Alpaca industry analysis in Perù. l

1. Creating a new
reliable luxury supplier in
the Peruvian Alpaca sector !
By Swiss Corpoarte Advisors SAC
February 2014

2. Executive Summary
1. Alpaca Sector in Perù: Perù produced 92% of the World Alpaca fiber output in 2012. All
150’000 breeders are artisanal workers and two Groups of Alpaca yarns concentrated 75% of the
manufacturing sector. In consequence, Perù has suffered from disrupted production and
manufacturing bottle-necks. Emergence of new players will boost the development of the sector and
create a new dynamism within the yarn & textile manufacturing industry …
2. The Company: It is a Peruvian family company which purchases, conditions raw materials,
manufactures semi and finished products and commercialises Alpaca clothes via external retailers.
Fortunately, the Company is a rare fully integrated manufacturer, from purchase of raw fibers to
finished textile products and has significant manufacturing capacities in the central region of Perù…
3. Market opportunity: World personal luxury goods industry, in particular menswear enjoyed
strong growth and this trend is expected to continue up to 2020. Italy, France and USA accounts
71% of the world luxury brands. Italy is the leader in manufacturing luxury menswear and supplies
the major Groups and brands. Alpaca fiber is perceived as an innovative material for luxury
menswear. Only few Italian players are sourcing Alpaca fiber directly from the Peruvian breeders.
But not all…
4. Company development project: The Company is one of the very few Alpaca manufacturers
who is fully integrated and ideally located to reorganize production sector and increase
manufacturing capacities. With enhancement of Alpaca quality, it shall become the new Alpaca
supplier and once can represent the “Supplier of Choice” of all major luxury brands. This
development project request a financing of USD 1’000’000, for interested partners of the luxury
industry, in order to benefit of a reliable high quality Alpaca yarns, fabrics & textile “Supplier of
Choice”. In this regards, partnerships, Joint-Ventures and strategic alliances are welcome…
February 2014

3. 1. World Alpaca production
1.1 World production of Alpaca
The world production of Alpaca fiber was 5’300 tons in 2012. Perù is the leading Alpaca fiber
producer. It represents 92% of the world output. Since 2006, Peruvian exports of Alpaca increased
by 39% or 6% yearly !
3 000 000
3 200 000
3 400 000
3 600 000
3 800 000
4 000 000
4 200 000
4 400 000
4 600 000
4 800 000
5 000 000
2006 2007 2008 2009 2010 2011 2012
PERÙ – Alpaca EXPORTS 2006 to 2012
Rest of the WORLD
8%
PERÙ
92%
February 2014
Source: SCA/Customs Perù
Source: SCA/Minagri

4. 1. Peruvian Alpaca sector
1.1 Alpaca supply-chain & market size
Peruvian Alpaca sector is structured in two major parts: The family breeders (Production of raw
fiber) and the specialized yarns mills (Manufacturers I) which both represent an equivalent of 97%
of all Peruvian Alpaca products exported in 2012 (excl. by-products). The manufacturing sector is
under-developed.
48 mio Market size195 mio 350 mio 455 mio
Huacaya
Alpaca
February 2014
Source: SCA

5. 1. Peruvian Alpaca sector
1.2 Alpaca production
Over 150’000 families produced 4’900 tonnes of fiber in 2012. These families are selling raw Alpaca
fiber (called “mix”) at USD 10 per kilo to producers associations or independent traders. With 50
animals, breeders earn < USD 120 monthly. Raw fiber represents a market size of USD 48,5 million.
For conditioning purpose, Alpaca raw fiber is cleaned, washed and classified. It is classified in 6
levels of quality, the best Royal Baby Alpaca worth USD 30 per kilo and the Baby Alpaca USD 25.
Depending on the regions or races, 1 kilo of mix Alpaca fiber produces 2% to 5% of Royal and 15%
to 25% of Baby Alpaca. Lowest quality level is sold at USD 1,5 per kilo, dedicated to by-products.
Conditioned fiber represents a market size of USD 136 mio. Peru exports 91% of Alpaca fiber.
1.3 Alpaca manufacture I & II
There are 7 specialized mills of Alpaca yarns in Perù. The two majors mills are concentrating 75%
of the sector. Both are located in Arequipa. The other mills are located in Lima, the capital and only
one in Huancayo. Price of 100% top Royal Alpaca yarns reaches up to USD 100. Yarns market size
represents USD 195 million. Peru exports only 6% of Alpaca yarns.
The specialized mills are selling yarns to many local Alpaca fabrics and textile manufacturers.
These textile manufacturers are selling finished clothes to the national market. Only 3 mills are fully
integrated and can commercialize finished textile products to national and international markets.
Finished Alpaca textile products represents a market size of USD 350 million. Peru only exports 1%
of Alpaca fabrics and 1% of Alpaca textiles. It has only 2 recognized brands, Kuna (Inka Group) and
Sol Alpaca (Grupo Mitchell), but they are not relevant in Peruvian exports (0%) and luxury industry.
February 2014

