Professional Communications Project
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Final project for a professional communications course. Task was to create a new division for the "GBM" corporation (fake company). My team came up with Supplement IQ, a health tracking app and online subscription service. I created this deck using a technique that I picked up at the MM&M TechJam 2014, while I was an intern at Centron. The technique is the use of "tweetable takeaways", from Marilyn Cox.
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Professional Communications Project
- 1. SUPPLEMENT IQ Health and Technology Division Proposal Team 1: Peter F. Muratore II – Leader, Thomas Travaglia – Recording Secretary, Lizeth Gonzales – Time Keeper, Mandy Morris – Art Direction
- 2. Tweetable Takeaway #1 #SUPPIQ The new Health and Technology Division will usher in a new era at GBM Giving GBM access to a new market and specifically targeting Gen Y
- 3. Tweetable Takeaway #2 #SUPPIQ Supplement IQ is an innovative cloud based array of health analysis tools that will create a dramatic shift in the way people look at health
- 4. Tweetable Takeaway #3 #SUPPIQ SUPP IQ takes breathalyzer testing, user input, app/web tools and combines input to provide users individual health profiles The individual SUPP IQ profiles include health goals and suggested supplements/vitamins
- 5. Tweetable Takeaway #4 #SUPPIQ The golden age of healthcare over the next 10 years, will have a positive shift in regulations, low startup costs, and low barriers to entry There are many healthcare competitors, but none provide individualized goal suggestions and methods of improving user health
- 6. Tweetable Takeaway #5 #SUPPIQ Gen Y constitutes a quarter of the population, a majority of whom take vitamins and supplements and many take them for general health Nearly half of Gen Y admits to using multiple types of technology
- 7. Tweetable Takeaway #6 #SUPPIQ Gen Y is a large growth opportunity, if a low cost is maintained and there is a perceived need for the product Gen Y is particularly susceptible to discounts and promotions
- 8. Tweetable Takeaway #7 #SUPPIQ Gen Y is know for watching tv while on the phone and computer making cross platform integration of products and marketing the key to success Multi-Dimensional Marketing = Gen Y Success
- 9. Tweetable Takeaway #8 #SUPPIQ With low startup cost and nearly non-existent maintenance costs, a cross platform health subscription service is a sure way to profitability
- 10. 40% 20% 10% 10% 20% Financial Breakdown Breathalyzer & Application Licenses & Fees Marketing Operating Expenses Cash Reserve
- 11. $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Standard (90%) Premium (10%) Break-Even Analysis Subscription
- 12. Tweetable Takeaway #9 #SUPPIQ In this golden age of healthcare, a health technology division provides nearly limitless opportunities for expansion
- 13. Questions?
Editor's Notes
- The new Health and Technology Division (HAT) usher in a new era at GBM, by giving GBM access to a new market and specifically targeting the millennial generation.
- Supplement IQ is an innovative, cloud based, new array of health tracking and testing tools, that will create a dramatic shift in the way that individuals, especially from Gen Y, will look at health.
- SUPP IQ combines a breathalyzer, for testing, user input information, and an app/web platform that combines all of the information to provide the user with a specific health profile, a set of health goals, and suggested supplements/vitamins.
- Healthcare – The next ten years will be a golden age of healthcare entrepreneurship, with a positive shift in regulations, a vast array of opportunities, low startup costs, and low barriers to entry Competitors – There are many competitors in health, but none of them actually provide their users with an individualized way/suggestions of setting goals and methods of improving their health
- A majority of the Gen Y population take vitamins/minerals/supplements 25% of population 48% use different types of tech 58% use supps, 69% of which use for general health There can be growth in Gen Y as long as there is low cost and a perceived need Discounts and promotions, only way Gen Y buys
- A majority of the Gen Y population take vitamins/minerals/supplements 25% of population 48% use different types of tech 58% use supps, 69% of which use for general health There can be growth in Gen Y as long as there is low cost and a perceived need Discounts and promotions, only way Gen Y buys
- Gen Y individuals are notorious for their cross platform usage, watching tv while on the phone and computer, therefore the cross platform integration of our product and our marketing is the key to success Multi-Dimensional Marketing = Gen Y Success
- With a low startup cost, and nearly non-existent maintenance costs, a cross platform health technology subscription service is a sure way to profitability
- In this golden age healthcare, a health technology division provides nearly limitless opportunities for expansion