Establishing and Operating a NeuroIS Lab

©Copyright Riedl & Léger 2018
Fundamentals of NeuroIS:
Information Systems and the Brain
Establishing and Operating
a NeuroIS Lab
René Riedl, Ph.D.
University of Applied Sciences Upper
Austria and University of Linz
Pierre-Majorique Léger, Ph.D.
HEC Montréal

© Copyright Riedl & Léger 2018
The Process
of Establishing
a NeuroIS Lab

Discovery Financing
Vendor
Selection
Building or
Adaptation
Implementation
and Integration
MaintenanceTraining
The Process of Establishing
a NeuroIS Lab
Several key elements are required for
a NeuroIS research lab to be operational

Discovery of
Research Potential
▪▪ Collaborate with established
NeuroIS researchers (e.g. Gmun-
den Retreat on NeuroIS)
▪▪ Attend vendor fair
(e.g. Society for Neuroscience)
▪▪ Rent lab time or equipment
for a pilot study
An annual retreat is hosted every year
in the town of Gmunden in Austria

Financing
a NeuroIS Lab
NeuroIS projects can be financed via
both social sciences and engineering
grant agencies, depending on the
nature of the topic addressed by the
research program.

Financing a NeuroIS Lab
Funding agencies supporting
HEC Montréal Tech3Lab

Vendor Selection
Developing a comprehensive overview
of the market situation with respect
to vendors, products, services, and
prices
▪▪ Attend vendor exhibitions
(e.g. Society for Neuroscience, ACM CHI)
▪▪ Consult online resources
(e.g. Society for Psychophysiological
Research https://www.sprweb.org/reposi-
tory/index.cfm)
Poster session at SFN 2015

Vendor Selection
Best-of-Breed vs
Integrated Systems
SMI eyetracking glasses
and Brainvision EEG
at Tech3Lab

Riedl et al. (2010). On the foundations of NeuroIS: reflections on the Gmunden Retreat 2009.
Communications of the Association for Information Systems, 27(1), 15.
Buying vs Renting

Neurophysiological Measurements
Examples of equipment providers
at HEC Montréal Tech3Lab

Renting an eyetracker

Vendor Selection
Technological advances :
The Example of
Noldus Facereader

Build or Adapt Facilities
IS researchers looking to establish a
NeuroIS lab need to be concerned with
several practical questions that may
ultimately affect the scientific
quality of the studies conducted in
the lab.
Tech3Lab
under construction,
September 2015

© copyright Léger et Sénécal 2015
HEC Montréal Tech3Lab:
8 experimental rooms

© copyright Léger et Sénécal 2015
HEC Montréal Tech3Lab:
Broad range of tools for
NeuroIS research

NeuroIS and noise reduction
Noise includes but is not restricted to electromagnetic,
auditory, and visual signals which can either disturb
the data collection instruments and the resulting physio-
logical signals, or the participants themselves.

Finding the right trade-off
Reducing the noise as much as possible while
creating an environment similar to a realistic
environment
EEG recording during a multiplayer
game in the experimental living room
at HEC Montréal Tech3Lab

Charland, P., Léger, P. M., Sénécal, S., Courtemanche, F., Mercier, J.,
Skelling, Y., & Labonté-Lemoyne, E. (2015). Assessing the Multiple
Dimensions of Engagement to Characterize Learning: A Neurophysi-
ological Perspective. JoVE (Journal of Visualized Experiments), (101),
e52627-e52627.
Implementation and integration
The action of multiple stakeholders must
be coordinated to achieve the appropriate
integration between all the hardware and
software products.

Implementation and integration
Equipment manufacturers generally
recommend using one computer per
recording software to guarantee their
specified precision level.
Léger, P. M., Sénecal, S., Courtemanche, F., de Guinea, A. O., Titah, R., Fredette, M., & Labonte-LeMoyne, É. (2014).
Precision is in the eye of the beholder: application of eye fixation-related potentials to information systems research.
Journal of the Association for Information Systems, 15(10), 651.

Training
Training is another other
key aspect to consider in
the scheduling of vendor
visits.

