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THE MAGAZINE ABOUT CULTURE, TECHNOLOGY & COMMUNITY LIFE 
A Peak City Press© Publication 
Peak City Life Magazine P.O. Box 1933, Apex NC 27502 
(919) 762-0093 info@peakcitylife
27502 
27539 
27540 
Distribution Area
BEHAVIOR & DEMOGRAPHIC INFORMATION 
Gender | 51.4 % female | 47.6 % male. 
Education | Over 54 % of Apex residents are college educated. 
Income | 55.7 % of Apexers between 24-64 earn more than $91,326 per year. 
Over 50 % of readers are married with 2 children and have lived in Apex prior to 2010 
Occupation 
22.9% 
22.8% 
12.9% 
15.9% 
*state-wide average 13.5% 
74 % of Apex residents own 
their own home and their mortgag-es 
are less than 32% of their 
Information Provided through http://www.census.gov 
A Peak City Press© Publication 
Peak City Life Magazine P.O. Box 1933, Apex NC 27502 
(919) 762-0093 info@peakcitylife 
*state-wide average 4.6%
Guiding You Through 
Your Journey Of 
Relational Advertising 
1. Thinks short term and only cares about 
that dayʼs transaction. 
2. Loves “getting a bargain” and enjoys the pro-cess 
3. Is willing to spend lots of time investigating, 
several different options and will consider 
themselves an expert. 
4. Hinges every transaction on price and will 
equally 
Unlike a “transactional customer”, 
a relational customer- 
Your typical transactional customer- 
of shopping and negotiating. 
only return when discounts are offered. 
1. Thinks long term. 
2. Considers each transaction to be one in a 
series of many. 
33.. DDooeessn't enjoy comparison shopping or nego-tiating. 
4. Hopes to find an expert he or she can trust, 
count on and build a relationship with - 
is likely to become a repeat customer..
Simple 
(919) 762-0093
VISIBILITY TO THE LOCAL MARKET 
A LARGER RETURN FOR YOUR ADVERTISING DOLLAR 
PASSIVE BRAND RECOGNITION 
DISTRIBUTED WITHIN 27502, 27539 & 27540
Culture, Tech & Community Magazine for Apex NC

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Culture, Tech & Community Magazine for Apex NC

  • 1. THE MAGAZINE ABOUT CULTURE, TECHNOLOGY & COMMUNITY LIFE A Peak City Press© Publication Peak City Life Magazine P.O. Box 1933, Apex NC 27502 (919) 762-0093 info@peakcitylife
  • 2. 27502 27539 27540 Distribution Area
  • 3. BEHAVIOR & DEMOGRAPHIC INFORMATION Gender | 51.4 % female | 47.6 % male. Education | Over 54 % of Apex residents are college educated. Income | 55.7 % of Apexers between 24-64 earn more than $91,326 per year. Over 50 % of readers are married with 2 children and have lived in Apex prior to 2010 Occupation 22.9% 22.8% 12.9% 15.9% *state-wide average 13.5% 74 % of Apex residents own their own home and their mortgag-es are less than 32% of their Information Provided through http://www.census.gov A Peak City Press© Publication Peak City Life Magazine P.O. Box 1933, Apex NC 27502 (919) 762-0093 info@peakcitylife *state-wide average 4.6%
  • 4. Guiding You Through Your Journey Of Relational Advertising 1. Thinks short term and only cares about that dayʼs transaction. 2. Loves “getting a bargain” and enjoys the pro-cess 3. Is willing to spend lots of time investigating, several different options and will consider themselves an expert. 4. Hinges every transaction on price and will equally Unlike a “transactional customer”, a relational customer- Your typical transactional customer- of shopping and negotiating. only return when discounts are offered. 1. Thinks long term. 2. Considers each transaction to be one in a series of many. 33.. DDooeessn't enjoy comparison shopping or nego-tiating. 4. Hopes to find an expert he or she can trust, count on and build a relationship with - is likely to become a repeat customer..
  • 6. VISIBILITY TO THE LOCAL MARKET A LARGER RETURN FOR YOUR ADVERTISING DOLLAR PASSIVE BRAND RECOGNITION DISTRIBUTED WITHIN 27502, 27539 & 27540