1. 30%Energy Saving in
30 minutes

2. 20
Years of
management skills
5
Successful Startup
70
Years of cumulated
experience in
Renewables
800
€/M investments
managed
Attilio Piattelli
Chairman
Massimo Cavaliere
CEO
Carlo Zuccaro
Director
Pietro Pitingolo
COO
Our team

3. Our vision
SHARED ENERGY
FOR EVERYONE

4. Our Target
Stores HoReCaHealth &
Sport
Small industry
150,000
€ 2,2B/y
in Italy
AVERAGE
ENERGY BILL
50,000 €/Y
ENERGY
WASTED
HIGH ENERGY
COST

5. SunCity learning curve
KO
analysis
4
1
2
Drivers
to get
decisions
1,000
Proposals
12,500LEADS worked
+900
Refusal
No brainer
assessment
App
4
development
required
3 Years
and $1.5 M
3
Customer
social
behavior
modeling
Inquiry to offer
Lead Time
Contract/Leads
hit rate

6. Enhancing sales of energy contractors
Guided procedure to energy audit
self assessment
No preliminary monitoring devices
required
Low time consuming
analysis (< 30’)
Suitable for non technical people
Key to
distribution

7. 1 Stop
shop
“shelf packages” to save customers bill

8. Define
Customer
Energetic
needs
SunCity
Invests
Performance
Based fee
Typical ESCo model
Measure
Saving
results
Define
Customer
Saving
Needs
SunCity
Projects
Investments
Saving
Based fee SMEs
1
2
3
4

9. Measure
results
Define
Customer
Energetic
needs
SunCity
Invests
Performance
Based fee
30’ Self Audit
1 Stop Shop
IoT
Based
Monitoring
Easy Entry
Point
Our innovative business model
Measure
Saving
results
Define
Customer
Saving
Needs
SunCity
Projects
Investments
Saving
Based fee SMEs
1
2
3
4

10. Unique Selling Proposition
Inquiry to offer Lead Time 25 days 5 days
Contract/Leads hit rate 6% 13%
Proposals daily worked by Tech Dpt 5 20+
Cost per contract €1,300 € 400
Traditional ESCo
Model
SunCity
Model

11. Annual
energy
bills
€ 500,000
€ 50,000
Our positioning

12. Energy
Saving
3 to 10
20% to 50%
years contract
average saving
Energy
Supply
average saving
Expected
years contract
5%
Business Model
3 to 10
Annuity
Stream!
&

13. Business Model
Energy Saving Contracts – 3 to 10 years contracts
Old Customers
Retention
Energy Supply Contracts – expected to duration 3 to 10 years
New Customers
Acquisition

14. Web App
Market
distribution
Installers
ESCo Sales Force
Franchising Model
Other Countries
Marketing Strategy
Scalable
Model

15. Pescara - Rome www.suncityitalia.com
BEFORE
AFTER
BEFORE
AFTER
Pietro Pitingolo
Chief Operating Officer
Energy Efficiency in
30 minutes
pietro.pitingolo@suncityitalia.com+39 085 690888