From 19th - 25th October 2015, we will be asking the question 'what's your positive luxury?' to a host of CEOs, thought leaders and celebrities.

1. Positive Week
19th – 25th October 2015

2. Positive Luxury brings together brands, retailers and people
that care.
We reward luxury lifestyle brands with the Butterfly Mark, a
Trust Mark that helps create a memorable shopping
experience, fostering loyalty and generating trust.
What is Positive Luxury?

3. Positive Week is an annual celebration that brings brands
and people closer through storytelling and sharing.
In today’s world the brand’s story is the differentiating
factor for consumers when choosing one over another.
Positive Week is the perfect platform to tell your story and
engage with consumers.
What is Positive Week?

4. How does it work?
Throughout September and October, Positive Luxury
will be asking celebrities, key opinion formers and
CEO’s of luxury lifestyle brands to answer, on video,
the question: ‘What is your positive luxury?
On the 19th October – the first day of Positive Week -
we will release #MyPL hashtag and encourage
people to start a global conversation about their
positive luxury through twitter chats, celebrity
involvement and video sharing.
What is Positive Week?

5. Throughout each day of Positive Week, Positive Luxury will
hold ‘Positive Twitter Chats’ with brands, celebrities and
key opinion formers enabling people to discover what
makes your brand a positive luxury.
The Twitter Chats will be advertised in advance through
Positive Luxury’s e-newsletters, our partners newsletters,
and through traditional press outlets.
Positive Twitter Chats

6. Beauty
A focus on
health, fitness
and looking
good.
Beauty bloggers
will help grow
interest.
Fashion
A focus on
positive fashion –
getting fashion
bloggers and
instagrammers
engaged.
Jewellery
Asking
consumers to
share the stories
behind their key
jewellery pieces.
Food
Sharing
recipes from
various Positive
Luxury brands –
food writers and
bloggers will get
involved and
spread the word.
Drink
Sharing cocktail
recipes from
various Positive
Luxury brands.
Travel
Sharing the most
luxurious positive
locations, getting
celebs and KOFs
to share their
weekend
destinations and
retreats.
Round up
Each day we will release videos of key figureheads in each of the industries below sharing
their positive luxury. Key online publications in each area will release content about the
campaign, catering for their respective selected audiences.
Positive Week at a glance

7. • Send us a 30 second video of your ambassador, CEO or key employees around the world telling their
positive luxury.
• Share with us your brand’s stories that you feel proud of (whether in written form, pictures or videos)
• Put us in touch with your social media manager so we can brief them about how to use the #MyPL hashtag.
• Want to directly tell your story to thousands of consumers? Let us know if you would like to take part in one
of our Positive Twitter Chats. They will be a 30 minute Q&A sessions – it’s simple, easy and gets incredible
results.
Spread the word, join the movement and ask ‘What’s your positive luxury?’
How to Take Part

8. TABLEOF CONTENT
hello@positiveluxury.com
+ 44 203 582 3212
www.positiveluxury.com
For more details, please contact: