1. Patrick Foose
WRITING PORTFOLIO
Keyword-driven web story
Software client case study
Marketing e-mail blast
Blog post
Software video script
TV news “Today at 5…” scripts
More available upon request

2. KEYWORD-DRIVEN WEB STORY
7-Eleven, Flirtey reach customer experience
milestone with first-ever fully autonomous drone
delivery
Patrick Foose | Loyalty360
The future of customer experience came to the back yard of a family in Reno,
Nevada on July 22, and it brought doughnuts. The 7-Eleven convenience store
chain and the unmanned aerial vehicle startup Flirtey teamed up for the first fully
autonomous drone delivery to a U.S. customer’s home. On-demand drone
delivery is expected to become an important option to bolster businesses’
customer engagement and loyalty programs in the future.
The 7-Eleven/Flirtey flight advanced research toward integrating drones into the
National Airspace System, said Chris Walach, Director of Operations for the
Nevada Institute for Autonomous Systems (NIAS), which also was a partner in
the experiment.
“This delivery required special flight planning, risk analysis, and detailed flight
procedures ensuring residential safety and privacy were equally integrated,”
Walach said.
In Reno, two deliveries of 7-Eleven hot and cold food items were successfully
completed. The items were placed in a Flirtey container and flown
autonomously using the Global Positioning System (GPS) to customers’ homes.
The drone hovered over the back yard and lowered the first package to the
customer within minutes of it being ordered.
The cargo included Slurpee® drinks, a chicken sandwich, doughnuts, hot
coffee, and candy. Flirtey and 7-Eleven both expect deliveries of “everyday
essentials” like batteries and sunscreen will be common in the future.
“My wife and I both work and have three small children ages 7, 6, and 1, so the
convenience of having access to instant, 24/7 drone delivery is priceless,” said
Reno resident Michael, who received the Flirtey delivery. “It’s amazing that a
flying robot just delivered us food and drinks in a matter of minutes.”
The flight, which happened on the 89th anniversary of 7-Eleven’s founding, also
placed Flirtey closer to its vision of refining the delivery process for
humanitarian, online retail and food delivery organizations.
“We’re absolutely thrilled to have 7-Eleven, the largest convenience chain in the

3. world, embracing new technologies and working with us at Flirtey to make drone
delivery a reality for customers all over the world,” Flirtey CEO Matt Sweeny
said. “This is just the first step in our collaboration with 7-Eleven. Flirtey’s
historic drone deliveries to date have been stepping stones to store-to-home
drone delivery, and today is a giant leap toward a not-too-distant future where
we are delivering you convenience on demand.”
Flirtey and 7-Eleven plan to expand drone delivery tests, said Jesus H.
Delgado-Jenkins, 7-Eleven EVP and Chief Merchandising Officer.
“Drone delivery is the ultimate convenience for our customers and these efforts
create enormous opportunities to redefine convenience,” Delgado-Jenkins said.
“This delivery marks the first time a retailer has worked with a drone delivery
company to transport immediate consumables from store to home. In the future,
we plan to make the entire assortment in our stores available for delivery to
customers in minutes. Our customers have demanding schedules, are on-the-
go 24/7 and turn to us to help navigate the challenges of their daily lives. We
look forward to working with Flirtey to deliver to our customers exactly what they
need, whenever and wherever they need it.”
Nevada Gov. Brian Sandoval praised the experiment.
“I congratulate Nevada-based company Flirtey on making history yet again –
this time by collaborating with the world’s largest convenience retailer to
complete the first store-to-home drone delivery in Reno, Nev.,” Sandoval said.
“Through our FAA Test Site designation, Flirtey has cemented Nevada’s
position as the leader in the commercial Unmanned Aerial Vehicles (UAV)
industry and I look forward to seeing them continue to grow and bring jobs to
our region.”
Based in Irving, Texas, 7-Eleven operates, franchises, and licenses nearly
60,000 stores in 17 countries.
Flirtey is an independent drone delivery service that is working with NASA, the
University of Nevada-Reno, the New Jersey Test Site and Virginia Tech to
create the technology and logistics systems for a mass-market drone delivery
network. It is the first company to successfully complete a ship-to-shore delivery
in collaboration with Johns Hopkins University School of Medicine.

