When it comes to retail execution, written feedback only goes so far in regards to visualizing how customers are engaging with products in-store. Even the most detailed reviews leave plenty of gaps in visibility for stores and retailers in terms of having a real-time view of the customer journey. Join Premise for a discussion on In-Store Mobile Discovery: real-time photographs from customers around the world leveraged to provide an accurate, instant view into stores globally. During this webinar, you’ll discover how to paint a bigger picture with these visual micro-audits.
4. Have you ever used
crowdsourced data before?
● Yes
● No
● What is crowdsourced data?
Poll Question
5. Premise is a global, venture-backed
technology company headquartered in
San Francisco, with a presence in over 125
countries worldwide.
We believe fast and reliable data drives
better decisions and swifter action that
enables growth. We’re on a mission to
make that real.
Armed with data scientists, software
engineers, and product experts, we’ve built
a unique platform that connects industry
leaders with a scalable network of local
contributors able to place actionable
insight at your fingertips.
This is Data For Every Decision.
Meet
Premise.
6. Trusted.
Over $150 Million Invested From
Leading Venture Capital Firms
Visited.
Join Some of the
World’s Leading Retailers
Known.
We’re Changing The Game,
And People Are Taking Notice.
7. Local Contributors
Global Retailers
Premise Customer Portal:
Near Real-Time Results / Unmatched Visibility with
Store-Level Photos and Location Data / Intuitive Data
Visualizations and Insights
Crowdsourced Data Aggregation App:
Highly Engaged & Trained Locals / Millions of
Contributors / Competitive and Gig-Based
Marketplace for In-Store Tasks
8. Top Business Challenges for Grocers?
● Customer Journey
○ Customer behavior
○ Engagement
○ Customer attributes
(demographics, ethnicities, etc.)
○ Customer experience
○ Time spent in store
● Competitive Intelligence
● Maximize Sales
○ Product assortment
○ Increase basket size
12. The Customer Journey - Actionability
● Customer’s time spent in store
● Customer attributes
○ Customer demographics
● Basket size
13. What data would help maximize sales the most?
● Customer’s time spent in store
● Customer attributes / demographics
● Product inventory
● Competitive insights
● Basket size
● Other
Poll Question
20. Premise delivery of high-
confidence information by
dashboards or in JSON, CSV,
or KMZ via secure transmission.
Visualize & Deliver
Premise validation of hundreds
of thousands of simultaneous
contributor submissions with
machine learning-assisted QC
processes.
QC the Data
Premise review of requests,
language localization,
translation, and dissemination to
the contributor marketplace at
market rates.
Engage Community
Set objectives, refine
geographic parameters,
determine time series, design
requests, and identify preferred
population segments.
Define Requirement
How does Premise work?
Hours to Days Hours to Days Minutes Hours to Days
21. Data & Insights,
Delivered.
Access results all in one place through the
Premise platform, including store-by-store
drilldowns and cross-market analytics.
Weekly or monthly monitoring enables you
to see exactly where opportunities arise for
action to drive growth.
Capabilities also include:
● Customized interactive dashboards
● Scheduled data delivery feeds
● Geospatial data visualizations
● API Integrations
● Raw data downloads
23. Shopper Preferences: Regional
How much do you agree
with the following
statement: “In the past
three months, prices for
food products have not
changed much.”
25. Promotional Monitoring
In-Store Mobile Discovery: Super Bowl Displays
In the days leading
up to the "Big Game",
Premise asked its
US contributor
network to tell us
about in-store
marketing and
promotional displays
and products related
to the game.
26. Capturing Emerging Trends
Premise client information is confidential and not for distribution.
Product Mix of
the Future
premise.com Case Study: Impossible Foods
Challenge
Grocers need to monitor changing habits and preferences in real time in
order to make decisions on the right products to offer on their shelves.
Premise Solution
Premise was able to collect actionable market data in 9 countries across
the globe in under a week. The data provided a quick assessment of
consumer awareness around plant-based meat products and their
prevalence across a number of global retailers.
27. Key Takeaways
❏ Near real-time data: monitor dynamic shopper preferences
❏ Actionable data: solutions targeted to the specific needs of your company
❏ Quick and cost-effective data: on a global and local scale
❏ Objective data: 3rd party perspective, planogram compliance
30. Learn How a Top Shopper Marketing
Agency Gained Global In-Store Insights
for Immediate Impact on Sales Growth
Premise Seasonal Sip Series - Virtual Wine Tasting Webinar
Thursday, March 24th at 2:00pm PT | 5:00pm ET
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