Technology for selling virtual tickets

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Virtual tickets can be sold through almost any event ticketing platform. As an event planner, you know the value of a ticket sold is only as good as the event that you host and deliver. In order to deliver a live event experience to online viewers, you must live stream your event in a way that engages viewers’ senses. Today, you can live stream directly from a smartphone to social media networks like Facebook and YouTube. Depending on the ticket price and the value you are attempting to deliver, properly transporting audiences into your event may take an experienced video production team and a thoughtful plan of delivery. Virtual ticket holder expectations will continue to rise over time. Consumers value the experience of “time well spent” in relation to other experiences they consider normal. The Experience Economy calls this valuation the “money value of time,” which is generally broken down into dollars per minute. For example, most consumers in the United States are used to paying on average $12 for a two-hour experience at the movies. This is a simple baseline for how much consumers are willing to pay for an action-packed Hollywood experience. At $6 per hour, moviegoers are paying on average 10 cents per minute. This experience can be compared to a trip to Disney World which averages out to 23 cents per minute for a vacation. Here is a list of experiences your event may be able to compare with.

Technology

High Level:
How Do I Sell Virtual
Tickets
The virtual ticket

THE VALUE OF A TICKET
SOLD IS ONLY AS GOOD
AS THE EVENT THAT
YOU HOST AND DELIVER
Virtual tickets can be sold through almost any event
platform. As an event planner, you know the value of a
ticket sold is only as good as the event that you host and
deliver.
The virtual ticket

Innovators
Early Adopters
Early Majority Late Majority
Laggards
Innovation Adoption Lifecycle
2010 2020 2030 2040 2050
2060

Value
Convenience
In-Person Ticket
Virtual Ticket
On-Demand
Access
Ticket Options Value vs Convenience

In-Person Virtual
● Sight
● Hearing
● Touch
● Taste
● Smell
● Sight
● Hearing
● N/A
● N/A
● N/A

LIVE STREAM YOUR EVENT IN A WAY
THAT ENGAGES VIEWERS’ SENSES
The virtual ticket
“In order to deliver a live event experience
to online viewers, you have to live stream
your event in a way that engages viewers’
senses.”

YOU CAN LIVE STREAM
DIRECTLY FROM A SMARTPHONE
TO SOCIAL MEDIA NETWORKS
LIKE FACEBOOK AND YOUTUBE
The virtual ticket

The virtual ticket
DEPENDING ON THE TICKET PRICE AND THE VALUE YOU ARE
ATTEMPTING TO DELIVER, PROPERLY TRANSPORTING AUDIENCES INTO
YOUR EVENT MAY TAKE AN EXPERIENCED VIDEO PRODUCTION TEAM
AND A THOUGHTFUL PLAN OF EXPERIENCE DELIVERY

SOLUTION
MONEY VALUE OF
TIME CHART
Experience
Money Value of
Time*
Trip to the Movies 10 cents per minute
Trip to Disney World 23 cents per minute
Round of Golf at
Pebble Beach
$2 per minute
iFly Skydiving
Simulator
$43 per minute
Skydiving
Experience
$200 per minute
Trip to outer space $1,750 per minute
*Price estimates from The Experience Economy.
(The Experience Economy, 2020).
The virtual
ticket

A CAREFUL CONSIDERATION OF THE
VALUE YOU ARE ATTEMPTING TO
DELIVER WILL HELP YOU DETERMINE A
PRICE FOR YOUR VIRTUAL TICKETS
The virtual ticket
Once you have determined the price, you can start planning your live
stream much like the event itself. Now it’s time to consider the high level
workflow for delivering your event to an online audience.

EVENT STREAMING
PROCESS
The virtual ticket

15
15
INSTAGRAM INFLUENCERS,
PEOPLE PAY FOR CLOSE
FRIEND STATUS
The virtual ticket

The virtual ticket
PATREON PAYS OUT OVER
1 BILLION DOLLARS TO CREATORS
Using Patreon you can see the type of value you get from a paid digital relationship. Try it
out and see if the creator reaches out to you directly. Learn how the platform works and
start to understand the engagement and connections these virtual commitments can inspire
(Patreon, 2020).

VIMEO HELPS CREATORS
SELL VIDEO CONTENT
• Vimeo is very much like a professional version of
YouTube. With a professional Vimeo account
you have the ability to sell, rent, and offer
subscriptions to your videos starting at just
$20/month
• Vimeo does take 10% of the revenue, but that is
a small price to pay for a service like this. Vimeo
also allows event managers the ability to
launch their own streaming service.
• An app like this can be downloaded by virtual
attendees around the world giving them a
premium experience for viewing your event.
The virtual ticket

The virtual ticket
Facebook has been marketing its groups feature to bring together like-
minded individuals on the platform. You can start by looking for groups that may
be interested in your event. Or you could perhaps choose a group dedicated to
a personal interest or hobby of your own
FACEBOOK GROUPS HELP
MANAGERS BUILD ONLINE
COMMUNITIES

19BEGINNING2018.BUSINESS
BEGINNING.
TWITCH STREAMERS
ARE
MAKING MILLIONS OF
DOLLARS
The virtual ticket

Get a Free Copy of
the book at
ptzoptics.com/virtual
-tickets
Or get a paperback
copy on Amazon.

