If McDonald's ran your multifamily business, it'd do a few things differently. Learn more about how the fast-food giant would use the power of brand, processes, and standardization to increase NOI.

1. McDonald’s is cheap, consistent, and stands out. And
this is exactly how it would run your apartment building.
It's also how McDonald’s would dominate the property
management industry - which is why McDonald's would
charge $1800 for the same apt others charge $2400 for.
How McDonald’s
Would Run Your Apartment...
7 Things they’d do differently

2. Did you know that the founding
McDonald brothers invented a dispenser
that squirted the same amount of
ketchup and mustard every time?
McDonald's would improve efficiency in
their apartment operations by adding
more self-service opportunities and
automating manual processes.
1. McDonald’s would
reduce operating costs
with ruthless efficiency
and vertical integration.
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3. In any McDonald’s, no matter the
country, the process to produce a
burger is exactly the same. This is all
thanks to a rigorous franchisee
selection and training process - all
done at Hamburger University.
McDonald’s would bring this same
rigorous training and development
approach to training its site teams to
drive consistency in apartment
operations for all its sites.
2. McDonald’s would
train Apartment Site
Teams Like Marines.
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4. Tours
Move in process
Renter’s Insurance Verification
Searchable Digital Resident Guides with Chatbots
Lock-outs and other access
Reports
Resident Engagement
McDonald’s locations have self-service kiosks that allow
customers to place their orders and simply pick up their
food when ready. This alone has represented a 6%
increase in sales!
McDonald's Apartments would automate:
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3. McDonald’s would use
automation and self-service to
reduce the need for concierge
and leasing teams.
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5. Getting a Big Mac, Fries, and Coke as a
bundle are cheaper if you get them
together than individually. It's
McDonald’s brilliant bundling strategy!
When you move into a McDonald’s
Apartment, you’d select a bundle that
includes furniture, internet, cable,
renter’s insurance, gas, electricity,
house cleaning services and more.
4. McDonald’s would increase
revenue per resident by
bundling rent with McFurniture
Rental, McWIFI, McCable,
McHouse Cleaning, McFitness,
McStorage etc.
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6. A 12-monthly lease with McDonald’s
Apartments would give you the
opportunity to move to any McDonald’s
apartment during that 12 month period.
And because all the McDonald’s
apartments come mostly furnished,
residents would be able to take
advantage of this quickly and efficiently.
5. Flexible leases would be
the norm. You could move
between McDonald’s
apartments from city to
city quickly.
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7. The more familiar people are with
something, the more likely they are to
trust it. This is why everything
McDonald’s owns has been branded
with the Golden Arches.
Every McDonald’s apartment has a
recognizable logo mark on the
physical structure of the building. This
would be large enough to be seen
from a significant distance.
6. You could identify a
McDonald's Apartment from
a mile away because each
would be branded
externally with the Golden
Arches and it’s marketing
would be truly unique.
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8. From digital menus, to the McDonald's
App to the self-service stations to
inventory platforms, technology is
everywhere in McDonald's.
Combining it’s standardized apartments,
furnished units, flexible lease options and
complementing with a loyalty program
that regards you the longer you stay a
resident within their portfolio, McDonald’s
would be able to easily achieve resident
retention rates of 85%+.
7. Technology would be
used to drive resident
loyalty and retention within
McDonald’s portfolio.
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