Have you ever wanted to know what most product images actually look like? Been curious to know if there’s something like an industry standard for file type, alignment, background, dimensions, and margins? We decided to find the answers and share them with you on this Product Image Report.

1. 7
Real World Lessons from
The Product Image Report by
Million Product
Images

2. Been curious to know if there’s a
product image standard in the
eCommerce industry?

3. We were.
And because we have data
from over seven million edited
product images, we decided
to find the answers...

4. All Hail King JPG
75% of outputted images are JPG
Page load speed matters more
than perfect compression.
JPG uses lossy compression that
maintains high (but not perfect)
quality.
PNG uses lossless compression
that stands up to any amount of
zooming and allows transparency.
3.1%
10.6%
11.6%
74.7%

5. White Wins Handily
76% are filled with a white background
Consistency and accurate color
representation are both served
by white backgrounds.

6. White Wins Handily
Removing the background...
1. Eliminates distractions and keeps the focus on your product.
2. Reduces your file size, because they simplify compression.
3. Blends your product image with the page.
4. Represents your product’s colors accurately.

7. Find Your Center
79% are center vertically aligned
It provides the most consistent
presentation.
Vertical center alignment creates
clean lines when you have products
that vary in size and shape, like
jewelry, furniture, tools, or other
diverse products.

8. No One Size Fits All
Width and height vary widely
Height and width should be
determined by your product
and your web strategy.
Ecommerce platforms have
different needs.
Speak with your web developer
and find out what they think is
optimal for your site.
When in doubt, keep your original image dimensions. You can always
scale an image down, but scaling it up compromises quality.

9. Shadows: Just Act Natural
82% of images with shadow use the natural type
Nothing like a good shadow to give
depth to your product image, right?
The owners of 1.2 million product
images agree with you.

10. !What We’ve Learned

11. OPTIMIZE

12. While we wouldn’t necessarily recommend
copying all the most popular settings for
your own product images, you should
certainly consider their value.

13. Don’t be afraid
to be different!
Your product images should be
optimized for your website.
Being on the web means eCommerce owners share many of the same
Challenges, but products are unique and your needs may be different
than the norm.

14. Beautiful Images
Sell Products
Get eCommerce Product Photography
and Post-Production Best Practices
HERE