twitter cards

1. Twitter card’s for your
tweet’s of sweet’s
Introducing a field guide to twitter platform
objects
The importance of making use of social media and Social
Media tools should never be overlooked as part of your social
media branding.
5/20/2014

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The best strategy to use twitter, and introducing
The power of “Twitter Card?”
Twitter released the Lead Generation Card that will allow marketers
to collect leads directly from a tweet. What makes this even cooler is
that it will populate popular CRM programs such as Infusion soft and
Hubs pot with prospects information (no form to fill out).
Understanding Twitter Cards
 Give you control of how your content is displayed with tweets
 Drive traffic to your site
 Increase the number of people following your accounts content.
 Make it possible for you to attach media experiences to Tweets
that link to your content.
 Twitter cards are expendables area of a tweets update.
Located underneath of updates like update photos, view summary

3. 4
Summary Card: Default Card, including a title, description,
thumbnail, and Twitter account attribution
Summary Card with Large Image: Similar to a Summary Card, but
with a prominently featured image and additional details and
attribution.
Photo Card: A Card with a photo only.
Gallery Card: A Card highlighting a collection of four photos.
App Card: A Card to detail a mobile app with direct download.
Player Card: A Card to provide video/audio/media.
Product Card: A Card optimized for product details.
Lead Generation Card: A Card to drive lead generation for your
product or service. Available via the Twitter Ads Dashboard.
Website Card: A Card to feature your website and drive click through
traffic.
Ready to get started with Cards? In most cases, it takes less than
15 minutes to implement.
Review the documentation for the type of card you want to
implement.
Add the pertinent meta tags to your page.
Run your URLs against the validator tool to be approved.

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After approval, tweet the URL and see the Card appear
below your tweet.
Use Twitter Card analytics to measure your results.
Please note that approval for the Player Card and the Product
Card may take additional time to approve
Card properties are simple key-value pairs, each defined in
its own HTML Meta tag as you see above. The combined
collection of properties defines the overall card experience
on Twitter, and each card supports and requires a specific
set of properties. Only one card per-page is supported. All
cards have one basic property in common and that is the
card type value. Each card has built-in content attribution,
which surfaces appropriate Twitter accounts for the
content as specified by you. Viewing users will be able to
follow and view the profiles of attributed accounts directly
from the card. There are two kinds of attribution:
 Website Attribution - indicates the Twitter account for the
website or platform on which the content was published.
For example, nytimes.com may set the the website
attribution to "@nytimes" for front page articles, and
"@NYTArts" for articles in the Arts & Entertainment
section.

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Creator Attribution: Indicates the person that created the
content shown in the card.
URL Crawling & Caching -Twitter's crawler will respect
robots.txt when scanning URLs. If a page with card markup
is blocked, no card will be shown. If an image URL is
blocked, no thumbnail or photo will be shown.
Multiple URLs in a Tweet
In some circumstances, users many want to tweet multiple
URLs. Below is the order of how we treat multiple URLs
when processing Cards:
Cards from pic.twitter.com and vine.com have preference
over alternate domains
URLs are processed in order of appearance in the tweet,
first to last.
Twitter Cards and Open Graph
>When the Twitter card processor looks for tags on your
page, it first checks for the Twitter property, and if not
present, falls back to the supported Open Graph property.
This allows for both to be defined on the page
independently, and minimizes the amount of duplicate
markup required to describe your content and experience.

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Once you have successfully implemented Twitter Cards on
your site, Twitter Card analytics will be available to your
primary account and other Twitter accounts to which you
grant access.
You can refer below when to used twitter cards for best
practices
 Working with Timelines
 Best practices for minimizing database load with Site Streams?
 Rules of the Road Summary
 Best Practice for streaming API in production?
 Best practices for site streams?
 A couple of questions related to the site stream functionality
 Connecting to Twitter API using SSL
 Working with t.co: Best Practices
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