Technical Track presented by Nick Quinlan, Developer Evangelist at SendGrid. Sending email is hard. In fact, over 20% of non-spam email is never delivered. These are emails your customers and users want: password resets, purchase confirmations and more. Learn some of the pain points for delivering an email, how to overcome them and watch how to get your app running and sending email in minutes with SendGrid.

1. SENDING EMAILS RELIABLY AND
QUICKLY FROM YOUR CLOUD
FOUNDRY APP WITH SENDGRID
Nick Quinlan
SendGrid Developer Evangelist
! nquinlan " @YayNickQ

2. Hi, I’m
Nick@YayNickQ

4. The Story of Email

5. http://www.flickr.com/photos/bablu121/8430494708/

6. http://www.flickr.com/photos/badwsky/2227161974/

7. http://www.flickr.com/photos/mangakamaidenphotography/5952261057/

8. DKIMDomainKeys Identified Mail

9. SPFSender Policy Framework

10. DMARCDomain-based Message Authentication, Reporting & Conformance

11. Spam Filters

12. 90%+ of Email Sent is
SPAM
http://www.spamhaus.org/whitepapers/effective_filtering/

13. 22% of Legitimate Email Is
NOT Delivered
http://blog.wordtothewise.com/2013/08/return-path-releases-inbox-benchmark-study/

15. SendIng Mail

16. SMTP Transport
vs.
Web Transport

17. SMTP TransportSERVER SAYS: 220 some_mailserver.net ESMTP Sendmail
8.13.8/8.13.8; Tue, 6 May 2014 12:34:07 -0700
YOU SAY: helo localhost.localdomain
SERVER SAYS: 250 some_mailserver..net Hello ????
[???.???.???.???] (may be forged), pleased to meet you
YOU SAY: MAIL From:example@example.com
SERVER SAYS: 250 2.1.0 example@example.com... Sender ok
YOU SAY: RCPT To:someone@example.com
SERVER SAYS: 250 recipient <somone@example.com> OK
YOU SAY: DATA
SERVER SAYS: 354 enter mail, end with line containing only
"."
YOU SAY: Loons sure are cool.
YOU SAY: .
SERVER SAYS: 250 message sent
YOU SAY: QUIT
SERVER SAYS: 221 goodbye

18. HTTP Transport
POST /api/mail.send.json
Host: api.sendgrid.com
to=example@example.com&from=someone@example.com&subject=hi&te
xt=Loons%20sure%20are%20cool.

19. Client Libraries
‣sendgrid-csharp
‣sendgrid-go
‣sendgrid-java
‣sendgrid-nodejs
‣sendgrid-objc
‣sendgrid-perl
‣sendgrid-php
‣sendgrid-python
‣ti.sendgrid
‣sendgrid-ruby*

20. Sending Email With
Cloud Foundry

21. cf create-service sendgrid free SERVICE_NAME
cf bind-service APP_NAME SERVICE_NAME

22. VCAP_SERVICES=
{
"sendgrid": [
{
"name": "mysendgrid",
"label": "sendgrid-n/a",
"tags": [
"smtp"
],
"plan": "free",
"credentials": {
"hostname": "smtp.sendgrid.net",
"username": "QvsXMbJ3rK",
"password": "HCHMOYluTv"
}
}
]
}

23. <live code>

24. Nick Quinlan
SendGrid Developer Evangelist
! nquinlan " @YayNickQ

25. SENDING EMAILS RELIABLY AND
QUICKLY FROM YOUR CLOUD
FOUNDRY APP WITH SENDGRID
Nick Quinlan
SendGrid Developer Evangelist
! nquinlan " @YayNickQ