1. PETER WINTON
+60 12 206 9195 peter@winton.asia
PROFESSIONAL PROFILE
Peter Winton loves his sport.
He has more than 40 years' experience in the eques-
trian industry – as an international sportsman,
administrator, trainer, coach, manager and event
organiser. He has in-depth knowledge of the sport at
every level, and of the events and sports industry.
Having worked in Australia, Germany, the United
Kingdom, Belgium, Holland, Japan, Korea, Malaysia,
China and SE Asia, Peter has established an exten-
sive global network covering sports governing
bodies, show organisers and promoters, logistics,
media networks, marketing agencies and govern-
ment agencies.
Equally important is his long relationship with Asia and his understanding of the cultural
nuances between West and East.
Following the 2006 FEI World Cup Final Jumping in Kuala Lumpur, Malaysia, Nicholas
Brooks-Ward, a leading British event organiser of high-profile international equestrian
events lauded Peter's skills:
“Your skill in dealing with so many complex issues and your coolness under pressure
was a sight to see and something that event organisers would envy. I hope our
London Olympic organizers will perform as well.”
“The equestrian sport is my lifeblood. It flows with passion through my
veins and gives me the inspiration to excel.
My aim is to be part of a team producing great sport, great events, great
management and to leave behind a proud legacy for the nation and the
sport.
Success is not just about money. It is about teamwork, passion, commit-
ment, dedication, trust and honour. I will give it my all. It’s a guarantee.”

2. PROFESSIONAL SKILLS
PROFESSIONAL EXPERIENCE
International Competitor
Peter has been a successful Showjumping and Eventing competitor and has represented
Australia riding at top-level international competitions in Europe and Australasia over a
thirty-year span.
He was proudly a member of Australia’s most successful international touring Show-
jumping team
Some Early Event Organization in Australia
Festival of Sydney International Showjumping, Wentworth Park.
The Dunhill Indoor International Showjumping, Canberra. Australia’s first.
Canberra Festival Concert on the Lake
Sydney Harbour New Years Eve Fireworks to Music – For the first time Fireworks
were choreographed to music and the music played simultaneously over every radio
station in Sydney
Event Management
Competition Organization
Logistics
Marketing and Promotions
Business Management
Equestrian Coach
Hospitality
Showjumping Competitor
Equestrian Consultancy
Sports Administration
Public Relations
Sponsorship
Sports Management
Team Manager
Equestrian Supply
Eventing Competitor

3. Sports Administration
Asiapromote Ventures was founded in 1999 to translate an equestrian dream to reality.
He conceptualised, developed, led the drive for support and sponsorship and managed
the world-acclaimed and award-winning CSI 5-Star KL Grand Prix.
Former Prime Minister of Malaysia, Tun Dr Mohamad Mahathir, the most successful Prime
Minister ever in Malaysia, had the vision to support and embrace the KL Grand Prix project
at its inception and remains its Patron till today.
The enormous success of the 2003 and 2004 KL Grand Prix led to Asiapromote winning
the bid for Malaysia to host the FEI World Cup Final Jumping in 2006. Malaysia is the first
country outside Europe and the USA to be awarded this honour. It was acclaimed as the
best Final ever by riders, trainers and by the FEI. Peter led the organising committee and
was Show Director.
The effort was especially notable for being organized in a country where the horse sport
is very niche and very new. Creating excitement, entertainment, glamour and new
converts - riders, government, sponsors and of course fans and followers.
Every event was successfully staged and completed within or under budget limits.
President of the Showjumping Riders Association of Australia
Pacific League World Cup Committee
Equestrian Federation of Australia Committee
Co-ordinator of the Equestrian Federation of Australia in Europe
Chef d’Equipe of the Australian Showjumping Team
Management Team, Saudi Arabia, Atlanta Olympic Games
Management Team, Korea, Barcelona Olympic Games
Manager and Coach of the Malaysian Showjumping Team. Asian Games, SEA Games
Chairman and Organiser of the annual CSI 5 Star KL Grand Prix
Director and Organiser of the FEI World Cup Jumping Final
Director FEI Dressage Forum, Kuala Lumpur
ASIAPROMOTE VENTURES
Working With Government
Peter has worked directly with the Prime Ministers Department, the Ministry of Finance,
Ministry of Sport, Ministry of Tourism, Ministry of Health, The Army, Security Services,
Police, the Mayor of Kuala Lumpur as well as the European Union to ensure every detail
was successfully taken care of. That experience in diplomatically and successfully
dealing with ministers and government departments is a key to achieving best results.

