Cruising into Sustainable travel, a look at how shore tours can impact local businesses.

1. Cruising into Sustainable Travel
International travelers and Local
businesses are primed for the benefits of
sustainable travel

2. Tourism and Local Businesses work
together to perform better in a
sustainable economy
● The number of experienced cruise travelers has more than
doubled in the last 10 years
● Many choose a shore excursion because it is an easy way to
visit a new destination
● The experienced traveler wants accountability
● Businesses are more conscious of their responsibility towards
encouraging a flourishing environment
4 reasons Cruises lines are perusing sustainable travel options

3. Cruises are a place for
family and friends to
gather

4. They offer self contained services:
in house hotel, restaurant & entertainment

5. It’s possible to relax & enjoy
the vacation
of sun and fun with a
comfy deck chair
and a cold drink
while visiting
exotic destinations

6. The appeal of a cruise has many elements:

7. Lush&elegantaccommodations

8. Argggghh! Avoid much of the
Organizational stress of a
conventional vacation plan.

9. Cruises act
as a buffer
between the
traveler and the
new culture.
No hidden
surprises or
mysteries when
signing up for a
shore tour.

10. Tour excursions offer an
Authoritative figure Robin to guide
travelers and bring them closer
to the local culture.
That’s right Batman, they offer
qualified guides, transport and
so much more.

11. On a tour excursion you can
Avoid dealing with the local
traffic and
Rules of the road

12. Skip the crowds
Andgetonthefasttrackformuseumsandculturalevents

13. In other words the cruise line becomes
an ambassador for the new destinations

14. World businesses are responding
to
their consumers!
According to the BBMG Conscious Consumer Report,
nearly 9 in 10 Americans say the words “conscious
consumer” describe them well and are more likely to
buy from companies that manufacture
→ energy efficient products
→ promote health and safety benefits
→ support fair labor and trade practices
→ commit to environmentally-friendly practices
if products are of equal quality and price.

15. Many companies are
conscious of their role
in sustainable business

16. RCCL (Royal Caribbean Cruise Lines)
is one of many who have implemented a
sustainable policy
Shore tours and
excursions
promote local
businesses and
traditions.

17. FOR EXAMPLE
A stop in the Mediterranean could offer a tour
excursion to Pisa, Florence & Tuscany Italy.

18. This tour would include a visit to
many sites:
Offering valuable information about the history and the famous monuments

19. Sustainable travel
means
this tour would also
include a peek at the
local culture
and
traditions

20. Watch as master craftsmen carve
And recreate the famous antique frames
Floral carvings are painted in
the traditional gold leaf

21. Or it might include a visit to a
Stone mosaic workshop

22. Or have a tour of the
Pierotucci Italian Leather Workshop

23. In each visit
tourists are brought close to
the crafts people and their
workshop
where they can ask questions
They are encouraged
to purchase products
that are authentic &
Made in Italy
→ leather jackets and
handbags
→framed mosaics
→Florentine gift paper

24. Sustainable Travel helps local
businesses flourish by
supplying a flow of shoppers
who:
● Appreciate authentic
items
● Want to bring home
traditional gift items
and
souvenirs

25. Planning your next vacation?
Ask if they support sustainable travel
and make your voice heard!

26. Pierotucci Italian Leather Factory
via Lungo L’Ema 17
Ponte a Ema, Florence
I-50015
www.pierotucci.com
customerservice@pierotucci.com
Please contact our offices for more information regarding a tour our the
leather workshop.