6. 1. Peruvian Alpaca sector
1.4 Production opportunity statement
Unfortunately, the Peruvian Alpaca sector remain underdeveloped, ineffective in production, over
concentrated in manufacturing and suffers from a lack of competition to revitalize the internal market
and the Peruvian exports.
■ Lack of investments in industrial production infrastructures for breeders to increase capacity
and to enhance quality of raw fiber of Alpaca.
■ Ineffective and costly organisation system of raw fiber collection between family breeders
and major specialized Alpaca mills, where prices increase sharply without providing any
added-value to the product.
■ Lack of competition and bottle-necks for specialized Alpaca mills to support substential
R&D activities and offer constant innovative high quality yarns in large volume to the national
customers and to international luxury brands,
■ Very limited manufacturing capacity of Alpaca fabrics & textiles to provide serious supply
alternatives and offer significant Alpaca product diversification to national and international
customers.
The is an opportunity for a new strong manufacturer of yarns,
fabrics and textile products within the Peruvian Alpaca sector
February 2014

7. 2. Company profile
2.1 The selected Company
It is a Peruvian registered company, with offices in Lima and with manufacturing facility in
Huancayo, Perù. It was found in 2001 by the present CEO and his wife, who are both active in the
Company. The CEO is a well experienced engineer who worked during 15 years at Mitchell & Co -
the major Alpaca integrated group (yarns, fabrics & textile manufacturer and fashion brand Kuna).
The Company purchases raw Alpaca fibre directly from family producers and associations of
producers in the centre of Peru. It conditions, manufactures yarns, fabrics and makes Alpaca textile
products which it commercializes in Peru and to few international clients.
Presently the Company has its own Alpaca yarn, fabric and textile facility in Huancayo. The
manufacture employs 60 local families and has created adapted structure for Peruvian women to
work in good conditions (kindergarten). It produces between 800kg to 1’000kg of Alpaca products
monthly.
The Company commercializes a wide variety of Alpaca fashion products (>250 models) through a
large network of 100 independent multi-brands retailers in key cities and places of Peru. Retailers
are located at the touristic sites (Machu Picchu, Pachacamac), on the traditional touristic routes
(Lima Airport, Cusco city, Paracas seaside…), as well in modern areas of Lima (Miraflorès
Larcomar, Palacio area, Jockey Plaza, Polo Center, …).
February 2014

8. 2. Company profile
2.2 Infrastructures, know-how and Suri
The Company is one of the 3 rarest specialized Alpaca
company in Perù with a fully integrated infrastructure
and production know-how, with activities starting from
collection of raw fiber to the production of final textile
products and their commercialization.
It is the only significant manufacturer of Alpaca fiber to
be established in the center of Perù with a dedicated
manufacturing facility (Huancayo). It is also the heart of
the Andean region where the rare population of Suri
Alpaca lives (Suri race is only 5% of the total Alpacas).
Processing unique Suri Alpaca fiber request a specific
know-how and represents significant innovation
opportunity for demanding customers.
It already developed advanced social responsibility
management programs for its employees at the
manufacturing site, in providing “kindergarten” services
to the young family mothers who are working in the
manufacture. Other fair trade programs are planed for
future implementation.
February 2014
Source: SCA
Perù
Suri Alpaca

