6. I’m a… (business coach).
I help… (business owners get their lives back)
by (giving them a step by step process to get
things under control)
without... (overwhelming and overloading
them).
The 10 second intro…
7. The 10 second formula…
I’m a… (your profession)
I work with… (ideal client / problem)
by… (solution)
without… (their biggest objection)
…and SHUFFLE it
14. VAK
Visual “picture this”, paint the scene
Auditory “listen to this”, tone, pitch, timbre
Kinaesthetic “I’ll walk you through it”,
physical involvement
SPEAK THEIR LANGUAGE