Service design involves planning people and infrastructure to improve quality and the relationship between service providers and customers. It includes conceptualizing the service, documenting how it will be delivered over time, and flowcharting the delivery process. New service development goes through phases like concept development, evaluation, and testing before communication to markets. The goal is to address challenges like oversimplification and create innovations, extensions, or improvements.

1. Service Marketing
Topic-New Service Design

2. New Service Design
 Service design is an activity of planning, organising
people, infrastructure, communication of a service in
order to improve quality and the infrastructure between
the service provider and the customers.

3. Planning & Creating Service
 Step 1: Design a service concept
 Step 2: Document Delivery sequence over time
 Step 3: Flowchart service delivery

4. Phases in service design
 1.Conceptulize
 2.Identify service package components
 3.Determine performance specification
 4.Translate performance specification to design
specification
 5.Translate design specification to delivery specification

5. Challenges of Service design
 1.Over simplification
 2.Incompleteness
 3.Subjective
 4.Biased Interpretation

6. Types of New services
 1.Major Innovations
 2.Start up business
 3.New services for the current market
 4.Service line extension
 5.Service improvement
 6.Style Changes

7. Stages in new service development
 1.Review
 2.New service strategy development
 3.Idea generation
 4.Concept development and evaluation
 5.Business analysis
 6.Service development and testing
 7.Market testing
 8.Communication

8. Markets
Offering Market
Current New
Existing Share Building Market
Development
New Service
development
Diversification