4. CASE STUDY
Freeance Success Story: Omaha
Patrick Foose
TDC Group
OMAHA, Neb. _ Results were quick and clear when Omaha’s Code
Enforcement Division put Freeance Mobile for Cityworks in their inspectors’
pockets.
The five-person team answers about 12,000 weed, litter and other nuisance
complaints every year.
Before Omaha began using Freeance Mobile on iPhones last fall, inspectors
might check a property one day, file the paper forms in the office the next, and a
clerk would send a correction letter to the homeowner on the third day.
Sometimes reports got lost in the shuffle of paper.
“Now, we have a pretty much 24-hour turnaround on it,” said Philip Dush, GIS
Tech II in the Omaha Department of Parks and Recreation Code Enforcement
Division.
“I’ve dealt with this for about two years, and this has been a pretty big success,”
he said.
Automating the inspection report process coincided with the retirements of two
clerks and the promotion of one inspector out of the Code Enforcement Division.
Dush said Freeance Mobile has helped the division process the same amount
of work with one fewer inspector and the equivalent of two fulltime clerks, instead
of the former four.
“From that standpoint, we’ve gotten a huge return on investment,” he said.
And Freeance Mobile was easy to learn for the inspectors. Some of them did
not own smart devices or home computers, but Dush said all were using the
software in two days or less.
“(The inspector has) just kind of recognized the fact that this is actually helping
him out,” Dush said.
“It is improving his turnaround time… You’re standing right there as you’re
putting in all your comments, so overall it is just less prone to error.’’
Omaha’s inspectors also can use their smartphones for email and accessing
other business-related applications.
Dush said the Freeance Mobile’s question-and-answer format allows inspectors
to record information about a nuisance complaint with just a few clicks on the
screen. That same feature tells the clerk what kind of letter to the homeowner
should be generated.
“They can make notes as to the exact locations of the nuisance -- front yard,
side yard, right of way -- the top five or ten choices. If none of the others apply,
then you can type,” Dush said.
Freeance Mobile’s editable work orders lets the Code Enforcement Division
create accurate reports of complaints received and investigated, corrections
made by property owners and work done by the city that is billed to the
homeowner. Before and after photos can be attached to each work order.

5. “The city used to estimate that it was responsible for 75 to 80 percent of the
remedial work,” Dush said. “It turns out about 60 percent of everything is done by
owner. And we wound up doing about 40 percent of the complaints.”
“We don’t collect (payment) on a lot of the work that we do. But (Freeance
Mobile) is a good management tool for that.”
Dush said equipping Code Enforcement with Freeance Mobile has allowed the
division to make better use of Cityworks’ management tools.
“Cityworks has become more of what it has been intended to do,” he said. “You
get a quicker turnaround time on everything.
“With Freeance, everybody is kind of responsible for their own piece of the pie.
Whereas before, when we were paper-based, you’re just passing paper. Now
you can own your own workflow.”
What Omaha uses
Hardware:
Omaha’s inspectors’ phones: iPhone 4 and iPhone 4s issued by the City
Protective case: Otter Box
Software:
Asset Management: Azteca Cityworks Server 2013
Mobile Work Flow: Freeance Mobile for Cityworks
Locating lost phones: “Find My iPhone” app
Device information security: Mobile Device Group Police from Google. It can
wipe a lost or stolen device of all information
How Omaha uses Cityworks
In 2005, the Douglas County Engineers’ Office implemented Cityworks. A year
later, the City of Omaha implemented the program for the street and sewer
divisions of their public works department. The City of Omaha/Douglas County
have been using Cityworks for asset management and labor equipment cost
tracking since then. In 2013 Omaha/Douglas County implemented Freeance
Mobile for Cityworks allowing them to take their Cityworks records onto the field
on iPhone, iPad and Android devices.
What Can Freeance Mobile for Cityworks do for you
Freeance Mobile for Cityworks allows live access to work orders, service
requests and inspections directly from the Cityworks server. All Cityworks
configurations, such as work order templates, storerooms, labor rates, equipment
lists are all accessed automatically by Freeance Mobile with no additional
configuration. Freeance Mobile for Cityworks allows for system administrators to
simplify workflow out the field customizing Cityworks forms specifically for each
user group. At the same time Freeance Mobile for Cityworks allows complete
Cityworks workflow, such as tasks, equipment, labor and material (ELM),
storeroom inventories and inspections.