4. Sports Business Sports Event Management Award, London
The 2007 FEI 5-Star KL Grand Prix won the Bronze Award at the
London-based Sports Business Sports Event Management Awards
out of 150 nominated events. No other equestrian event has ever
won any award though some, including the Beijing/Hong Kong
Equestrian Olympic Games was nominated.
The Equestrian World Tsunami Fund
Following the 2004 Asian Tsunami, Asiapromote and the CSI 5 Star
KL Grand Prix (as the only major international CSI event in the
region) took the lead for the equestrian world, working with many
Federations and individuals to raise money to support the tens of
thousands of orphaned children in Indonesia.
Horse-aid / Just One Percent
As the glamour of donating to the Tsunami victims petered out,
Asiapromote concieved a new charity effort – “Just One
Percent”which could be sustainable in the long term. As a test, it
was implemented at every event organised by Asiapromote in
Malaysia. It received the support of UN officials, the King and the
last two Prime Ministers. Asiapromote is ready to present the plan
to FEI and, hopefully, to IOC. The equestrian sport could perhaps
lead the world in ongoing sustainable charity work.
The first 5 Star event in Asia
The first FEI World Cup Final in Asia
The first ever combined FEI General Assembly and FEI World Cup Final
The first equestrian event ever to win an international organisation and
performance award
Certainly Peter helped pioneer the development of the international equestrian
sport in Asia and helped shape it’s growth and standing in the region.
ACHIEVEMENTS
CHARITY
SUMMING UP

5. WORK HISTORY
Asiapromote Ventures, Malaysia
Founder & Chief Executive Officer | 1999 – present
Conceptualized, strategized, organised and managed the CSI 5-star KL Grand Prix,
the first ever five-star equestrian event in Asia in 2003
Organised and managed the CSI 5-star KL Grand Prix in 2003, 2004, 2006 and 2007
Organised and managed the FEI World Cup Jumping Final, the first to be ever
held outside Western Europe and America, to world acclaim
At the KL Grand Prix: Sven Holmberg, FEI Vice President. Tsunekazu Takeda, President JOC, Wan Zaleha,
Musa Hitam, former Deputy Prime Minister and HRH Sultan Mizan, the King of Malaysia
Showjumping

6. Endurance
Invited by HRH The Sultan of Terengganu to produce a glamorous, high level, successful
CEI in his home state of Terengganu
Collaborated with the Chief Minister, the FEI, the State Government and the Royal
Terengganu Endurance Stable to achieve an outstanding international competition
Including Gala Dinner and Entertainment functions, Shopping village, Outdoor concert
for 8,000 Terengganu locals, networking breakfast and prize presentations “fit for a
king”
Conceptualized, organised and managed the CEI 2-Star Sultan's Cup Endurance
Challenge in 2010
Organised and managed the CEI 2-Star Sultan Mizan Cup in 2011
Ian Williams , FEI Director of Endurance, rated the event “the best ever, anywhere”!
International competitor HRH Sultan
Mizan

7. Tennis
Co organised the “Showdown of Champions Tennis” in Kuala Lumpur.
Players included Ivan Lendl, Roger Federer, Pat Cash, John McEnroe, Bjorn Borg etc.
Theatre
Organised, promoted and managed the Malaysian tour of “The Merchants of Bollywood”,
a top international theatrical hit musical production
Organised, promoted and managed the Malaysian tour of “Ben 10 Power of the Omnitrix”,
Cartoon Network’s hit theatrical production
China World Cup League
Strategized and negotiated with Beijing International Equestrian Club (BIEC) and the NF
for a consultation and organization agreement of the China League of the FEI World Cup
Jumping Qualifiers. I introduced En Garde Marketing to BIEC as a partner in this project.
The League is running quite successfully.

8. Health
Hasumi Foundation, Japan
Hasumi Immunotherapy for Cancer.
Organising Seminars, Forums and a Gala Launch for Hasumi
International Research Foundation Japan, Cancer seminars and
forums on “HITV - Finally a Cure for Cancer”
Providing PR consultation and media relations to Hasumi
International Research Foundation Japan on HITV
Adventure
Organized, promoted and managed the Langkawi Island year of
the famous French international Adventure Race, “Raid
Amazones” 350 French girls taking part in a week long adventure
race on and around the island. Exciting. Exhausting
Event Management
Event management of sports and corporate events for clients including Gala Hospitali-
ty functions, Lecture Tours, Forums, Launches, Concerts and Theatre
Balios Equestrian Group, Korea
Chief Operating Officer | 2013 – 2015
Consultant and project manager in the development of a new groundbreaking,
world-class international equestrian club close to Seoul, Korea with 106 stables,
International Indoor and Outdoor arenas, Second Indoor and Outdoor arenas, Club
House, saddle shop, restaurants, bar, gym, VIP rooms etc
Provided architects and suppliers and expertise from around the world to ensure the
most professional, high-end result
Conceptualized the idea and followed through to establish a luxury equestrian and
lifestyle store in the centre of Seoul city
Sourced products and negotiated exclusive agency for the leading brands

