Just a few projects fro the last few years. From Kellogg\'s to Mr Scruff

1. Packaging Sketch book:
An overview of our expertise and experience.
& Sons
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2. Who we are.
We are a full service advertising/design and digital agency
dedicated to producing big ideas that offer distinct and highly
effective creative solutions for our clients.
Our values.
We love what we do.
We keep it simple.
We deliver.
We go the extra mile.
We sometimes say no.
We have fun along the way.
How we work.
In partnership with clients
to understand and achieve their commercial goals.
In a team tailored to meet client needs.
With a clear focus on project management and delivery.
& Sons
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3. 10
9
Understanding your business environment.
Any creative agency can have an idea.
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What makes our ideas bigger, better,
more relevant and ultimately, more effective
is that they are founded on a solid
understanding of our client’s business.
We make it our business to know our client’s 7
6
business.
And that enables us to know when the idea is
5
right – and why.
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You want to know more.
Who we are, how we work and what makes us tick.
So what better way than to take 3
2
a short commercial break...
1
We do TV too!
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& Sons
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4. M R S C R U F F T E A
‘My name is Mr. Scruff, I am a DJ, producer & cartoonist, and like many people,
I like TEA! I drink it in the studio, at home, standing up, sitting down, and while DJing.
So I decided to set up my own tea company with the intention of providing top quality,
great tasting, 100% organic and ethically produced brews which I love to drink myself,
as well as being sure that other folks love them by taste-testing them
at music festivals such as Glastonbury, Big Chill and Womad.’
After first fixing a tea tasting with our client Booths
our job was to design the packaging for Mr Scruff being careful to reflect
his very distinctive style and tone of voice.
Mr Scruff is an accomplished cartoonist and story teller so our job of putting
the artwork together was made easy because he did most of the work!
Our final job was to put digital artwork together for all the packaging variations.
Then we had a cup of tea.
& Sons
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5. When Mr Scruff, the famous
Manchester DJ, told us he wanted
to develop his own tea brand,
we fixed up a tea tasting with our
client Booths.
The rest is history, as they say.
Every pack
tells a story.
& Sons
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6. B O O T H S
Since June 1847, five generations of the Booths family have led
E.H. Booth & Co. Ltd, from its humble beginnings, with just one
small shop, to the present day where the company proudly
boasts no fewer than 26 modern food stores in the North West.
We have worked with Booths for over twelve years,
initially helping an underperforming store in Yorkshire.
We ran a local campaign which projected it to the top
of the Booths league tables.
Following that success story we were appointed to manage all areas
of marketing and advertising including TV, Magazines, local press
and own label packaging and POS.
Plus, we helped develop the internet brand www.everywine.co.uk.
We designed the logo and web site styling/architecture
and all the Direct mail and colour magazine advertising.
& Sons
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7. ths,
...and for Boo aging.
e pack
the ads and th & Sons
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8. Then Booths had another idea: the largest choice of wines
in the world, all available on line! And so was born www.everywine.co.uk
& Sons
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9. When Booths wanted to
develop a brand new
restaurant concept they
came to us to fascilitate
a brainstorming session.
The name Artisan
MODERN BRITISH WITH A TWIST won the day.
Then came logo designs
and the menu.
Afterall, we do have a bit
R E S T A U R A N T
of a reputation as foodies!
& Sons
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10. “I am proud that customers
can buy a pint of milk in the
supermarket and know that
it comes from my farm”
Robert Whitwell
And we’re proud too that we’ve
helped a group of local farmers,
In 2001, a small group of farmers from the
via a strong brand identity to sell
Forest of Bowland formed their own company
to develop their own brand of milk, providing
their product in to the likes of
local milk from their farms to the customer.
Booths and ASDA. & Sons
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11. Eazy Cuizine. A range of ready meals.
The brief: A cost effective packaging solution please. Easy peasy when you know how.

12. The ‘Big Idea’ for Problem: Supermarket
all the Kellogg’s brands

own label packaging design
plagiarises the big brands.
for all of Europe. BR
A
NA ND
ME
d
Bran and
These are the key features
Kellogg’s
of the Kellogg’s pack architecture . . .
am e c k
Corn Flakes-
n a
W.K.Kellogg’s
the sinshine
p
breakfast could
eq ui t y
be represented
W.K.Kellogg’s
by a bunch of
original signature
fresh flowers on
on a red spine.
I
 the breakfast
table!
ll l
BRAND
NAMES
The packs in the
cereal cupboard
l
present a row of The front face
l
W.K.Kellogg’s
W.K.Kellogg’s
W.K.Kellogg’s
presents a red stripe
W.K.Kellogg’s
easily identified
products. to consumers.
A clearly recogonisable
A kind of library Kellogg’s design feature
of nutrition! registered and protected.

13. All signed, by the man who invented breakfst cereal in 1906.
& Sons
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14. & Sons
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15. Kellogg’s go-go’s
New product
development. All round goodness.
All together clever!
Kellogg’s Cereal and Milk Bars. The milk splash says it all.
& Sons
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16. P E T E R H O L D E N
A creative heavyweight who brings 40 years experience to each project.
Peter believes in Big Ideas - whatever the size of budget.
Just as every client and brief is unique, so there is no house style
to the creative output of www.holdenandsons.co.uk
Every solution is different, distinct and has real depth.
In a world of instant computer graphics, Peter is a creative thinker
and communicator, working first with a layout pad and marker pen
before developing concepts on his Mac.
As a creative, he has worked on accounts like Accenture, Sundance,
Girobank, Dunlop, Kellogg’s, Bradford & Bingley, Making Space,
Airwick, British Nuclear Group, Booths Supermarkets,
The Eve Appeal and Matalan.
Peter is also a talented film director and has directed commercials
and promotional films for a wide range of clients.
& Sons
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17. C R E A T I V E D I R E C T O R
MOBILE: +44 (0)7831 498270 EMAIL: peter@holdenandsons.co.uk www.holdenandsons.co.uk
OFFICE: +44 (0)161 445 4654 ADDRESS: 18 Maplewood, 117 Nell Lane, Manchester M20 2DU
With fond memories
of the very first food
& Sons
pack I ever designed. A D V E R T I S I N G . D E S I G N . D I G I TA L