6. VIDEO SCRIPT
Durham
IN DURHAM, NORTH CAROLINA
FREEANCE MOBILE FOR CITYWORKS
REDUCES THE WATER DEPARTMENT’S
COSTS.
|/AND GIVES ITS WORKERS
MORE CONTROL IN THE FIELD.
FIRST, SUPERINTENDENT ANDY BRODGEN
TELLS US HOW FREEANCE MOBILE
SAVES THE CITY MONEY.
(audio clip)
FREEANCE MOBILE
ALSO HELPS DURHAM CONTROL
ITS LABOR COSTS.
(audio clip)
AND BROGDEN SAID
FREEANCE MOBILE ALLOWS
CREWS IN THE FIELD
GREATER INDEPENDENCE
(audio clip)

7. WHIO “TODAY AT 5…” VIDEO SCRIPT
“Swarming with flies...”
A FIVE MONTH OLD ALONE –
SWARMING WITH FLIES.
THE HOUSE SO FILTHY
POLICE DIDN’T WANT TO GO IN
THEN – PLANES WITH NO PILOTS.
HOW DAYTON IS BECOMING A HUB
FOR THE FASTEST-GROWING
SECTOR IN AEROSPACE.
AND – SCHOOL OFFICIALS SAID
A BOY MISSED TOO MANY DAYS
TO GRADUATE.
I’M CHERYL MCHENRY
WHAT MADE THEM CHANGE THEIR MINDS.
THAT’S TODAY AT 5.
WHIO “TODAY AT 5…” VIDEO SCRIPT
“Thunder, lightning and parachutes…”
A FAMILY COWERING AS THEIR HOUSE
IS RIDDLED WITH BULLETS.
A MOTHER TELLS HER TERRIFYING STORY.
THEN – WAS THIS DONE BY A TORNADO?
DRAMATIC HOME VIDEO OF THE STORM
AND WHAT IT LEFT BEHIND.
AND – THUNDER, LIGHTNING AND PARACHUTES?
I’M JON PAUL, HOW TWO MEN’S STUNT ATTEMPT
LANDED THEM IN HOT WATER.
THAT AND MORE WHEN YOU GET HOME
TODAY ON NEWSCENTER 7.

8. MARKETING EMAIL

9. BLOG POST
Video scripts delivered in 30 minutes or less
We had an exercise in social media marketing class the other day to plan a short
video to promote Sinclair’s new social media marketing program
Our team wrote a complete script in less than 30 minutes.
This column is to help you do that, too.
First a little background.
I’ve worked on a newspaper copy desk for years. We are the last eyes on a story
and decide where it should go on a page. We also write headlines to attract
reader attention, using only a limited number of characters. One copy editor will
crank out dozens of headlines a night.
#thatsoundsfamiliar.
I’ve also done marketing videos for the Web and those “Today at 5…” spots you
see for TV news. Just like with the headlines, the goal is not to create “art,” but to
grab audience interest and get the content out quickly.
Here are a few things I’ve learned about video scripts:
 Writing in short, declarative sentences makes your copy easy to read (and
write).
 If you are working with a subject in front of the camera, have them speak
their lines over and over until it sounds natural to you. That will add
credibility to your piece.
 If the problem is your words, change the script to make it easier to read.
 Finally, a good technique is to make a list of key points you’d like to make,
and then reduce that list to only the most important ideas. That keeps your
video from running too long.
Here’s our key-points list for the Sinclair social media marketing video:
 Digital marketing is big and it will continue to grow.
 There are many jobs in the field, serving a wide variety of clients.
 Professors have real-world experience.
 It is the most efficient means to reach customers in a world dominated by
mobile technology
 Sinclair offers hands-on learning
 Many employers will hire workers with a two-year degree
 Graduates will be Google AdWords-certified, which many employers
require
 Make a living doing what you like to do anyway, on Twitter, Facebook and
other platforms
 Sinclair is cheap!

