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Lofty Pitch Deck
- 2. In the United States alone, 21 million college students are attending American universities. 10 million of these students look for a new roommate every year There is currently no easy way for college students to find compatible roommates The Problem (These numbers are cited by U. S. Census Bureau andNCES)
- 4. Text or call closefriends Limited information It is hard to rely on word of mouth to get information. Post on Facebook Limited visibility Your post will only be seen for a few hours before newer content takes its place. Not a centralized platform for finding roommates. University Randomization Limited trust Students get randomized with complete strangers with different schedules, interests, and upbringings, which causes roommate conflicts. Current Roommate Search Process 1 secago 2 secago 4 hrs ago Is anyone looking for a roommate?
- 5. Meet the cure… • An app created that matches students with potential roommates at their university • Craigslist and Facebook are no longer needed to find a college roommate (We are disrupting the market) • Uses an algorithm similar to Match.com. You create an account, answer a set of questions, and get matched with hundreds of potential roommates in our Discovery Feed • Giving college students the power to easily find a roommate from the palm of their hands. Simple, easy, and groundbreaking
- 6. Product
- 7. Step 1 Select which school you will be attending Select your school
- 8. Step 2 Select your housing Students select what type of housing they plan on living in *”Other” means off-campus housing such as apartment or house
- 9. Step 3 Answer a set of 10 questions Students select what type of housing they plan on living in
- 10. Step 4 Browse through potential roommates • Once inside the app, your list of potential roommates will be displayed in the Discovery Feed • These results are generated algorithmically by our API. Similar to Match.com
- 14. Business Model
- 15. • Sponsored Ad sales to big time college brands such as Uber, Lyft, Spotify, SallieMae, Red Bull, Postmates, Apartments.com, Netflix • Lofty, just like Snapchat, will smartly camouflage the sponsored content / advertisements to it’s usual interface to make it look less intruding • Sponsored content will be shown in the form of user profiles • This is a perfect way for these brands to get seen by millions of college students on our app Profile Ads start at $2 for ever 1,000 users we have using our app. (Daily rate) EX: If we have 500k users, we would charge a company $1000 for one day Revenue Stream #1 Sponsored Profiles Brands with a massive college market:
- 17. • 2 native ad placements in our most visited screens (Messages screen and Requests screen) • Average CPM rate for native ads is $10.00, giving us a total CPM rate of $20.00 per 1,000 views • Average Revenue Per User Engagement: 2 cents • Our ads are natively placed just like how Facebook, Pandora, Reddit, and Yahoo places their native ads Revenue Stream #2 Native Ad Placement $10 ÷ 1000 𝑖𝑚𝑝𝑟𝑒𝑠𝑠𝑖𝑜𝑛𝑠 × = 𝟐 𝒄𝒆𝒏𝒕𝒔 𝒑𝒆𝒓 𝒖𝒔𝒆𝒓 𝒆𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕 2 (𝑎𝑑 𝑢𝑛𝑖𝑡𝑠) Source: www.mobyaffiliates.com Native Ad in Messages screen
- 18. Lofty Plus ($3.99) • 3% conversion from free to paid users • Lofty Plus features the following... 1. No ads. 2. Your profile gets boosted to the top of the Discovery feed so you get more views, resulting in more roommate requests. Revenue Stream #3 Paid Users
- 19. The numbers? If Lofty is able to capture just 10% of the total student market: x 10% = Revenue Scale and Scope 21 million students Users 2.1 million Yearly Revenue $5.6 million Valuation 2022: $30 million
- 20. Market & Growth
- 22. Market Growth 13.9% more students will be enrolled in colleges and universities by 2022 5.2m Because of this, more students will be living with roommates every year. 19 rapid increase of students enrolled in colleges and universities since Fall 2017
- 23. Exit Strategy
- 24. Exit Strategy • #1 apartment listing website • Can buyout our technology and integrate for students looking for apartments The leading real estate marketplace • Has shown major interest to improve roommate matching technology for students • Has a premature web-based roommate matching widget called Roomsync • Has acquired 14 different matching services • Also acquires technology specifically geared towards college students • Owns Match.com + Tinder Lofty will have multiple exit opportunities that will result in a high ROI Zillow Apartments.com University Partnership/Licensing Facebook IAC University outright buyout
- 25. Aaron Chapman Co-Founder University of Washington Patrick Enewally Co-Founder University of Washington Clifford Chapman III Business Advisor/Investor Relations VC Accelerator Our Team Peter Kellner Technical Advisor Software Architect