Presentation for PoesCafé 16.08.2016 @ De Kleine Hedonist in Antwerp.

1. MAKING THE MOST OF
NEW SOCIAL MEDIA FEATURES

2. HELLO, MY NAME IS..
As a professional
Marketing Manager @ tech start-up
At a small company this means: webmaster, blogger,
community manager, seo-expert, sea-expert,
social media advertiser, event organiser, …
As a person
My mantra: Eat Well Travel Often
On social media
#eatwelltraveloften
Petra Heytens
Also known as @petrapepper

3. BACK TO BASICS

4. WHAT IS SOCIAL MEDIA?
“The good thing about social media is it gives everyone a voice.
The bad thing is… it gives everyone a voice”

5. IT IS
Transparent
Humane
Credible
Two-way communication
WHAT IS SOCIAL MEDIA?
IT IS NOT
9 to 5
A second website
Having control
A quick fix
Free
(if you want to do it right)

6. REACHING POTENTIAL CLIENTS ON SOCIAL

7. No, but for some pages it is slowly dying.
On average organic reach on Facebook is now 2 to 3%
Meaning: only 2 or 3 of you followers get your update
in their newsfeed!
And after just like Facebook, Instagram and Twitter are now
using algorithms to decide what followers see first on their screen.
IS ORGANIC REACH DEAD?

8. BUT THERE’S HOPE
There are ways to increase organic reach on Facebook,
like uploading short video’s and
asking followers to subscribe
to your notifications.
But the number one rule is:
POSTS NEED TO BE RELEVANT & ENGAGING
Organic reach rises tremendously when followers
COMMENT, LIKE AND SHARE your posts.

9. CONTENT IS KING

10. ASK YOURSELF
Would people share this with their friends?
Would my audience want to see this in their newsfeed?

11. PROMOTION IS QUEEN

12. GREAT CONTENT
needs to be promoted
(through sponsored posts)

13. NEW FEATURES
ARE YOUR NEW
BEST FRIEND

14. LIKE A VIRGIN
TOUCHED FOR THE VERY FIRST TIME
Just because they are shiny and new
they are very much engaging.

15. FACEBOOK
360° photos
360° videos
(Link)

16. FACEBOOK
Video carrousel
Photo carrousel
(Link)

17. TWITTER
GIF

18. TWITTER
Stickers

19. INSTAGRAM
Stories

20. SOCIAL MEDIA TODAY
DON’T TELL
BUT SHOW

21. THANK YOU