A new year is here; a new challenge is here. Are you ready for it? Your marketing plan should be updated to become more effective. What will be the main changes you should do in 2016? Take a look at our slideshare and you'll see.

1. 5 Digital Marketing
Challenges in 2016
You Need to be
Prepared For

2. #1 Interactive Content
Marketers will need to come up with more creative ideas and implement
innovative tech in order to create interactive content that have better
efficiency in catching customer's attention.
Example: Shoppable Video

3. #2 Wider-scale MarTech Adoption
Marketing Technology (MarTech) will be more diverse, developed and user-
friendly in 2016. The ones who can understand how to utilize MarTech to
optimize strategy will become the new winners.
Aruba
Cloud-Based Beacon Management
BuzzStream -
Marketing Relationship Platform

4. #3"PaytoPlay"onSocialNetworks
Organically, Facebook only
shows a brand’s posts to 16% of
its fans and the tweet only
reaches about 10% of followers.
Social media advertising is a
must to just enter to the game,
which means more budget and
targeted social message needed.
Also remember, social media like
Facebook still keeps updating
their algorithm and releasing
new tools. Marketers will have to
be responsive to any new
changes ahead of competitors.
Example: Facebook Instant let users view content in
the app instead of leaving for the destination page,
which affects SEO strategy and website traffic.

5. #4MarketingRelationshipManagement
According to Web Strategies Inc's forecast, marketers will increase total
digital marketing spend to 35% of total budget and 54.1% of them prioritize
marketing content above all other marketing sub-groups in 2016.
In the context of more self-generated content, distributing brand messages
through self-owned media might be less efficient or need more budget to
support. Hence marketing relationship with industry influencers becomes
more and more important in content distribution and amplification strategy.
Reaching out to communities and social groups will be a requirement.

6. #5CustomizedMessageto
Customersindifferentchannels
Customers are used to ignoring mass-distributed messages. A brand needs
to personalized the conversation with customers to increase meaningful
interaction and profit.
The challenge is how to adopt the right marketing automation technology to
make this process actionable and efficient.
Leanplum allows
marketers to create and
automate highly targeted
in-app messages and push
notifications.

7. To catch up with the
latest digital
marketing trends
and edge out your
competitors,
subscribe to Pepper
Gang's newsletter
now.