10. Here is our script.
NARRATOR: DIANA JOHNSON’S ROAD TO AN EXCITING CAREER IN
SOCIAL MEDIA MARKETING STARTED AT SINCLAIR COMMUNITY
COLLEGE.
DIANA JOHNSON: “SINCLAIR’S SOCIAL MEDIA MARKETING PROGRAM
GAVE ME ALL THE TOOLS I NEEDED FOR A JOB I REALLY LOVE.
“I USE TWITTER, FACEBOOK AND YOUTUBE TO HELP MY CLIENTS
CONNECT WITH THEIR CUSTOMERS.
“THE TRAINING WAS HANDS-ON -- WITH PROFESSORS WHO ACTUALLY
WORK IN THE FIELD. AND I FINISHED THE DEGREE IN JUST TWO YEARS -
- WITH NO STUDENT LOAN DEBT.”
NARRATOR: DIGITAL MARKETING IS BIG – AND IT WILL ONLY CONTINUE
TO GROW.
FIND OUT IF SINCLAIR’S SOCIAL MEDIA MARKETING PROGRAM IS RIGHT
FOR YOU. CALL OR VISIT OUR WEBSITE – OR BETTER YET, FIND US ON
SOCIAL MEDIA.
Keep your sentences simple and ideas focused, and you, too, can deliver social
media video scripts like the pizza people used to say – “hot, fresh and in 30
minutes or less.”

11. FEATURE STORY
‘Every good theater has a ghost’
By Patrick Foose
Staff Writer
FINDAY — Everyone still says hello to Harry.
He was the do-it-all guy at the Fort Findlay Playhouse, where he acted,
directed and even built the sets.
Since his heart attack, he mostly stays around the third-floor loft or at the top of
the stairs, turning lights on or moving small objects. Sometimes he can be heard
sawing wood; and he always raises a stink if he doesn’t like a musical.
None of the current troupe has ever met Harry. He died long before any of
them joined.
He is the Fort Findlay Playhouse’s resident ghost — or one of them, anyway.
After years of seeing and hearing things they could not explain, the guild
decided to call paranormal investigator Nick Reiter and nationally syndicated
radio psychic/intuitive Kim Zapf to see if they aren’t the only ones using the 100-
plus-year-old former church.
Reiter, a solar energy researcher by trade, used various devices to scan the
building for anomalies in background magnetic fields, high-frequency microwave
radiation, electrostatic fields and for sounds beyond the range of human hearing
— factors often associated with paranormal activity.
Zapf brought no gadgets. She just walked quietly from room to room.
Listening.
What she heard were the voices of people from every generation that used the
building.
She heard from a church caretaker named Jacob, who complained that the
theater had boarded over the stained glass windows.
Zapf also heard a woman who tried for years to establish Sunday school
classes for children, and how happy she was when they finally started.
"They’re not mad or angry. You don’t have any anger here." she said of the
theater’s spirits. "They may just trick you guys and make noises, but I don feel
any anger here.
"This is a great place. People come here to see what you do. There’s going to
be a lot of love that resonates."
At a post-inspection chat with guild members, she said the strongest presence
is a theater-era spirit she called "Henry," who told her he worked hard there, but
doesn’t have to work any more.
"He’s upset that you keep taking his stuff out of here," Zapf told the theater
members, who took pains to not tip her off about the building’s suspected
supernaturals.
"That makes an awful lot of sense," said theater trustee Marty Williams. "There
was an old theater person here who was one of the mainstays who did all the
work, and his name was Harry."

