Now
www.naaptol.com/smartphones
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8. AdWords image ads are graphical ads that can be static (motionless) or animated. These ads appear on select
Display Network sites (not search sites) in the Google Network which have opted in to the image ads program.
Unlike traditional online graphical ads, image ads can be matched to a page's content.
Image Ads: File formats and sizes
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9. Display ads can be created using the display ad
builder from any ad group page within the account.
The Ad templates can be customized in terms of
background colors, fonts, images, and text.
Each template within the display ads builder may
allow you to insert one or more related images and
a business logo. But the Images must be no more
than 50Kb in file size. The image size for each
image, including your optional business logo, will
be displayed per template during the ad creation
process.
Tips for naming Image ads
•Do not exceed 50 characters.
•An image description in the name of the image file.
•The campaign or ad group name in the image file
name.
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10. Video ads appear on a large number of Display Network sites and products
in the Google Network, not on Google search results. Content providers
must opt in to showing specific video ad formats before they can appear on
their site.
Technical requirements
The audio portion of the video ad will be played when a user clicks on the
ad. The audio must be encoded at volume less than or equal to -12 db.
The video ad will display as a static image prior to user interaction. If a user
clicks the opening image, URL, or the play button, the video ad will initiate.
The opening image must be 50K or smaller and 336x255. Should be in
JPEG, .PNG, or .GIF format
Video Size:
Medium Rectangle (300 x 250)
Large Rectangle (336 x 280)
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11. WAP mobile ads are a format of AdWords ads that appear on WAP mobile websites, and are
available as either text or image ads. WAP mobile text ads can also appear when users search
Google from a mobile device. With either type of ad, users who click on your ad will be sent to
your mobile webpage. With WAP mobile text ads, you also have the option to connect users to
your business phone.
Character limits
Ad headlines are limited to 18 characters (or 12 for Japanese and 9 for Chinese).
The description line is limited to 18 characters (or 12 for Japanese and 9 for Chinese).
The display URL is limited to 20 characters.
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12. Rich media ads include video ads, Flash animated ads, and ads that mix text and animated content
and designs to more actively engage a web user.
Video: You can create in-stream or click-to-play video ads using their unique templates.
Animation/image: You can select multiple interactive templates that allow you to showcase images or
set unique destination URLs per image.
Ad creation
You'll need to use the Display Ad Builder to create a rich media ad.
Pricing
You may choose CPC or CPM pricing.
Targeting
You must target your ads to the Google Display Network for your ads to appear. They will not appear
in Google search results. You also have the ability to target your ads internationally, nationally, or
locally by language or country. Placement targeting can also be used to target users browsing certain
categories of content, or to specifically target only certain sites.
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