Marketing isn’t an option – it’s unfortunate that many think of it that way. It’s also unfortunate that the entrepreneurs that do see it as an option, may not get the full potential out of their business with that mindset. One of the reasons marketing doesn’t get the attention it deserves is because it’s hard work. It’s especially hard these days, have you noticed that the entire landscape of business has completely changed? Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com

1. Marketing in 8 Seconds
or Less
Perfect Marketing Equation
© All Rights Reserved.

2. Marketing isn’t an option –
it’s unfortunate that many
think of it that way.
www.perfectmarketingequation.com © All Rights Reserved.

3. One of the reasons marketing
doesn’t get the attention it
deserves is because it’s hard
work.
www.perfectmarketingequation.com © All Rights Reserved.

4. It’s especially hard these
days, have you noticed that the
entire landscape of business has
completely changed?
www.perfectmarketingequation.com © All Rights Reserved.

5. Complacency is Dead
www.perfectmarketingequation.com © All Rights Reserved.

6. I find it amazing that people still
believe and blame the concept of
a bad economy for their current
struggles.
www.perfectmarketingequation.com © All Rights Reserved.

7. Here’s a newsflash, the
economy isn’t bad – it has
changed.
www.perfectmarketingequation.com © All Rights Reserved.

8. It isn’t changing back.
www.perfectmarketingequation.com © All Rights Reserved.

9. You must learn to do business
in this climate.
www.perfectmarketingequation.com © All Rights Reserved.

10. One of the things the
recession left behind was a
magnifying glass.
www.perfectmarketingequation.com © All Rights Reserved.

11. All the people that were running their
businesses badly and perhaps were
way too complacent – got a rude
awakening and perhaps a pink slip.
www.perfectmarketingequation.com © All Rights Reserved.

12. There isn’t a place for
complacency in the new
economy.
www.perfectmarketingequation.com © All Rights Reserved.

13. Which reminds me of one of
my favorite quotes….
www.perfectmarketingequation.com © All Rights Reserved.

14. “The arrogance of success is
to think that what we did
yesterday is good enough for
tomorrow.” - William Pollard
www.perfectmarketingequation.com © All Rights Reserved.

15. The Birth of the 8-
Second Attention Span
www.perfectmarketingequation.com © All Rights Reserved.

16. Something major took place after
the recession – the deluging of
information. It’s slung at us left
and right constantly.
www.perfectmarketingequation.com © All Rights Reserved.

17. To add insult to injury we’re so
connected digitally that we’ve lost
a little of our human touch.
www.perfectmarketingequation.com © All Rights Reserved.

18. We’ve lost the ability to pay any
real attention.
www.perfectmarketingequation.com © All Rights Reserved.

19. So here we are in the digital age
and it has changed everything. It
has changed the way we
think, the way we receive
information, and the way we do
business.
www.perfectmarketingequation.com © All Rights Reserved.

20. In the digital age, marketing is
no longer about grabbing
attention, it’s about holding it.
www.perfectmarketingequation.com © All Rights Reserved.

21. The word on the street is we now
have an attention span of 8
seconds – the same as a
goldfish.
www.perfectmarketingequation.com © All Rights Reserved.

22. So if you’re struggling to reach
your market and get new
customers this could very well be
the cause.
www.perfectmarketingequation.com © All Rights Reserved.

23. Especially if given all the
changes that have taken
place, you’re still doing business
the same old way.
www.perfectmarketingequation.com © All Rights Reserved.

24. Marketing in 8 Seconds
www.perfectmarketingequation.com © All Rights Reserved.

25. To be successful in the 8-second
attention span business
environment you have to hyper
focus on a specific target
market.
www.perfectmarketingequation.com © All Rights Reserved.

26. It’s time to close in on a niche
market because generic
marketing to the masses won’t
cut it.
www.perfectmarketingequation.com © All Rights Reserved.

27. You have to be very targeted and
specific if you’re going to cut
through the noise. Everything you
do has to be designed to talk
straight to that market.
www.perfectmarketingequation.com © All Rights Reserved.

28. To be successful marketing in
today’s world you have to speak
in your target market’s
language, not yours.
www.perfectmarketingequation.com © All Rights Reserved.

29. The 80/20 Rule
www.perfectmarketingequation.com © All Rights Reserved.

30. The Pareto principle known as
the 80-20 rule states that 80% of
outcomes can be attributed to
20% of the causes.
www.perfectmarketingequation.com © All Rights Reserved.

31. This can also be translated to
20% of your customers generate
80% of your sales. So what if you
really focused hard on that 20%?
www.perfectmarketingequation.com © All Rights Reserved.

32. So many people believe that
when they do this – they’ll leave
something on the table, that
they’ll lose business.
www.perfectmarketingequation.com © All Rights Reserved.

33. Nothing could be more further
from the truth. You’ll gain more.
You’ll get business easier.
www.perfectmarketingequation.com © All Rights Reserved.

34. You’ll have the opportunity to
be an expert – to stand out.
www.perfectmarketingequation.com © All Rights Reserved.

35. How will you market your
business in the 8-second
attention span world?
www.perfectmarketingequation.com © All Rights Reserved.

36. www.perfectmarketingequation.com © All Rights Reserved.
I hope you found this slideshow helpful in your
business please visit me at
perfectmarketingequation.com. I have tons of free
training an educational tools for entrepreneurs.
Tammy Hawk-Bridges is an
author, entrepreneur mentor and
marketing strategist. She provides
education and marketing training for
entrepreneurs. Connect with her on
Twitter @thawkbridges.