Speakers: Abner Germanow, Sr. Director Strategic Marketing, New Relic Michael Michael, Sr. Director of Product Management, Apprenda Hybrid clouds are helping the enterprise achieve greater agility and scalability. But challenges remain. Application performance issues and friction between ops teams and developers continue, while businesses struggle to enhance their customer experience, reduce time to market, and improve IT manageability. In this webinar, see how Apprenda’s integration with New Relic can help you: Get your apps up and running in minutes Gain valuable insights into performance and availability Have complete visibility and control over your apps, while adhering to standards set by IT Deliver a great end-user experience Make smarter business decisions based on real data About Apprenda Apprenda is the leading enterprise Platform as a Service (PaaS) powering the next generation of enterprise software development in public, private and hybrid clouds. With Apprenda, enterprises can securely deliver an entire ecosystem of data, services, applications and APIs to both internal and external customers across any infrastructure.

1. Cover your PaaS with SaaS
monitoring
Michael Michael,
Sr. Director of Product
Management at Apprenda
Abner Germanow,
Sr. Director of Strategic
Marketing at New Relic

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Agenda
• Overview of New Relic and Apprenda
• Challenges in enterprise IT
• Joint solution
• Demo
• Q&A
• Next Steps

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Apprenda/ap’prend-a/
noun ; Apprenda PaaS (Platform as a Service) is a foundation software layer and
application run-time environment that abstracts away the complexities of
building and delivering modern software applications, enabling enterprises to
turn ideas into innovations faster. With Apprenda, enterprises can securely
deliver an entire ecosystem of data, services, applications and APIs to both
internal and external customers across any infrastructure. Apprenda drives
order of magnitude improvements in infrastructure utilization, developer
productivity, organizational agility, and governance

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Apprenda, one platform for all your application needs
ONE PLATFORM FOR JAVA, DOCKER & .NET
WORKLOADS
Apprenda provides a single pane of glass for managing
all of your .NET and Java and Docker-based application
workloads
ONE PLATFORM FOR EXISTING & NEW
APPLICATIONS
Apprenda provides sophisticated cloud enablement
capabilities that help modernize existing applications,
whilemaking it easier for development teams to build
better next generation applications faster
ONE PLATFORM FOR INTEGRATION WITH
ALL YOUR EXISTING AND NEW INFRASTRUCTURE
Apprenda is easily extensible and has many outof the box
integrations with your infrastructure. Your current OS/VM/app
server image, database, identity management,
log/app/infrastructure monitoring and more in one PaaS
ONE PLATFORM FOR PUBLIC & PRIVATE CLOUD
SERVICES
Apprenda combines all infrastructure resources into a single,
policy driven resource pool for development teams to
consume in a compliantand self-service fashion
ONE PLATFORM FOR ENABLING DEVOPS AND YOUR
OTHER OPERATIONAL NEEDS
Apprenda’s workflows and out of box integrations align with
your current enterprise IT and application development
operational models, including DevOps.

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Apprenda drives efficiency, enhances agility,
enables innovation and mitigates risk
Optimization
45% reduction in infrastructure costs
Transformation:
60% increase in innovation-related
investments
FOR EXECUTIVES
VM Sprawl:
1,500 to 15 app layer VMs
Server Utilization:
47 to 15 physical servers
Efficiency:
Cut 14,000 hours off operational tasks
FOR IT PROFESSIONALS
Efficiency:
Cut 40,000 dev hours across
3,600 developers
Agility:
Cut 6,400 days off time to market
across 400+ apps
Optimization:
27,000 to 11,500 app instances
FOR DEVELOPERS
Control:
Automatically deploy application components
to public and/or private clouds
Security:
Highly secure multi-tenancy at application level
FOR IT RISK

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©2008-15 New Relic, Inc. All rights reserved.
Relational DataApp Server
Customer
Web Server
Browser
6
Mobile / Apps / Browser
Public Cloud
NoSQL data store
Private Cloud
APIMicro Services
Private Cloud
Application Data
Business Data
Customer Experience Data

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©2008-15 New Relic, Inc. All rights reserved.
Relational DataApp Server
Customer
Web Server
Browser
7
Mobile / Apps / Browser
Public Cloud
NoSQL data store
Private Cloud
APIMicro Services
Private Cloud
Application Data
Business Data
Customer Experience Data
Managing Software has become
a Big Data Analytics Problem
Career Success:
Troubleshooting, Prioritization, Optimization, and Experiments
need to show connected results.