9. 2. Company profile
2.3 Company opportunity statement
The specific location of the Company manufacture in Huancayo, at only 7 hours drive from Lima
offers the Company an exceptional opportunity of development. The central region of Perù - heart of
Suri Alpaca territory -, even more than the country in its whole suffers from:
■ Limited investments in industrial production infrastructures for breeders to increase
capacity and to enhance quality of raw fiber of Alpaca, in particular for Suri Alpaca.
■ Ineffective organisation system of raw fiber collection between family breeders and
the Company, where prices increase without providing any added-value to the product.
■ Lack of Alpaca mills and absence of specific Suri Alpaca yarns production capacity in
the central region of Perù,
■ Absence of manufacturing capacity of specific Suri Alpaca fabrics & textiles to
provide a differentiated supply and to offer innovative Suri Alpaca fashion collections to
demanding national and international customers.
There is a unique opportunity for the Company to develop its
manufacturing infrastructure in the central region of Perù,
where there are no competitors.
February 2014

10. 3. Market Opportunity
3.1 Alpaca natural fiber as luxury raw material
Alpaca fiber is a rare natural raw material, and benefits of all qualities and considerations to become
a luxury raw material, Alpaca is:
February 2014
■ RARE: It has a limited production capacity, due to the region where Alpaca
animal can be grown, due to the forbidding export of Alpaca animals, the low
rate of high quality fibers (from 17% to 30%) that each animal produces.
■ RESISTENT: It very resistant to humidity, fire and other micro-organisms.
Clothes keep their appearance and shape over the time.
■ COMFORTABLE: It offer a high level of clothes comfort, because the fiber is
soft, warm and elastic. Its texture has a silky touch.
■ AUTHENTIC & NATURAL: Alpaca is a natural
fiber, produced by authentic wild or domesticated
animals in comparison to synthetic fibers. Most of
fiber colours are natural and clothes made without
chemical treatments. Luxury clothes are “100%
Alpaca” made.
■ GOOD IMAGE: It transmits a positive image of
peaceful and friendly animals which can be
domesticated and use to play with children.

11. 3. Market Opportunity
3.2 Luxury fiber alternatives
Alpaca fiber is one of the World finest fibers, among famous Vicuña, Mohair and Cashmere.
Fibers have a thinness between
18µ to 26µ, and is easy to
spin and manufacture.
Luxury brands are
offering Alpaca
products 60%
cheaper than
Cashmere
ones.
February 2014
Source: SCA

12. 3. Market Opportunity
3.2 Luxury fiber alternatives
Alpaca fiber is complementary to other luxury fibers within the industry, in particular with Cashmere
which has similar characteristics but different prices:
■ Cashmere
Alpaca (approx 4’900 tonnes/year) has similar production volumes with Cashmere (approx. 5’200
tonnes/year), as well as similar high quality fiber characteristics (Use comfort). Presently, high quality
Alpaca (USD 30) has prices 50% to 70% lower than similar Cashmere quality (USD 90 to 100).
Alpaca fiber is much less known by final consumers, even if image of Alpaca (Llama type) animal is
certainly much more attractive than Cashmere coats (Sheep type). Alpaca and Cashmere clothes or
products can be same or sold to the same consumers
■ Vicuña/Guanaco
Vicuña and/or Guanaco fiber is out of competition, it thinness is incomparable to any other luxury
fiber. In consequence, Vicuña products are simply out of access for any other luxury textile products.
■ Mohair & other natural quality fibers
Mohair is mainly use for its furs, even if thinness and softness is exceptional. Therefore, Mohair and
Cashmere are facing some hypoallergenic phenomenon which make more difficult for such products
to be sold. Mohair also suffers from Rabbit image. Rabbit are domesticated directly by end-users and
could affect relation between the product and the consumers.
February 2014

13. 3. Market Opportunity
3.3 Luxury markets & menswear sector
Luxury goods industry is one of the world fastest growing market, with 33% constant sales increase
during the last 7 years. Luxury menswear sector was facing double digits growth, and this trend is
expected to continue up to 2020. Italy is the leading menswear industry with world recognition. Major
Italian luxury brands benefit from this positive growth and strong demand.
February 2014
Source: Bain & Co
Source: SCA/Bain & Co

