The document discusses social networks, auctions, and portals. It describes the different types of social networks and their business models, focusing on advertising revenue. It also outlines various types of online auctions, their benefits and risks, and how auction businesses operate. Finally, it examines internet portals and their evolution from search engines to hubs for navigation, commerce, and content through advertising revenue and partnerships.
If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed:
1) MathType Plugin
2) Math Player (free versions available)
3) NVDA Reader (free versions available)
Slide 2 is list of textbook LO numbers and statements
Figure 11.1, Page 729
Facebook is by far and away the dominant social network in the United States in terms of monthly unique visitors.
Figure 11.2, Page 732
Figure 11.4, Page 753
Figure 11.5, Page 757
There are two general types of portals: general-purpose and vertical market. Vertical market portals may be based on affinity groups or on focused content.