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SEO and Web Content 101 with Melissa Glass

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When you use a search engine like Google to find something online, have you ever wondered how certain results show up on the first page? If you type in the name of your organization, chances are it will be on the first page of results. But, does your website turn up if you type in a general set of keywords that are related to your business?

In this session on search engine optimization basics, we'll discuss the importance of keywords that define your business and how they should be used on your website. We will also define on-page and off-page optimization and discuss why these two practices are important for your business. Finally, we will touch on black hat SEO practices that should be avoided.

Participants will leave with a checklist of items and tactics that will help them to increase their website's page rank on search engines, as well as an idea of how to use your organization's keywords to create social media, blog, and website content.

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SEO and Web Content 101 with Melissa Glass

  1. 1. SEO & Website Content 101 PeopleFund Innovation Week 2014
  2. 2. What is SEO?
  3. 3. Search Engine Optimization A process that helps websites receive high page rankings within multiple search engine result pages
  4. 4. What do your keywords say about you?
  5. 5. Keywords are crucial!
  6. 6. Keywords set you apart from the competition.
  7. 7. Build your list Brainstorming Web Analytics Research your list Search Engines Keyword Tool
  8. 8. On-Page Optimization
  9. 9. Keyword Placement Checklist • Title tags • Meta descriptions • Keyword tags • Alt tags • Heading tags • Body copy • Bold or italicize • Hyperlinks
  10. 10. Search Result Search Term
  11. 11. Off-Page Optimization
  12. 12. Maximize Your Online Reach • Content marketing – Blog posts, news, press releases • Social Media – Twitter, Facebook, LinkedIn • Other ways – Link exchanges, directory submissions, guest blogging, social bookmarking, RSS feeds, forum marketing
  13. 13. What is Black Hat SEO?
  14. 14. Things to Avoid • Overstuffing tags with keywords • Overstuffing content with keywords • Duplicating content & Web pages • Creating link farms • Creating link-building schemes
  15. 15. #Socialnomics 2014
  16. 16. Resources • SEO Made Simple by Michael H. Fleischner • Google Adwords Keyword Planner Tool • www.tagxedo.com • #Socialnomics 2014 by Erik Qualman The End!

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