14. 3. Market Opportunity
3.3 Luxury markets & menswear sector
Zegna, Ferragamo, Loro Piana, Brioni, Canali…are finding in Alpaca fiber a new and innovative luxury
raw material. They can offer attractive fashion collections to its very demanding clients. USA, Japan,
Europe are the major exports markets, therefore strong growth comes directly from emerging markets
such as China, Russia… Other large fashion brands, most of which belongs to world top Luxury
Groups (LVMH and Kering in France) are facing similar trends.
Major luxury menswear manufacturers in Italy,
UK or USA are looking for new sources of rare
raw materials, who can provides consistant
quality, large volumes at attractive prices.
Italian players are presently looking for sizable
luxury «suppliers» of high quality fibers in their
respective producing countries (Perù for
Alpaca).
Luxury menswear (and also womenswear at
lower pace) is facing very strong demand.
Pressure is transmitted to producing countries.
Luxury menswear is very fragmented, with
some world-known brands and many other
small independent companies – bespoke
tallers.
February 2014
Source: SCA

15. 3. Market Opportunity
3.4 Market opportunity statement
Luxury menswear is facing strong World demand and is requesting reliable suppliers of rare raw
materials such as Alpaca. The luxury, in particular the menswear industry is
There is an exceptional opportunity for Perù to create and to
develop a strong manufacturing industry of luxury yarns,
fabrics & clothes and become a reliable supplier
of the world major luxury brands.
■ Facing strong 5% average grow rate since 2006, and it will continue up to 2020 !
Luxury is crisis resilient.
■ Luxury menswear brands are looking for strategic access to rare raw materials, in
order to secure supply and keep exclusive differentiation potential from the competition.
■ Alpaca offers a new & innovative luxury raw material with high potential of
differentiation and with a positive image (peaceful and friendly animal).
■ As major producer of Alpaca, Perù represent the right partner for luxury menswear
brands to purchase luxury fibers.
February 2014

16. 4. Project of Development
4.1 Create a new sizable manufacturer in Central Perù
It has the possibility to develop its manufacturing capacity in Central Perù where no competitors and
very little other local low quality producers lives. It will optimize supply-chain, secure integration of all
manufacturing processes internally and develop its production in volume (industrial & semi-industrial).
The Company will:
a) reorganize the purchase of Alpaca fibers directly to the family breeders in the central region of
Perù, eliminating intermediaries margins of 60%. It will purchase in cash to the breeders, mix
Alpaca fiber on site and transport it to the manufacture in the same region, avoiding relevent
transport cost (-30%) to Arequipa (1’300km).
b) build an additional 30’000 m2 manufacturing site (conditioning, spinning, waeving and
confectionning), in order to increase manufacturing capacity by 10 times to 10 tons/months (120
tons yearly) and, so decrease process cost by 10% (salaries are lower than in Arequipa).
c) condition (decontaminate, clean, wash and classifiy) directly in the manufacture all raw fibers
purchased in the region, and process the adequate fiber to manufacture yarns, fabrics and
fashion clothes requested by the clients. It offer a substential competitve advantage to process all
steps internally, in reducing sharply delivery times (time-to-market) comparing to its competitors
located far from the Capital - Lima.
February 2014

17. 4. Project of Development
4.2 Develop a high quality Alpaca yarns & fabrics supplier
In a second step, and with the support of an industrial partner, the Company will catch know-how and
integrate technology in order to purchase and manufacture specially high quality fibers, yarns, fabrics
and textiles.
The Company will:
a) develop a technical centre of assistance for manufacturing yarns and fabrics with dedicated
installations and machineries. With the support of FINCYT – Fondo de Ciencia y Tecnologia – the
Company is already implementing the project of manufacturing yarns and colouring fibers.
b) purchase significant stock of fibers to start processing Alpaca yarns and fabrics from the region,
with the financial support of the CMC – Corp. Minera C. – who is financing professional teaching
of farmers in the region and securing the development of the manufacturing sector by the
community.
c) structure a genetic program with breeders to enhance the purity of the Alpaca animals and in
consequence to increase quality of fiber production. Incentive programs could be applicable for
promoting high quality fiber production in the breeders community.
February 2014

