2. _brazil is more prominent than ever on the world stage.
south american apparel brands are nonexistent in the u.s market.
designed and made in rio de janeiro, movin is an exciting and fresh choice within the casual retail landscape.
_fashion seasons are a thing of the past.
our clothes can be worn worldwide year round with continued newness driving customer interest.
_brands today need to give their customers a reason to buy.
the market for sustainable fashion is growing and we have been innovating and producing ethically for five years,
making us one of the first brands of our kind out of south america and in brazil, the first with b corp certification.
_the intersection of an aspirational brand, wanted fashion, and eco credentials is finally here.
_ORIGINS
3. _we are serving the new eco aware generation:‘young optimists’ aged 18 – 34 are the most engaged with
sustainability. 70% actively buy sustainable brands and 25% always consider the social and environmental ethics of
brands when making purchasing decisions. 70% say they recommend brands that behave responsibly.*
_sustainability is now a permanent part of 70% of corporate agendas.** we’re way ahead.
_we are bridging the gap between a quality eco brand and the wanted fashion we know our customer buys.
_they are craving a brand that looks as good as it is sustainable.
*accenture and havas media re: purpose **m.i.t
_CUSTOMER
4. _the collection/01 launches in september.
_born in rio de janeiro, the land of gorgeous laid back living, our clothes embody this spirit with a stripped
down color palette and must have casual shapes.
_preferred capsule launch minimum of 6 styles per gender.
_exclusivity possible in your state/region.
_first drop orders closing may 31th.
_COLLECTION
5. _BLOCK
THE BLOCKING TEE
_ORGANIC COTTON
_ARMOR
THE COOL
SWEATSHIRT
_RECYCLED PET
_BASE
THE SPORT DRESS
_BIODEGRADABLE
_PACIFIC
THE FRESH MAXI DRESS
_BAMBOO
_PRODUCT / WOMEN KEY LOOKS
6. _BAND
THE GRAPHIC TEE
_ORGANIC COTTON
_LAZE
THE SHEER TEE
_LINEN
_BARON
THE LINE POLO
_RECYCLED PET
_PACIFIC
THE GRID SWEATSHIRT
_RECYCLED PET
_PRODUCT / MEN KEY LOOKS
7. _we are a certified b corp using smart materials.
_we only use standout progressive materials which intrigue and inspire our customer:
biodegradable + compostable fabrics
water and low carbon efficient materials
responsible cotton
organic bamboo
recycled cotton
recycled polyester
_this isn’t yesterday’s material, this is the future of fabric.
_we are a certified b corp, a community of businesses respecting recognized principals for a more sustainable operation.
_fair trade production using a local factory that pays fair wages with sustainable processes.
_reduced water and carbon footprint.
_use of innovative technology such as 3D sampling and design to reduce waste.
_CREDENTIALS
8. _a brief history
_2011 / 2015
born in ipanema, rio de janeiro
concept store
collab with nike
collab with state bicycle
collab with itsu skateboards
collab with rio south electric bikes
_2016
transactional e-shop launching brazil only / startmovin.com
b corp certification
usa launch
_TIMELINE