Participant Recruitment
HEC Montréal Tech3Lab is using Sona System to manage its subject pool

Tech3Lab:
A NeuroIS Playground
150 3000experiments
and usability
tests
human subjects
tested
3yEars

triangulated NeuroIS insights in a fraction of the time

Key activities that are required to
conduct an enriched NeuroIS research project
Designing the NeuroIS test
Planning and scheduling the test
Executing the test
Post-processing and triangulating
of the collected data
Analyzing and visualizing of the data
Lab Maintenance
1
2
3
4
5
6

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Experimental
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Project history Documents
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informations
Preparation Execution
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processing
Basic project
informations
Booking 37/58
(22 march to 28 mars ) Duration: 5 days See whole calendar
Tobii
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SMI 2
SMI 3
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Experimental
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Data
Extraction
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informations
Start Session
Session
Start Session
Transform all session’s data
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Modify tables
Session 1
Session 2
Session 3
Participants
Nathalie Colin
Daniel Rancourt
Session 4
Session 5
Philippe Martin
Nathalie Masson
Session 6
Session 7
Stéphane Dagenais
Session 8
Session 9
Sandra Viau
-
Session 10
Session 11
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-
Session 12 -
Not possible to transform data quality insuﬃcient, try uploading again
data doc
Data corrupted
Condition
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VX Data corrupted in File 1 (validate data did not work)
(1) See strings
No Show
Sophie Tremblay
File 1
EL HB VX
File 2
DT MN OR
File 3
MN OR TP AM
Global
Upload Upload Upload
Start Session
OK complete
Participant Data
Find user by email in system list
Age Sex
55 Female
Gtremblay@gmail.com
Participant is there
No show
invalid
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Refusal
Building 1, Localisation 220-3
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Experimental
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Data
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Post-
processing
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informations
Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
Data Extraction
Session
Session 1
Session 2
Session 3
Participants
P2
P3
Session 4
Session 5
P4
P5
Session 6
Session 7
P6
Session 8
Session 9
Session 10
Session 11
Session 12
All data ok
Parse: Data inadequate
Condition
1
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1
1
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Messages
Validate: Data inadequate
3
P7- No Show
P1
File 1
EL HB VX
File 2
DT MN OR
File 3
MN OR TP AMUpload Upload Upload
Process all
20%
5
Validate
Parse
Synchronisation
Baseline
-
-
-
-
-
Session
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Experimental
Design
Signal Task Event Stimuli
Signals
Condition
Tas….123
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Ev2…213 121..121 Stimuli 1Stimuli 1Stimuli (23)
Tas…121
Condition 1
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Stim..213 Stim..214 Tas….123
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Eve…121 Eve…121 Eve…121
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Equipment
12
12
Experimental Design (Project lorem ipsum 1) Lock
Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
The complete experimental pipeline :
From designing the test to getting insights !
Designing
the NeuroIS test
Analyzing
and visualizing
Planning and
scheduling
Lab
Maintenance
Execution Post-processing
and triangulating
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800 px
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Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
Booking 37/58
Tobii
SMI 1
SMI 2
SMI 3
Z-1022
Equipment
Localisation
Users
Veronica
22
Thu
23
Fri
27
Tue
24
Sat
25
Sun
28
Wed
April
29
Thu
30
Fri
1
Sat
2
Sun
3
Mon
4
Tue
26
Mon
5
Wed
6
Thu
7
Fri
8
Sat
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BIOPAC 2
BIOPAC 1
Pr1 Pr1 Pr1 Pr1Pr1
1 52 63 4

Designing the NeuroIS test1 Recherche ou nom d’un site
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Schematic - Preparation - Design Experimental V1
Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
HBEL
Experimental
Design
Signal Task Event Stimuli
Signals
Condition
Tas….123
Condition 2
Ev2…213 121..121 Stimuli 1Stimuli 1Stimuli (23)
Tas…121
Condition 1
Tas…121 Sti…213
Occurrences
Stim..213 Stim..214 Tas….123
1
Eve…121 Eve…121 Eve…121
Drag and drop below to simulate diﬀerent timelines of conditions
Equipment
12
12
Experimental Design (Project lorem ipsum 1) Lock
Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations

Planning and scheduling2 Recherche ou nom d’un site
1280 px
800 px
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Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
Booking 37/58
Tobii
SMI 1
SMI 2
SMI 3
Z-1022
Equipment
Localisation
Users
Veronica
22
Thu
23
Fri
27
Tue
24
Sat
25
Sun
28
Wed
April
29
Thu
30
Fri
1
Sat
2
Sun
3
Mon
4
Tue
26
Mon
5
Wed
6
Thu
7
Fri
8
Sat
20
Tue
21
Wed
BIOPAC 2
BIOPAC 1
Pr1 Pr1 Pr1 Pr1Pr1

Execution3 Recherche ou nom d’un site
1280 px
800 px
Powered by
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Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
Start Session
Session
Start Session
Transform all session’s data
Modify tables
Session 1
Session 2
Session 3
Participants
Nathalie Colin
Daniel Rancourt
Session 4
Session 5
Philippe Martin
Nathalie Masson
Session 6
Session 7
Stéphane Dagenais
Session 8
Session 9
Sandra Viau
-
Session 10
Session 11
-
-
Session 12 -
Not possible to transform data quality insuﬃcient, try uploading again
data doc
Data corrupted
Condition
1
1
2
2
3
3
2
1
1
1
2
2
Error messages
VX Data corrupted in File 1 (validate data did not work)
(1) See strings
No Show
Sophie Tremblay
File 1
EL HB VX
File 2
DT MN OR
File 3
MN OR TP AM
Global
Upload Upload Upload
Start Session
OK complete
Participant Data
Find user by email in system list
Age Sex
55 Female
Gtremblay@gmail.com
Participant is there
No show
invalid
Exclusion
Refusal
Building 1, Localisation 220-3
Choose a Localisation
Condition 1
Condition

Post-Processing and Triangulating4 Recherche ou nom d’un site
1280 px
800 px
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Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
Experimental
Design
Booking
Data
Extraction
Post-
processing
Basic project
informations
Data Extraction
Session
Session 1
Session 2
Session 3
Participants
P2
P3
Session 4
Session 5
P4
P5
Session 6
Session 7
P6
Session 8
Session 9
Session 10
Session 11
Session 12
All data ok
Parse: Data inadequate
Condition
1
1
2
2
3
3
2
1
1
1
2
2
Messages
Validate: Data inadequate
3
P7- No Show
P1
File 1
EL HB VX
File 2
DT MN OR
File 3
MN OR TP AMUpload Upload Upload
Process all
20%
5
Validate
Parse
Synchronisation
Baseline
-
-
-
-
-
Session
Log
Activate Quality
Add session
Data Extraction (Project lorem ipsum 1) Ok

Analyzing and visualizing the data5 Recherche ou nom d’un site
1280 px
800 px
Powered by
Support
Analysis - Heat Map 67/58
Analysis (Project Kleenex)
Screen 2
Analyse
Projects list SettingsFilesAnalysis
Choose a mode > Heat Map
Layer 1
Layer 2
Layer 3
Layer 4
New layer
Layers
Add a project to compare
Export:
Sea
level
Sampling (WHO)
Constructs
Gaze
Physio (Cognitive charge)
P1
P2
F
M
22
34
Group 2
New group
1
Add construct
2
Tasks / Events
Layer content
Task 1
3
Gaze
OK
100%
Select a color
PROCESS LAYER

Lab Maintenance6 Recherche ou nom d’un site
1280 px
800 px
Powered by
Support
Infrastructe Supervisor 71/58
Tobii
Tobii
Tobii
Tobii
Z-1022
Equipment
Localisatio
n
22
Thu
23
Fri
27
Tue
24
Sat
25
Sun
28
Wed
April
All projects
29
Thu
30
Fri
1
Sat
2
Sun
3
Mon
4
Tue
26
Mon
5
Wed
6
Thu
7
Fri
8
Sat
20
Tue
21
Today
Pr1 Pr1 Pr1 Pr1Pr1
Pr1 Pr1 Pr1 Pr1Pr1
Pr1 Pr1 Pr1 Pr1Pr1
Pr1 Pr1 Pr1 Pr1Pr1
Show all assigned ressources
Autre
Z-1022
Booking supervisor Locations Instruments Maintenance & Reparis
Pr1
Pr1
Pr1
Pr1
Pr1
Pr1
Pr1
Autre
Autre
Autre
Autre
Autre
Show non assigned

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