18. 4. Project of Development
4.3 Become a reliable supplier to the world luxury brands
The Company can deliver major luxury brands and become their reliable “Supplier of Choice”. In this
regard, the Company shall:
February 2014
■ manufacture innovative fabrics of high quality, respecting the luxury industry
standards and consistent product developments.
■ integrate designer’s creation of luxury brands, directly into the Peruvian
manufacture. A specific creation atelier with related designers will be created and
collaborate with creation department of the luxury brands.
■ offer stable supply of unbranded textile products and designed clothes, in close
collaboration with luxury brands.
The Company will not compete with its luxury brand customers and create only own unbranded
products. Close collaboration and strict confidentiality rules shall apply when working with client’s
creation department in order to avoid copies.
It will provide high quality fashion products in volume requested directly to luxury brands, on a long
term partnership relation. It shall keep costs attractive and invest continously on R&D, in order to
present innovations constently.
Finally, the Company will strength its own sale’s department to develop its activity worldwide, opening
new markets, finding new cutomers and promoting the positive image of Alpaca around the world.

19. 4. Project of Development
4.4 Promote Social Responsibility
The Company started since its foundation in 1999 to develop Corporate Social Responsibility
programs (community), such as:
1. Corporate Social Responsibility: The Company manufacture in Huancayo employs 60 family
mothers on a full time basis. All employee benefit from the Kindergarten area were the company takes
care of all children of employee during the working day. Kindergarten service is free and can be used
by employee on request without any condition.
2. Climate Changes & Environment Care: The Company management will make aware small family
producers of Alpaca fiber of climate changes and possible living consequences. It will provide
information on how the care the environment and operate production with possible climate changes.
3. Fair Trade: The Company is developing a foundation which will signs long term purchase
agreement with family producers to offer them fixed and fair prices for the Alpaca fibers sold. The
foundation will return all extra-profit to the members/family producers and The Company.
4. Sustainable Production: The Company will develop a sustainable production program of the
natural Alpaca fiber, from sourcing to delivery/exports. This program will explain how to reduce CO2
production, reduce energy and water volumes, and maximize bio-degradable materials.
February 2014

20. 5. The Offer
The Company is looking for a strong partner who can provide it know-hows (increase quality
in production), financial support (financing loan), pre-order of high quality yarns, fabrics and
clothes (turnover projections) base on a win-win situation. In this regard, it is looking for.
1. Loan of USD 1’000’000 within 5 years, at 6% fix interest rate with assets as collaterals: It
can offer assets base guaranty and provide 5 years Cash-Flow statement. It involves investment of
USD 250’000 for building of factory 30’000m2 extension, USD 250’000 in acquisition of installation
and purchase of new machines, USD 350’000 in purchase of raw material (working capital) and USD
150’000 dedicated to business development and so increase sales & exports fabrics to international
markets (Europe – Italy, UK, France, Germany)
2. Industrial Partner in order to secure development and production of international high
quality standards of yarns, fabrics and eventually clothes. It will increase production
capacity by 10 times, to 60 Tons/months: It can offer medium and long term production capacity
reservation of high quality production as Strategic Alliance or JV agreement. Partner will be asked to
provide technical support/training to enhance production quality, efficiency and controls
3. Luxury Brand(s) Partner(s) to secure access to luxury goods industry for its unbranded
luxury Royal & Baby Alpaca production: It can offer attractive price within a long term purchase
agreement and in addition the participation to Social Responsibility programs for brand(s)
communication. Partner will be asked to advise on product trends, uses, prices & designs and
promote “100% Alpaca, Made in Perù” trademarks (not a brand !).
February 2014

