6. June 2012 – 12.3 million engaged with
sports content on mobiles (UK)
July 2013 - 27 million UK browsers of
BBC Wimbledon 2013 website (UK)
July 2013 - 12.7 million unique video
requests for digital BBC Wimbledon
coverage (UK)
5 million “Zero-TV Households” in the
US*
* Nielsen cross-platform report Q3 2012
9. 30s 40s 50s 60s 70s 1980s 1990s 2000s 2010s
BBC Broadcast
Wimbledon
1966 WC Final
broadcast in
colour
1975 Thrilla in
Manila live via
satellite
1996 Tyson v
Bruno first
PPV
2006 WC Final
broadcast in
HD
SKY Sports
launches
SKY 3D
SKY GO
1954 WC Final
broadcast live
1955 ITV
European Cup
1983 First live
match from
league
BT SPORT
2007 iPlayer
launches
2012 London
Olympics
Terrestrial
Satellite
SKY 4K trial
11. What did we set out to achieve?
Create a credible digital platform for our TV
channels
Offer additional, exclusive content via the
digital platforms
Drive broadband sales to households who do
not have/want pay-tv platform
12. Product feature Why? In scope (for launch) Out of scope (day two)
Simulcast of BT Sport
channels
Added benefit for subscribers,
designed to reduce churn
Full channel simulcast with 30-
second rewind functionality
Playmarking of key moments on
the timeline
VOD catch-up service
Added benefit for subscribers,
designed to reduce churn
Basic VOD of any programmes
BT Sport has catch-up rights for
Chapterisation / playmarking of
key moments on the timeline
EPG
Basic expectation of a sport
broadcaster’s digital offering
Basic channel listings, possible
search functionality
Backwards navigation to catch-
up, remote record
News
Basic expectation of a sport
broadcaster’s digital offering
Exclusives from in-house team.
Feeds from PA and possibly Lego
Ability to plug in feeds from
other content providers
Fixtures, results and
tables
Basic expectation of a sport
broadcaster’s digital offering
Re-skinned Opta widgets
Bespoke modules that link to
relevant match previews/reports
Social media
integration
Increases subscriber interaction,
promotes brand through
innovation
Use of off-the-shelf Mass
Relevance (or Never No)
widgets
Potential use of Mass Relevance
API rather than widgets for a
more customised experience
‘Timeline’ blog for
big BT Sport events
Part of second-screen
experience: offers an improved
experience for subscribers
Part of subscriber-only match
centre by Aqueduct. Lighter
version for non-subscribers
Custom-built solution
Live match statistics
Part of second-screen
experience: offers an improved
experience for subscribers
Part of match centre to be
provided by Aqueduct, using
Opta data
Custom solution with more
sophisticated integration of Opta
feeds
Extra live streams
Added benefit for subscribers,
designed to reduce churn
Full live matches and digital-
exclusive programming
Seamless integration with
channel simulcast
HygienefeaturesDifferentiators
14. 864,818 downloads of the mobile app
since launch (forecast 692k for Aug)
- 647,545 iOS
- 217,273 Android
Peak of 213k unique users on the apps
on Saturday 17th Aug for Liverpool v
Stoke
392k digital only subscribers
15. 2.06m unique visitors to the website in
Aug (Sky 3.9m monthly uniques 2012)
Peak of nearly 262k unique visitors to
website on Saturday 17th Aug
43k concurrent viewers for Fulham v
Arsenal
17. @INGLOURIOSBSTRD - BT sport app is fucking
garbage,stream is a good 1 1/2min behind
@digital_karma - @BTSport Erm, bit sexist that you
specifically have a 'Women in Sport' section on your app?!
Also, no #UFC content / news?! #BTSport
@rlangers - @BTSport your iPad app won’t load since the
update. Pile of shite
@barryleathem - Giving up on @btsport. Ipad app failed
completely a couple of weeks ago. Now the lag on the online
player is so bad it's unwatchable
@YorkshireTiger - @BTSport why is the app so rubbish?
Picture keeps showing 2mins ahead then flicks back?
@Justice_Ste - Why is there no bt sport app on xbox live.
Idiots.
18. @SkippyLaddd - Loving the @BTSport app
@scottgoldingay - Updated BT Sport on my phone & the app
icon's between 26% to 37% sharper & brighter. Made my day.
??
@emdotdee - So glad @BTSport app has been updated. Much
needed tweaks make for a better experience.
@GoodGuyBadMan - NOT impressed with shoddy stream
quality of @SkyFootball on #SkyGo. Streaming on the
@BTSport app on other hand is AWESOME! #btsport
@sean__haywood - @jj_harrington1 bt sport is the way
forward, you would have bummed the app!
@Joshay185
@BTSport app is amazing I can now poo and watch the rugby
without the door being open so I can see the tele
#TweetFromTheSeat #rugby #Poohah
20. 2013
• Pre-rolls and
advertising
• Performance
improvements
• iOS7
• KitKat
2014
• MotoGP
• FA Cup final
• End of season
• Season 2
starts!
• New platforms
2015
• Champions
League Rights
• Ashes Rights
2016
• Premier
League Rights
• Rio World Cup
25. Challenges
We’re now in an arms race with Sky –
innovation
Ability to react to new content rights
acquisitions and technology
Maintaining quality
Editor's Notes
Consumers now expect broadcasters to offer content on multiple devices and platforms
The method of creating live sports programmes hasn’t changed much since the 1960s
But the way we watch it
And the way we interact with it has
London 2012 and saw a huge increase in the amount of sport consumed over digital devices and a change in the expectation of viewers. We have also seen a small but important group growing, those households without a TV
How does BT Sport fit into this world
Only a couple of years ago the broadcast environment in the UK looked like this. Then Setanta went bust. BT Sport bought ESPN. We’ve seen publishers enter the market along with betting companies and smaller content producer who are also becoming distributers. Over the next few years we could see other companies enter the UK market. Global broadcasters, internet giants and possibly the clubs themselves. This has only been possible due to new digital platforms and digital rights. Many governing bodies and rights holders are trying to keep the digital rights as they sell the broadcast rights
BT Sport is the newest player in this arena but in less than year we’ve managed to come a very long way
These were our original aims
Some more detail of the launch scope
We are ahead of where we expected to be in terms of numbers
Viewing figures are where we would expect them to be
What do people think of the service
The negative
The positive
We now have a challenge of balancing short term goals with the long term vision
Things are going to move very quickly over the next few years. We are caught between changes in technology and new broadcast rights that BT Sport will be trying to obtain. The football season may have started but for us it’s now a countdown until the start of the next season. We need to have our plans in place by Christmas.
What new platforms? New iPhones announced this week. We get a lot of requests on social media for apps on PS4 and Xbox one. In fact more than for other mobile platforms like Windows phone or Blackberry. Other streaming technologies like Chromecast will start to get traction and we will need to respond.
Data visualisation is a buzz word in digital sport at the moment. You may have been unfortunate enough to come across the horrendous term Datatainment. However it is hugely popular and we have made an initial entry into the market with our Match Centre for premier league games but we will be moving this further with sports such as MotoGP.
Lots of interest in predictive and social gaming around sport, starting to takeover from fantasy league which has some flaws around keeping people involved. Another area we will look at probably for 2014/15 season.
Video is at the core of the product. Our offering is good in comparison to Sky but we will always look to improve this area.