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Business Data Application DataCustomer Experience Data

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Why New Relic?
Data Ubiquity
Create data-driven culture
Single source of software data
Product First
Future-proof
User-centric design
Pure SaaS
Time/effort to value
Focus on core competency
+ +

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Enterprises are struggling to maintain a large portfolio of
applications and deliver them on time with performance
IT PROFESSIONAL
“I need ability to easily monitor,
troubleshoot and control my huge
portfolio of 100s applications”
EXECUTIVE
“I struggle to deliver applications at
the speed of business yet maintain
seamless customer experience”
DEVELOPER
I spend more time negotiating with
IT and debugging performance,
rather than innovating

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What if you could reduce time to market?
$ INVESTMENT OR REVENUE
INVESTMENT IN DEV
TIME
Revenue / Application Lifetime
More than 37% of developer’s time is spent in
administrative tasks, such as environment
management
- Based on study by Electric Cloud
The amount of time spent on testing or debugging (including
performance troubleshooting) of applications ranges between
25% and 50% of the software development lifecycle
- Gartner Analyst
A HUGE PORTION ON DEVELOPMENT TIME AND
EFFORT IS SPENT ON:
• Troubleshooting performance
• Provisioning infrastructure
• Deploying and Managing workloads
• Refactoring code to enable monitoring

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What if you could reduce time to market?
$ INVESTMENT OR REVENUE
INVESTMENT IN DEV
TIME
Development costs Revenues Application lifetime Adoption Innovation Technology Risk
Revenue / Application Lifetime
WHAT IF YOU COULD:
• Collect performance data on every
aspect of your app to make smarter
decisions and debug quicker
• Automate infrastructure provisioning
• Reduce time in deploying and managing
workloads
• Spend zero effort in refactoring code to
enable monitoring

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Joint Solution
Bootstrapped on Apprenda
• APPLICATION MONITORING
• DATABASE MONITORING
• AVAILABILITY & ERROR MONITORING
• REPORTS AND DASHBOARDS
• TEAM COLLABORATION
• SECURITY
AZURE SERVICES
AWS SERVICES
TFS
vCENTER

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Typical App Lifecycle: life without Apprenda and New Relic
Application ready
for system test
Request IT for
resources
Negotiate with IT
for resources
Wait for resources
to be provisioned
And configured
Enable monitoring
and develop
dashboards
Test app for
performance and
reliability
Again wait for provisioning
and configuration of
infrastructure for production
Again, enable access
for monitoring
Go Live!
Continuously monitor
applications, and alter
monitoring KPIs
Provision more/less
infrastructure based on
application SLA
Again ready for production
Change code to eliminate
performance bottlenecks and
apply changes

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Application ready
for system test
Request IT for
resources
Negotiate with IT
for resources
Wait for resources
to be provisioned
And configured
Enable monitoring
and develop
dashboards
Test app for
performance and
reliability
Change code to eliminate
performance bottlenecks and
apply changes
Again wait for provisioning
and configuration of
infrastructure for production
Again, enable access
for monitoring
Go Live!
Continuously monitor
applications, and alter
monitoring KPIs
Provision more/less
infrastructure based on
application SLA
Again ready for production
Reduce number
of cycles
by collecting
1000s of
performance
metric on every
aspect of app
Eliminate friction between dev and IT through our
policy engine and developer self service portal
Zero plumbing required
to enable monitoring
Get real-time performance
updates and alerts
One touch auto-scaling
and workload
placement
Faster Time to Market with Apprenda and New Relic

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New Relic + Apprenda accelerates your
journey to digital transformation
Save time, bootstrapped
APM means zero effort in
refactoring code to enable
APM for each and every app
on your portfolio
SAVE TIME WITH ZERO
PLUMBING EFFORT
FOR APM
Save effort in training and
maintenance by having
standardized SaaS
monitoring across your app
portfolio
STANDARDIZE APM ACROSS
YOUR APPLICATION
PORTFOLIO
Effortlessly maintain your
application’s SLAs by
monitoring and scaling up
application components in
real-time
GAIN TOTAL VISIBILITY AND
CONTROL OVER YOUR
APPLICATIONS
Our solution works across
any kind of infrastructure,
language, containers and
public/private clouds for
web as well as mobile apps
ONE SOLUTION FOR NEW AND
EXISTING APPS AND
INFRASTRUCTURE

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Demo

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Q & A

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Next Steps
Learn More:
• Got PaaS? Get Better Visibility (4 reasons to monitor apps on PaaS w/New Relic) bit.ly/NRPaaS1
• Apprenda & New Relic Integration Page bit.ly/AppNR2
• Apprenda & New Relic Blog Post bit.ly/AppNR4
Get Started:
• Create a free New Relic Standard account: http://newrelic.com/apprenda
Contacts:
• Abhinav Mehla at amehla@apprenda.com or @AbhinavMehla
• Abner Germanow at agermanow@newrelic.comor @abnerg