12. Theater lore has it that strange things started to happen after Harry died in the
1980s.
"The last thing he worked on before he died was an electrical sign that comes
down during a number in "Gypsie." He took a lot of pride in it," theater member
Patrick Davis said.
"It was put up in the attic rafters for storage. But soon after he died, it started
falling out of the rafters onto the attic floor without any way that that could
happen, given the size and weight of the sign."
Zapf said Harry didn’t mention the sign, but she surprised the guild members
when she said he wanted to what happened to his old saw.
"It’s gone, Harry. We got rid of it," Davis said in a loud voice directed at the
rafters.
She said Harry also is looking for his carefully organized collection of nails.
"They’re gone, too, Harry. We don’t use nails any more. It’s all screws" Davis
said, again addressing the man who wasn’t there.
Before the chat, Davis, Williams and member Andrea Adams-Miller said they
never told each other that they talk to Harry every time they got to the third-floor
loft.
"I say, ‘Harry, it’s just me, Patrick. I have to get something," Davis said.
Investigator Reiter said he old buildings like the theater are prime ghost hunting
grounds because antiquated electrical wiring generates electromagnetic noise,
which seems to be one of the things that gives spirits the energy to manifest
themselves.
And he said the theater members themselves might be a source of even more
energy for paranormal phenomena.
"The presence of lots and lots of really keyed up people. . . is a real prime
source," Reiter said. "The purest form of energy that you can pump a ghost up
with is the living. "
"Most ghosts really are like dehydrated Tang. Gotta add water. In this case,
water is the energy of life and belief."
The members say they think Harry manifests himself with the scent of a dead
rat if he doesn’t like a musical they are performing.
"Every good theater has a ghost," Williams said.
"If Harry’s happy to be here, we’re happy to have him. He’s a reassuring
presence."

13. FEATURE STORY
‘God has brought me a long way’
By Patrick Foose
Staff Writer
Tierra Kindred dropped another candy wrapper into her garbage bag.
The Trotwood 16-year-old and some of her friends from the Omega Baptist
Church were picking up trash in the Desoto Bass public housing project and
offering the residents prayer and a ride to church.
But for Kindred, this was not just another one of her youth group’s weekly
service outings.
It was a homecoming.
“I used to live over there,” she said. “That was my back door.”
Her parents, Tonya and Eric Kindred, worked hard and eventually were able to
afford their own home. But 13 years ago, she was one of the scores of children
who call the acres of long brick buildings in Desoto Bass home.
“God has brought me a long way,” she said.
“When people do better in life, they forget about this, but this is what you
should come back to.”
The Omega youth group has been mixing environmentalism and evangelism
for the past two years. They have been doing weekly cleanups at schoolyards
and housing projects for the past five months.
Omega youth specialist Marlon Shackelford said it’s sometimes hard getting
teens to roll up their sleeves and volunteer. “A lot of times, they don’t think there
is a need.”
“We teach them that you have to help somebody else, not because you want
something back from them, but to pay it forward.
“After they start doing it and seeing the smiles, the heart starts pumping and
the tears swell,” he said.
The teens spend most of their time picking up trash. Some of the group will
knock on doors looking for those they can invite to church.
“A lot of these kids live in negative situations, and we want to show them that
somebody really cares for them,” said 18-year-old Lakisha Ancrum, a member of
the Omega group.
The Sunday morning Omega teen church is separate from the adult service.
Discussion topics will sometimes focus on sexuality and sexually transmitted
diseases, drugs and coping with peer pressure.
“We’ve had some kids who were at their end, and God allowed us to come into
their lives and turned their lives around. We want to be a strong army for God
rather than a strong army for the world,” Ancrum said.
Harriet Davis, 52, a longtime resident of Desoto Bass, said she appreciates the
positive examples the Omega teenagers provide.
“You don’t find many young people like that,” she said.

