Young glory - Brief 2

1. Love bomb
Peter Westberg, MFA, Advertisement
Academy of Art University

2. Hate is all around the
world.
Online does not help. Trolls and hate groups makes it
even harder to know what is real or not.

3. Dylan Roof
Dylan Roof, none of his friends took him seriously. He
even said himself that he was going to kill people.

4. https://www.gq.com/story/dylann-roof-making-of-an-american-terrorist

5. Dylan Roof
He was also very lonely, making him a target to be
easier online radicalised.

6. https://www.gq.com/story/dylann-roof-making-of-an-american-terrorist

7. What if?
What if there would be a way to make the commenters
and people more aware of all the hateful comments?

8. Attack with love.
My idea is to make people more aware of hateful
comments and take them more seriously.

9. The love bomb.
The love bomb can be applied to a lot of things. Such
as snapchat filters and Instagram stories.

10. The love bomb.
It is however a friendly way to make people more aware of
hateful comments but also to flick the finger in a friendly way.

11. Lovebomb.
The love bomb explodes and marks the hateful comment in glitter.
This makes it easier to find when showing parents or others.
It can also trigger more discussions.

12. The love bomb
It is also made to send notifications to a smart phone and
smart watch to remind users to do kindness in this world.

13. Remember to send love today

14. Defeat loneliness and
hate by being good.
Targeted towards teenagers and children to get a good view of
kindness at a early age. A simple hi can actually mean so much.

15. Distribute more love
around the world wide
web.
Hashtag #loveboom

16. Thank you.