~JDA-Creative-Process-2016

JDA, INC. RETAIL READY DESIGN
CREATIVE & PRODUCTION PROCESS
2016
JDA, Inc. Retail Ready Design™
Brand Identity | Packaging | Point of Sale | Collateral | Interactive

JDA, INC. RETAIL READY DESIGN
CREATIVE & PRODUCTION PROCESS
2016

1
JDA Creative Process
proc·ess
NOUN
ˈprä-ˌses, ˈprō-, -səs
: a series of actions that produce something
or that lead to a particular result
“undefined goals jeopardize the
creative process”
SYNONYMS
procedure, operation, action,
activity, exercise, affair, business,
job, task, undertaking

2
The Creative Process Starts Here
JOB START TICKET
JDA’s online customized Job Tickets for each client, provide all of the necessary
information needed to write a Creative Brief. The project background, objectives,
target audience, priority of communication points, mandatory items, and special
considerations are crucial items to communicate.
JDA, Inc.JDA, Inc. Retail Ready DesigRetail Ready Designn™™

3
Guiding the Process
CREATIVE BRIEF
The Creative Brief is the roadmap for every job and should be consulted and tweaked
throughout duration of the project. The most important items are outlined in the brief,
such as objectives and design criteria, which keeps the project on target.

Does
Creative Meet
Objectives?
Does Copy
& Photos Meet
Objectives?
Internal
Creative
Review
Conference
Call
(if Needed)
Creative
Round to
Client
“X” Round
Creative
Creative
Brief
Job Ticket
Submitted
Proceed
to Production
Copy Writing
& Photography
Copy & Photos
to Client
Print/Mfg
Estimates
Does
Creative Meet
Objectives?4
Roadmap to Success
DESIGN

2nd
Draft
from Edits
Received
Proof
Reading
Send to
Legal
“X” Draft
from Edits
Received
1st
Draft
with Copy and
Photos
Has Draft
Been
Approved?
Has Draft
Been
Approved?
Final
Approval
Pre-Flight
24 Hrs ±
Color
Proofs
FTP to
Printer/Mfg
Printing
/Mfg
Delivery
5
PRODUCTION

6
TTrraacckking
tttttthhheeee NNittyy Griitttyy
Itttt tttaakakkeesses mmmoore ththanan a great
CrCrCreaeaatitivve BBririef to keepep aa
pprp oojojeccctt oonn ttrackck. Trackingng the
ddededeetatataailss hehelppss keep aa pprroject
ono sschchededule and mam kes
evevereryoy ne loookk good

7
Staying on Course—The Devil is in the Details
JOB TICKETS
Each job is assigned a job number and ticket to help organize files and communica-
tions. Using the Job Ticket helps track due dates, rounds, and drafts—to keep projects
on budget and on time. These details live with the Job Start Ticket and Creative Brief.

8
JDA.0000 My Digital File.ai
R1_A00/00/1400” x 00 x 00”CMYK + 1 SPOT
JDA.0000 My Digital File.ai R1_A00/00/1400” x 00 x 00”CMYK + 1 SPOT
JDA.0000
CMYK + 1 SPOT
My Digital File.ai
00” x 00 x 00” 00/00/14 R1_A
Colors
CMYK = 4-Color
Process
Spot = PMS Color
O/A Coat =
Overall Coating .
Job Number
Used to track all files
associated with a job.
Size
Finished
size.
Date
Round or Draft
Submission
Date
Round or Draft
R = Round of Creative.
D = Draft of
Production.
1 = Round or draft
Number
A = Version
Name
File or Project
Title
Tracking Creative Rounds & Production Drafts
JDA JOB-TAG DETAILS

9
Getting Your Edits Through
TRACKING CREATIVE ROUNDS & PRODUCTION DRAFT EDITS
Jobs are named and numbered specifically for tracking and retrieval
Start emails with the job number, if possible, so they can be found later
Job Number (CNY.XXXX)
Job Name (MX 422 Take One)
R# or D#
Note: The difference between R# and D# is big
(Creative Round vs. Production Draft)
USE ANNOTATED PDFS FOR EDITS
Provides a digital and printed paper trail of all edits
Creates one source for all changes to the jobs
Our PDFs are named like our emails so they can be sorted in our
email and server
Job # Job Name Edits R1
Job # Job Name Edits R2 etc.
Job # Job Name Edits D1
Job # Job Name Edits D2 etc.
Note: Avoid giving any edits in the body of an email or by voicemail unless you
are out of time or it can’t be explained in words
GENERAL GUIDELINES
Avoid sending changes after you have sent something into production—
hold edits until you receive the next draft
Build time into your schedule for proofing
Proof before project goes to legal
Build time in your schedule for pre-fights’, especially for large projects
Provide file names in an email when uploading to FTP