14. Monteen Taylor, 13, a student of the Van Cleve at McGuffey School for the Arts,
said her group wants to be an example to residents of Desoto Bass and other
neighborhoods of what can be accomplished with a little effort.
“These are not just projects,” Taylor said. “These are places where people live.
This is what their children see when they come home from school. You don’t
have to live in the nicest house or have the nicest car. … ”
Then an orange Monarch butterfly flitted by, and Monteen paused to watch it.
“We just want to let people know what they really have and know that it is
good.”
“It is beautiful, really.”
.

15. MARKETING CLASS CASE STUDY
Hillside Veterinary Clinic
The situations in this fictional case study related to issues covered in class.
Patrick Foose
Marketing 2101
Based on the marketing plan, what do we know about the consumer
behavior of the target market?
The target market is made up of two kinds of customers: Those who live in
Wellington and nearby who are not currently customers of HVC, and those who
are customers.
We know that existing customers are happy with the clinic. Subtract the ones
who leave the area, and Hillside has a 95 percent year-to-year retention rate.
About the behavior of people in the target market, we know that more people
are being attracted to the area and that many people are spending money to buy
homes and put down roots. The growth trend is expected to continue for at least
five years. The “staff” “believes” that many of the new, non-pet-owning,
homeowners will add a pet in the first year. I “believe” a lot of things that might
not necessarily be true.
We know that pet ownership rates and the types of pets owned are
comparable to national figures. We also know that people who live outside
Wellington tend to be more sensitive to prices than those who live in town.
From Hillside’s own poll of its current customers, we know:
- -Nearly every one considers their pet a family member (a good thing for a
business built on compassionate care)
-- They like the clinic’s competent staff, convenient location and current
operating hours
-- Nearly all the customers are active on the internet, so HVC could
communicate with them using a website. HVC doesn’t have a website.
--There is some demand for boarding services and evening hours
--Few are willing to travel far for veterinary services, or switch clinics if HVC
moves to a new building “in the general area”
--Almost 70 percent buy their pets’ food at the more expensive specialty
stores, as opposed to grocery stores or Wal-Mart. A willingness to spend extra
on their pets could be inferred
What additional information do you think would be helpful before
developing a marketing strategy for Hillside?
-Do new homeowners, as a rule, really buy a pet in the first year?

16. -Does the median household income in Wellington leave much for
discretionary spending after the family purchases a median house?
-Are home prices also increasing so much that those who are able to buy a
house in the future will be too tapped-out to buy a pet or pay for boutique-style
veterinary services?
-How willing are people in the target market to spend money on “preventative”
services such as teeth cleaning?
-Is there an opportunity for HVC apply its compassionate veterinary care
model in a new location in a nearby community?
Would it be easy or hard for HVC to expand its focus to serve customers
who are not final consumers?
I think it would be difficult because HVC is built around personalized service.
Its customers are willing to pay extra for that.
The clinic has a single vet and a limited number of assistants. But it would
have to scale up its operation to serve the needs of the higher-volume
customers. In doing that, it would possibly lose its focus on what has made it
successful so far, personalized, compassionate care – its raison d'être, as we
used to say on La Rive Gauche
And then there are the new clients.
Institutional, private and governmental customers have to answer to their
owners, elected overseers, and to taxpayers. HVC charges more than its
competitors. The government and non-profit managers are going to want to know
why the cheapest provider of veterinary services wasn’t chosen. The institutional
customers aren’t even going to consider cutting into their bottom line just to get
greeted by name at the vet’s office.
An alternate scenario: HVC charges one price for private clients and a lower
price for the institutional customers. But the private clients might feel they are
subsidizing the corporates and institutionals by paying the higher price for
service. That would be bad for business.
Yet another alternative would be for HVC redefine its business model.
It could cut prices, expand the workforce, abandon the focus on compassion,
tell the existing loyal customers that the menu has changed, and actively pursue
the high-volume customers.
That would be the very definition of something that is hard to do.