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Technology for selling virtual tickets

1. High Level: How Do I Sell Virtual Tickets The virtual ticket

2. THE VALUE OF A TICKET SOLD IS ONLY AS GOOD AS THE EVENT THAT YOU HOST AND DELIVER Virtual tickets can be sold through almost any event platform. As an event planner, you know the value of a ticket sold is only as good as the event that you host and deliver. The virtual ticket

3. Innovators Early Adopters Early Majority Late Majority Laggards Innovation Adoption Lifecycle 2010 2020 2030 2040 2050 2060

4. Value Convenience In-Person Ticket Virtual Ticket On-Demand Access Ticket Options Value vs Convenience

5. LIVE STREAM VIDEO PLAYER PAYWALL

7. In-Person Virtual ● Sight ● Hearing ● Touch ● Taste ● Smell ● Sight ● Hearing ● N/A ● N/A ● N/A

8. LIVE STREAM YOUR EVENT IN A WAY THAT ENGAGES VIEWERS’ SENSES The virtual ticket “In order to deliver a live event experience to online viewers, you have to live stream your event in a way that engages viewers’ senses.”

10. YOU CAN LIVE STREAM DIRECTLY FROM A SMARTPHONE TO SOCIAL MEDIA NETWORKS LIKE FACEBOOK AND YOUTUBE The virtual ticket

11. The virtual ticket DEPENDING ON THE TICKET PRICE AND THE VALUE YOU ARE ATTEMPTING TO DELIVER, PROPERLY TRANSPORTING AUDIENCES INTO YOUR EVENT MAY TAKE AN EXPERIENCED VIDEO PRODUCTION TEAM AND A THOUGHTFUL PLAN OF EXPERIENCE DELIVERY

12. SOLUTION MONEY VALUE OF TIME CHART Experience Money Value of Time* Trip to the Movies 10 cents per minute Trip to Disney World 23 cents per minute Round of Golf at Pebble Beach $2 per minute iFly Skydiving Simulator $43 per minute Skydiving Experience $200 per minute Trip to outer space $1,750 per minute *Price estimates from The Experience Economy. (The Experience Economy, 2020). The virtual ticket

13. A CAREFUL CONSIDERATION OF THE VALUE YOU ARE ATTEMPTING TO DELIVER WILL HELP YOU DETERMINE A PRICE FOR YOUR VIRTUAL TICKETS The virtual ticket Once you have determined the price, you can start planning your live stream much like the event itself. Now it’s time to consider the high level workflow for delivering your event to an online audience.

14. EVENT STREAMING PROCESS The virtual ticket

15. 15 15 INSTAGRAM INFLUENCERS, PEOPLE PAY FOR CLOSE FRIEND STATUS The virtual ticket

16. The virtual ticket PATREON PAYS OUT OVER 1 BILLION DOLLARS TO CREATORS Using Patreon you can see the type of value you get from a paid digital relationship. Try it out and see if the creator reaches out to you directly. Learn how the platform works and start to understand the engagement and connections these virtual commitments can inspire (Patreon, 2020).

17. VIMEO HELPS CREATORS SELL VIDEO CONTENT • Vimeo is very much like a professional version of YouTube. With a professional Vimeo account you have the ability to sell, rent, and offer subscriptions to your videos starting at just $20/month • Vimeo does take 10% of the revenue, but that is a small price to pay for a service like this. Vimeo also allows event managers the ability to launch their own streaming service. • An app like this can be downloaded by virtual attendees around the world giving them a premium experience for viewing your event. The virtual ticket

18. The virtual ticket Facebook has been marketing its groups feature to bring together like- minded individuals on the platform. You can start by looking for groups that may be interested in your event. Or you could perhaps choose a group dedicated to a personal interest or hobby of your own FACEBOOK GROUPS HELP MANAGERS BUILD ONLINE COMMUNITIES

19. 19BEGINNING2018.BUSINESS BEGINNING. TWITCH STREAMERS ARE MAKING MILLIONS OF DOLLARS The virtual ticket

20. Get a Free Copy of the book at ptzoptics.com/virtual -tickets Or get a paperback copy on Amazon.

Technology for selling virtual tickets

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Technology for selling virtual tickets