It's easy getting traffic to your website, but keeping them there is more difficult. We've compiled a list of 7 eCommerce website flaws that drive customers away. You won't want to fall foul of these.

1. February 2015
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2. 1. Outdated Design
Let’s not call a spade a tool for
removing earth;
if your website is ugly then folk won’t
shop there.
Avoid:
➔ Too much text
➔ Unclear layout
➔ Difficult navigation
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3. 1. Outdated Design
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A stylish website, fit for purpose and in
keeping with the company image, is as
important as any other aspect of
eCommerce.
Though looks may be deceiving, most
customers won’t stick around to find
your website’s ‘inner beauty’.

4. If you’ve spent time and resources
making your site look good, why would
you allow poor writing to bring it down?
Every part of your site that has letters
strung into words - product
descriptions, announcements,
promotions - should be error free.
2. Bad Copy
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5. 3. Lack of Information
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You can have the prettiest website
going, with pictures of waterfalls and
mountains on every page, but if the
important information isn’t there you
might as well not bother.

6. 3. Lack of Information
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39% of people said they would only
spend 5 minutes searching a website for
information.
The key things that customers seek out
on a website are:
➔ Contact details
➔ Delivery information
➔ Returns policy

7. 4. Speed
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Slow and steady may win the race but
fast loading times win the fight to stop
customers from choosing a competitor’s
site over yours.
Overall, a potential 8 out of every 15
orders are lost due to slow loading
pages.

8. 22% of consumers will wait just 5
seconds for a page to load before
abandoning the retailer’s desktop site.
33% of consumers would abandon a
mobile site that didn’t load within 3
seconds.
4. Speed
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9. Customers shouldn’t have to wade
through FAQs before being given a
phone number or email address.
Make it easy for customers to speak to
you because a complaint today is an
improvement to make tomorrow.
5. Customer Service
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10. 6. Mobile Security
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One of the biggest worries mobile
shoppers have is security. Without the
security software on most PCS, the
risk factor of inputting bank details into
a mobile site is greater.

11. 6. Mobile Security
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52% of millennials say they will do more
online shopping through mobile devices
than in-store.
Ensuring the maximum security
measures are taken, and informing the
customer, will encourage more
conversion through mobile devices.

12. 7. Delivery Options
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The customer is ready to buy her
fluorescent yellow sequin dress for
tomorrow’s rave, but the only delivery
option is standard 3-5 working days.
Cart abandoned, sale lost.

13. Unclear/poor delivery options account for
57% of basket abandonment.
Offering flexible delivery services will do
wonders for customer happiness. And
happy customers tend to come back a
second time.
7. Delivery Options
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14. Driving traffic to the website is the easy part;
encouraging them to stay and make a
purchase is more difficult.
By plugging any holes in design, service, and
delivery, you will reduce the likelihood of
website abandonment.
Identify any of these 7 flaws on your site and
make the change to optimise conversion.
Key Takeaways
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15. About Peoplevox
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Download now
Burdened by traditional warehousing systems or extensions to their websites, many
eCommerce companies battle with order fulfilment. They struggle to scale at peak
and to track warehouse stock.
Peoplevox provides the only warehouse management software for eCommerce. Our
Clients’ customers view live to-the-second inventory and receive 100% order
accuracy.
To learn more about Peoplevox, download our eBook today.

16. Clients
www.peoplevox.co.uk sales@peoplevox.co.uk+44 1923 606 660