Lost in a Maze of Maps?
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Are you lost in a maze of maps? How does your Story Map relate to your User Journey Map? What about your Product Roadmap and Impact Map? It turns out we might just need a map to understand which map to use, and when to use it! This talk was given at the Agile Cincy and Agile Indy conferences in May 2018. If you'd like Gaslight to give this talk to your team and facilitate the group exercise, please reach out here: https://teamgaslight.com/contact
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Lost in a Maze of Maps?
- 1. Lost in a Maze of Maps? Here’s a Map to Find Your Way Out! Peter Kananen VP of Project Delivery Katie Pohlman UX Designer/Project Lead
- 2. Katie’s Korner Store has a problem!
- 3. Sophisticated competition is stealing our customers! Over the last years, we’ve lost 30% of our long-time customers to our new, digitally sophisticated competitor Customer surveys have given us insight into their top reasons for leaving
- 4. ShopAid to the rescue! Actual logo from Peter’s CS project 15 years ago!
- 5. What Agile doesn’t provide by default What is our ultimate goal, and how do we achieve it? What do users currently experience, and what opportunities can we uncover by learning more about them? What does our backlog look like in full context of the product? What should we build first, second, and third? How do we communicate our product plans to the rest of the organization? …thankfully, we have a secret advantage!
- 6. Katie also happens to be an expert Product Manager, Agile Practitioner, and UX Designer!
- 7. Trends in Agile Development Product Management Focus on User ExperienceAgile, Scrum, XP
- 8. Why use maps? Which kind?
- 9. What Agile doesn’t provide by default What is our ultimate goal, and how do we achieve it? What do users currently experience, and what opportunities can we uncover by learning more about them? What does our backlog look like in full context of the product? What should we build first, second, and third? How do we communicate our product plans to the rest of the organization?
- 10. What maps will help us answer our questions? An Impact Map helps us understand what we can build to achieve our goal A User Journey Map uncovers the user’s actions, thoughts, and feelings, showing us opportunities for improvement A User Story Map shows the full backlog of features to build, and how they should be prioritized in releases A Product Roadmap shows how our product features supports specific goals and metrics, organized by themes, and when we expect releases to happen
- 12. • Consider the relationship of the Impact Map’s How and What to the User Journey Map’s Opportunities • The goal on the Impact Map is a Business Goal, whereas the goal on the User Journey Map is a User Goal that will ultimately result in the business goal
- 14. • Phases/Opportunities are outputs from the User Journey Map that translate to Activities on the Story Map • Cards in the ‘Doing’ category on the User Journey Map are inputs for Steps and Details on the Story Map
- 18. • The Goal from the Impact Map is rephrased as the Goal on the Product Roadmap • Story Map Releases are repositioned from the customers’ needs into Themes on the Product Roadmap • Business Objectives are the natural outcome of the user’s need being fulfilled
- 19. Title Text
- 20. Group Exercise
- 21. Following the example, work in groups, moving each map’s cards into the positions that make the most sense
- 22. What did we learn?
- 28. Impact and Journey Mapping
- 29. Story Mapping and Roadmaps
- 30. teamgaslight.com Questions? Peter Kananen VP of Project Delivery peter@teamgaslight.com Katie Pohlman UX Designer/Project Lead katie@teamgaslight.com