9. Equestrian Association Of Malaysia, Malaysia
National Showjumping Coach | 1998 - 2001
Coached and prepared national showjumpers for Asian Games and SEA Games
Medals achieved each time.
Paul Schockemohle International, Germany
Manager / Trainer | March 1993 – September 1998
Coaching of national riders
Training and Management of stable riders
Managing sales of competition horses to Europe, Asia, Middle East and USA
Coaching of riders and national teams in Asia
Assisting Paul with the management of the Saudi Arabian Team at Atlanta Olympic
Games
International Equestrian Management, UK and Europe
Managing Director | 1988 – 2003
Sourcing and supplying equestrian competition horses and equipment to Japanese,
Korean, SE Asian and Middle Eastern equestrian teams and individuals
Coaching and management of the Korean Army Showjumping team to the World Army
Games in Rome
Coaching of national riders from Belgium, Germany, Australia, Japan and Korea
Assisting with the organization and management of the Korean Showjumping Team at
the Barcelona Olympic Games
Managing competition programs
Coaching of local riders
Training of competition horses
Consulting
Crane Riding Club, Belgium
Sourced and established a training and business base for Crane in the Turnhout
region of Belgium. Peter then moved to his own stable close to Aachen
The Crane Stable was managed by talented jumping rider, Takashi Tomura, who tragi-
cally died while in Belgium
“BALMAIN FARM”, an ancient Castle, Peter’s home and stable in the eastern corner of Belgium, became his
own headquarters and the training, management and competition base for the Australian team and
visiting riders in Europe.
Balmain Farm, Belgium

10. Hickstead All England Showjumping Course, England
International Rider | 1981 - 1988
Competition and Training Base
Working with Douglas Bunn at Hickstead (Friend, Mentor, Teacher) was a hugely
positive and unforgettable experience. He was a great leader of British Showjumping
and the “Master” of Hickstead, one of the top three outdoor equestrian venues in the
world. It has been a solid 40 year collaboration that continues always.
Japanese riders spent much time at LYES FARM, my home joining Hickstead, as a base
to develop the interests of Crane in Europe
Equestrian Federation Of Australia, Australia
Committee Member
Chef d'Equipe, Australian Showjumping Team | 1987 – 1993
Management of the Australian Showjumping Team competing internationally at World
Championships, Nations Cups and other major international events
Equestrian Bloodstock Agency Of Australia (EBAA)
Co-Director | 1977 - 1990
Supply of horses, training, management and expertise to Asia and SE Asia
Ben Candy Real Estate Pty Ltd, Australia
Managing Director | 1976 - 1985
Managing Director and CEO of a major real estate agency in Sydney's inner city
premier suburb of Paddington
Developed inner city houses and apartments
Specialised in renovation, upgrading and sale of older terrace houses and apartment
buildings in Sydney
Geelong Grammer School, Australia
Carey Grammar School, Australia
Melbourne University
Languages: English and German
EDUCATION
Thank You

11. Marcus Ehning with current Prime Minister Najib Razak, Equestrian Federation Chairman Jamaludin Jarjis
and Show Director Peter Winton
John Whitaker at the KL Grand Prix

12. Former deputy Prime Minister and Chairman of our WC Final Organizing Committee, Musa Hitam, Tsunekazu
Takeda, Vice President FEI and President of Japan Olympic Committee, Leopoldo Palacios, Venezualan
Course Designing supremo and Peter Winton, organizer and Show Director
Kazuya Hirayama at the KL Grand Prix Tunku Imran, popular president of the Olympic Council of
Malaysia

13. With current Prime Minister Najib Razak
at FEI World Cup Final
With HRH The King of Malaysia, Sultan Mizan at the CSI 5
Star KL Grand Prix
Max Aamman Founder of the FEI
Jumping World Cup with NY Ho,
Secretary General of the Asian
Equestrian Federation
With former FEI Secretary-General Bo Helander

14. The arena crew - 50 army soldiers
Prime Minister Mahathir, Patron of the KL Grand Prix presents the trophy to Khaled Al Eid (Saudi Arabia). In
the photo, organizers Peter Winton and Wan Zaleha
With Ollie Hoberg, footing SupremoPrime Minister Badawi meets Princess Haya at the FEI
World Cup Final Gala