1. GERMANY
E-COMMERCE
What you need to know to sell online in Germany
GERMANY 70 45
Invoice
WWW Using a search engine (usually Google)
44 35
Using price-comparison sites Online banking
HOW DO THE HOW WE 23
SHOPPERS
40 PREFER TO
Find retailers from brand web sites PAY ONLINE Paypal
DO RESEARCH
(in %)
(in %)
49 17
Community/review/test web sites Lastschrift (direct debit)
POPULATION 20 9
81,859,000
After UK, this is the biggest ecommerce
Ebay
TOP 4 PRODUCTS PURCHASED ONLINE
Credit card
market in Europe. A market with low
shipping costs and a market with many FASHION BOOKS/DVD
attractive channels.
€12.820.000.000 €3.260.000.000
BUY TICKETS ELECTRONICS
€8.000.000.000 €3.260.000.000
42 million
have purchased online during 2011
TOTAL VALUE OF THE ONLINE
MARKET IN 2011 WHAT YOU HAVE WHAT WILL
TO DO TO BE HURT YOUR
34.000.000.000
or a similar number that can describe
how mature the market is
€ SUCCESSFUL CONVERSION RATE
In Germany you have to be Not answering the phone
€809
A GERMAN fully localized, there are so in native German (German
ONLINE SHOPPER WHO IS BUYING? The g many skilled competitors. online shoppers call a lot)
WAS SPENDING IN 2011 sales rowt h in on Almost won't do the trick for
s in lin
12,2% ce last y ea e you. Not having the right
- equa r is
t han 4 ls distribution solution can
bi llion m o re
s in G erm
an y EUR. German’s are thorough reduce conversion rate
Retu rn rate In fashion
58% 42%
people, they do research and with 10%
are high! a good reputation is critical.
und 35%
exp ect aro
HOW GERMANS DECIDE WHERE TO SPEND THEIR MONEY SOCIAL MEDIA STATUS
WHAT INFLUENCE THE GERMANS MOST
WHEN THEY VISIT YOUR WEB SHOP (in %)
WHAT INFLUENCES THE
BUYING OF WOMAN AND MEN 24 million
FACEBOOK USERS
Price 80 Payment options 65
Trust worthty 79
Return policy 74
Delivery options 60
Safe shopping Price and
5 million
TWITTER ACCOUNTS
We help web shops get
established in new countries
and free shipping speed
See Infographics from other countries at: http://makesyoulocal.com/e-commerce-statistic
Sources: http://www.ecommerce-leitfaden.de/download/studien/Studie_Multikanalvertrieb.pdf
http://www.bvh.info/zahlen-und-fakten/allgemeines/
http://de.statista.com/statistik/daten/studie/165161/umfrage/meistgenutzte-zahlungsverfahren-der-kunden-von-online-haendlern/ibi research 2012