Why is PolicyMap Purple? See why PolicyMap selected purple as our base colors for maps.

1. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Bernie Langer
Why Is PolicyMap Purple?

2. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Why Is PolicyMap Purple?
Bernie Langer

3. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Branding?

4. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Pantone Color of the Year?

5. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Prince fans?

6. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

7. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

8. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Yellow is hard to see

9. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

10. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

11. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

12. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

13. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

14. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Factors in determining a color:
• Hue
• Saturation
• Lightness

15. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Saturation

16. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

17. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

18. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

19. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

20. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

21. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats
Lightness

22. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

23. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

24. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats

25. The Art of
Maps:
Effective Data
Visualization
#mapchats
policymap.com/mapchats