More Related Content Similar to Studio Peter Van Riet // Design is not an object, design is an action, a verb. (20) Studio Peter Van Riet // Design is not an object, design is an action, a verb. 1. Design is not an object,
design is an action,
a verb.
©2013 Studio Peter Van Riet nv, all rights reserved.
2. Creative
Outlaw
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3. Changing
Changes
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7. Internet of
Things
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9. "Its is not the strongest of the
species that survive, nor the
most intelligent, but the one
most responsive to change.”
Charles Darwin
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11. STATUS QUO IS NO
LONGER AN OPTION
NEED FOR
INNOVATION
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12. Vision &
Strategy
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14. Product &
Service
©2013 Studio Peter Van Riet nv, all rights reserved.
15. Culture &
Organisation
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16. ©2012 Studio Peter Van Riet nv, all rights reserved.
©2013 Studio Peter Van Riet nv, all rights reserved.
Be Different!
17. Activate
Creativity
©2013 Studio Peter Van Riet nv, all rights reserved.
18. Design is the process of
discovering opportunities
and turning them into
usable solutions.
©2012 Studio Peter Van Riet nv, all rights reserved.
©2013 Studio Peter Van Riet nv, all rights reserved.
19. The ability to see order in
chaos is called creativity
Creativity = Ideas
Design = The application of ideas
Innovation = The application of ideas to create business value
Innovation is the ability to convert ideas into invoices.
©2013 Studio Peter Van Riet nv, all rights reserved.
20. Creativity is the path to the future.
Design should reflect company DNA.
Without a story, there’s no movie.
Unlearn what you know, learn from what you don’t.
Failure leads to insight, success to stagnation.
Ideas are bigger than budgets
Collaboration drives creativity
MANIFESTO
Someone else is already moving.
©2013 Studio Peter Van Riet nv, all rights reserved.
22. Why
Why
Why
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23. Thinking
Doing First Think
Then Make
Do in order to know
Know in order to do better
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24. DESIRABILITY
FEASABILITY
VIABILITY
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25. 1. USER
IDENTIFY Know who your users are
LOOK Observe them
INVOLVE Engage them
TRY Be them
UNDERSTAND THEM !
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26. 2. BRAINSTORM
Future Sketching
Idea Generation
Blue Ocean
Strategies
Feasibility
Budget
DIVERGE CONVERGE
CREATE CHOICES MAKE CHOICES
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27. 3. PROTOTYPE
IMPROVE THROUGH ITERATION
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28. Tools
Internal Analysis External Analysis
Value Chain Analysis Technology Scan
Stakeholder Analysis Buying Patterns
Competitor Analysis Trend Analysis
Ecological Analysis Habit & Perceptions
Business Model Canvas P.O.S Impact
INVOLVING PROTOTYPING DESK BASED FIELD RESEARCH
A day in the life diaries Story playground. Storyboarding Fly on the wall research
Draw the experience Empathy tools. Persona Guided tours and shop
Extreme user Interviews Bodystorming Customer journey along.
Unfocus groups Paper prototyping mapping Visual ethnography
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29. Head
Heart
Gut
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30. SEE NEW OPPORTUNITIES
CONNECT BETTER WITH THE PEOPLE YOU SERVE
TRANSFORM DATA IN ACTIONABLE IDEAS
INCREASE SPEED OF EFFECTIVNESS
CREATING NEW SOLUTIONS
©2013 Studio Peter Van Riet nv, all rights reserved.
32. Design
x
Business
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33. Role of a
Designer
Design as
strategy
Design
as
Design process
as styling
No Design
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34. 4000 FTSE - ALL SHARE
DESIGN PORTFOLIO
3500 EMERGING PORTFOLIO
FTSE 100
3000
DESIGN RETURN
2500
2000
1500
1000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
SHARE PRICES OF COMPANIES USING DESIGN DESIGN INVESTMENT
EFFECTIVELY HAVE OUT-PREFORMED THE FTSE ALL
SHARE INDEX BY 200% IN OVER 10 YEAR PERIOD
THE DESIGN INDEX
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35. THINK BIG
SPEND SMALL
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36. FINANCIAL BRAND HUMAN
EMPLOYEES PROCESS ENVIRONMENT USER VALUE I.P
DESIGN
VISION
©2013 Studio Peter Van Riet nv, all rights reserved.
37. GO /
NO-GO
DEFINITION CONFIRMATION
PROJECT OWNER
GO /
NO-GO
DESIRABILITY FESABILITY VIABILITY
GO /
NO-GO
BUSINESS PLAN FINANCIAL PLAN
START UP
DESIGN THINKING
DESIGN MANAGEMENT
PRODUCT SERVICE BRAND DESIGN
DESIGN LEADERSHIP
©2013 Studio Peter Van Riet nv, all rights reserved.
41. Thanks
@pvanriet
©2013 Studio Peter Van Riet nv, all rights reserved.