10
It’s All in the
Timing
Rushing through projects
breeds mistakes, take the
time to get it right

Weekly Traffic Report
JDA, Inc.
Jobs with production status: 15 - 450 and client CNY
CNY (Canon U.S.A., Inc.) CD AD AE DE PR Brief Comp 1 Comp 2 Photo Copy Draft 1
Bob's PRO Rebate Sign
CNY.9764
DJ JP PJ
Wireless Endcap Manufacturing
CNY.9766
DJ JP PJ
Canon Print Sample Stock Photos
CNY.9775
DJ JP PJ
CLI-251XL CMY 3 Pack
CNY.9836
DJ JP PJ
B&H Pro/Selphy Endcap
CNY.9843
DJ JP PJ
Wireless PictBridge Logo
CNY.9866
Product Sticker Billing 2H 2013 (JAPAN)
CNY.9867
DJ JP PJ
MG6XXX Product Sticker (JAPAN)
CNY.9869
DJ JP PJ
CNY.9870
DJ JP PJ
CNY.9871
DJ JP PJ
MX452 Riser Graphic BJ's
CNY.9886
DJ JP PJ
MX922 Riser Graphic Costco
CNY.9888
DJ JP PJ
MX722 Riser Graphic BJ's
CNY.9890
DJ JP PJ
11
Allow Time for a Successful Outcome
PROJECT BENCHMARKS & SCHEDULING
Creative/Design: 3-5 rounds
Allow 2-5 Days for Creative/Design
(More if project is complicated, or a new launch)
Production Drafts: 3-7 rounds
Allow 2-3 days to turn around copy
Production of one draft is usually 24 hours
Client turn around for revisions 1-3 days
Proofing 2-3 days
Pre-flight 24 hours (more for complicated jobs)
Allow for 1-3 weeks for proofs, printing and delivery
(depending upon the project)

JOB NUMBER
PREFLIGHT CHECKLIST FORM
JOB NAME
FILE REVIEW
DATE
DUE DATE
SIGN OFF
Spell Check has been run, and all err
Document / Die dimensions are corre
No lines or anchored rules thinner tha
There are no extra fonts used in docu
The pasteboards surrounding the doc
IMAGE REVIEW (PHOTOSHOP)
TIFF images don’t have LZW compres
All art is in one of the following forma
Bitmaps for process color separation
All High-Res images checked at Actu
All the channels checked in images w
FILE IMAGE REVIEW (DOCUMENT)
Bitmaps have not been scaled too larg
All High Resolution files loaded, and l
Bitmaps have not rotated or skewed i
COLOR REVIEW
Process Separation is checked for all
There are no RGB colors in Illustrator
PMS, Spot and Dieline colors have be
All unused colors have been deleted
Check separations, especially if it’s ov
FINAL FILE REVIEW
All printer and screen fonts required t
Final, marked up, lasers prints with p
Latest Version of document download
Document Info file is included
Make sure all names are signed to th
No EPS files have JPEG compression
All copy blocks and picture blocks hav
Erase ALL guides from document/file
Minimum 1/8” (.125”) on all bleeds
Overprinting has been checked for all
FILE SPECS
Dave Jensen Date
Art Director Date
Designer Date
Pre-Flight Date
Buddy-Check Pre-Flight Date
PRE-FLIGHT BY
ACCOUNT MGR.
ART DIRECTOR
DESIGNER
PSDs with transparent backgrounds h
Make sure no necessary art is on a no
Check OVERPRINT PREVIEW in Illustr
COLORS:
VENDOR:
MISC:
FINISHED SIZE:
4000 Cover Street, Suite 110, Long Beach, California 90808
tel: 562.420.3000 fax: 562.429.3000
www.jdainc.com
12
Checking Our Work
PRE-FLIGHT
JDA requests 24 hours after the approval of a job to do a thorough pre-flight of a
project. The pre-flight covers all of the necessary items that need to be checked before
going to press. This helps troubleshoot any problems before proofs are created.

13
One Last Look
PRINTERS’ PROOFS & PRESS CHECKS
Printer’s proofs provide the client and JDA one last look before the project goes on
press. One last proof read by the client and a thorough review by JDA of separations,
colors, coatings, fit and more. Once approved or corrected, JDA will perform a press-
check to achieve the best result.

14
Project Completed—It’s History
JOB DIARIES
Comprehensive Job Diaries are kept throughout the life of the project. This helps
us track the day-to-day details of a project and in the long run helps us improve our
process.

JDA, INC.
4000 COVER STREET, SUITE 110
LONG BEACH, CA 90808
562.420.3000 TEL
562.429.3000 FAX
WWW.JDAINC.COM
Brand Identity | Packaging | Point of Sale | Collateral | Interactive

~JDA-Creative-Process-2016

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