Organizational culture refers to the values, beliefs, attitudes and behaviors that are shared among members of an organization. An organization sustains its culture through selection of individuals who fit the culture, actions of top management to communicate and model cultural norms, and socializing new employees. New employees go through stages of socialization including pre-arrival, encounter, and metamorphosis as they learn and adapt to the organizational culture. Organizational culture is transmitted through means such as stories, rituals, symbols, language, and slogans that express the organization's core values.

1. SUSTAINING ORGANISATIONAL
CULTURE & MEANS OF TRANSMITTING.
Organizational culture
The term ‘Culture’ signifies values, beliefs, morals, customs, habits
and knowledge acquired by the people living in a society.
Organizational Culture is the acquisition of values, beliefs,
attitudes, expectations..etc by the employees of an organization.
“Culture is the soul of the organization — the beliefs and
values, and how they are manifested. I think of the structure as
the skeleton, and as the flesh and blood. And culture is the soul
that holds the thing together and gives it life force.” - Henry
Mintzberg.

2. Sustaining Organizational Culture
The following approaches are useful
 Selection
 Identify and hire individuals who will fit in with the culture.
 Actions of Top Management
 Senior executives establish and communicate the norms of the
organization.
 Socialization
 Organizations need to teach the culture to new employees.

3. SELECTION
 An individual who is well qualified and trained may not
be prepared to accept the organization’s culture.
 It is important that the principle of ‘right man for the
right job’ is applied to find out the preparedness of an
individual to accept and follow faithfully the
organization’s practices.

4. Actions of Top Management
 For keeping the organizational culture alive, the top
management should reiterate is values, beliefs, and
goals by advising the middle and lower level
managers and through them the employees of the
entire organization.
 If any deviation occurs from the basic norms of the
organization, it shall take appropriate action to set
things right.

5. Socialization
Preparing the new employees to adapt & understand the
org culture, which has the following 3 stages.
Socialization Process Outcomes
Productivity
Prearrival Encounter Metamorphosis Commitment
Turnover

6. Stages in the Socialization
 Pre arrival
 The period of learning prior to a new employee joining the organization.
 Encounter
 When the new employee sees what the organization is really like, He/She
starts comparing the expectations they had in the pre-arrival stage with the
reality.
 Metamorphosis
 When the new employee changes and adjusts to the work, work group, and
organization. At this stage the employee masters the art of adapting to the
organization’s values and norms.

7. Means of Transmitting Org Culture
The Organizational culture is transmitted to the
employees usually through the following means.
 Stories
 Rituals
 Symbols
 Language
 Slogans

8. Stories
 Transmitting the org culture by narrating the hardships
and sufferings of people who have founded the
organization.
 Once the employees are understand the same, they will
be able to appreciate and emulate the values and
beliefs for the promotion of which the org has been
founded.

9. Rituals
 Repetitive sequences of activities that express and reinforce
the key values of the organization.
Examples- Daily morning prayer, weekly family dinner,
monthly picnic, annual award presentation..etc are a few
examples of such rituals.
The performance of these rituals helps the employees
appreciate the organization’s culture.

10. Symbols
 Certain physical symbols used in the organization
do reflect its culture.
Examples - Inscribing the logo of the org in all the
stationery items provided for the staff, uniforms for
different categories of employees, reserved car
park for executives, luxurious office furnishing..etc.
 These symbols become important tools of
transmitting and sustaining the culture of the
organization.

11. Language
 Every org develops certain unique terms to describe the
staff, customers, suppliers, equipments, work situation
and so on.
 It may take sometimes for a new employee to become
familiar with these terms that are used effortlessly by
the existing employees.
 By learning the language of the org the members
convey their acceptance of the organizational culture.

12. Slogans
 Slogans can be useful not only to the employees but
also those who deal with the organization to
understand and appreciate its culture.
Example – ‘customer satisfaction is our motto’, ‘Every
customer is important to us’, ‘Think Different’-Apple,
‘We bring good things to Life’-GE, ‘We love to see you
smile’- Mcdonalds, ‘The choice of new generation’-
Pepsi…etc are few slogans that symbolise what the
organization stands for.

13.  These are the means through which, new employees
learn about the culture of the org to adapt,
understand and value the org.
 Thus Org culture plays a major role like a soul in a
human body to keep it alive and grow and make
impact in the society.

14. THANK YOU