21. 6. Contact information
SWISS CORPORATE ADVISORS
San Isidro, Lima
PERU
E-mail smuller@swisscorpadvisors.com
Phone +51 980 795 980
Skype Pseudo SwissCAD001
SWISS CORPORATE ADVISORS
Geneva
SWITZERLAND
E-mail pmuller@swisscorpadvisors.com
Phone +41 79 217 51 15
Skype Pseudo SwissCAD002
February 2014

22. The Way to Success !

23. Appendix A - Community care
Social responsibility:
The Company will integrate to all its structure of activity a complete social responsibility education and
promote several efficient programs:
1. Kindergarten for workers: The Company has created its own Kindergarten services into the
manufacture, exclusively dedicated to the workers comfort. Children of workers can stay in a safe
environment close to the workers and remain at any time under control.
2. Social events for the community: The Company is also establishing a program of social events
which involves workers, families and the local community.
3. Participation of clients to local social programs: In the future, The Company will propose
client’s involvement into local community social events, in order to create closer ties between workers
and clients and share values.
February 2014

24. Appendix B - Environment & Animals care
Climate Changes and Environment Care
It is projected an increase of temperature between +1C to +3C within the next 20 years:
1. Environment consequences: It will have deep consequences on the weather, water and
temperatures which will affect the Andean regions of Perù. Alpaca animal is expected to move from its
initial life environment to find colder areas with its traditional food.
2. Living conditions consequences: It will present heavy changes on the Alpaca animal and the
family breeders life conditions. The Alpaca population shall migrate to the northern regions of Perù
where… and the Andean family breeders will face water and food issues with much lower rains.
3. Programs of information and education to breeders: The Company with the support of the
Government will provide strong information program on “how the climate changes will affect their
environment” and on “how breeders shall behave in order to maintain their life conditions”.
February 2014

25. Appendix C - Families & Breeders care
Families and breeders:
It is projected a Fair Trade system to increase Family breeders revenue by 25% and offer fix revenues
plus incentives depending on the quality of the fiber production:
1. Poor families of breeders: In Perù as in many regions of the Andes, breeders are poor families.
Owning between 50 to 75 animals, which produces 2,3 kg of fiber per year for a total of 120kg and
selling the raw fiber at USD 10 per kilo, breeders families are living with monthly incomes < USD 100.
2. Lack of good living conditions: Families breeders are often living in desert lands, without water
and energy infrastructure and suffering of lack of hygiene. In addition, children have limited access to
poor education.
3. Program of Fair Trade with breeders: The Company with the support of a newly created
foundation will implement a purchasing system directly with the breeders families, in order to obtain
long term agreement of fiber delivery based on fix prices. In this system, breeders will have the
possibility to have a fix and planed revenues from its Alpaca production activity, in addition to an
incentive system for high quality fiber production. The foundation will purchase at fixed & transparent
prices the fibers, and when resold, the foundation will redistribute part of the profit to the breeders,
depending of the quality produced and the priced obtained by the foundation. Foundation will be
owned by its members, managed by a committee where breeders, manufacturer, ONGs and clients
are represented and accounts duly audited and made public. Recognized ONG could be controlling
the foundation’s activity & transparency for publication. Potentially future financial products could be
used to maintain future prices of fiber (as in the French Bordeaux industry).
February 2014

26. Appendix D - Production & Products care
Production and products sustainability:
It is projected to implement a complete sustainable production and manufacturing activity in Perù, as far as
possible:
1. Efficient use of energy and water: Both are very precious element in the Andean region of Perù.
The Company will implement a continuous program of optimization of Energy (electricity) and Water
uses to minimize quantity of each to produce 1 kg of fiber, yarn, fabric or textile.
2. Use of recycled or biodegradable materials: Special methods of production with recycling of
water and in particular using biodegradable material of colouring processes will be implemented. A
specific attention to natural coloured fibers will be developed to push such natural products instead of
chemically coloured products. Alpaca is a fiber which has high sensitivity to chemical treatments.
3. Traceability of fiber from source to retail: The Company with the support of the Gov. will
implement of Alpaca animal genetic program, with traceability from the birth of animals to the
production of textile finished products. Genetic program shall increase purity of animal race and
increase quality of fiber. In addition, fiber output will be registered in order to track it directly from the
animal source (chips – lots of production – finished products).
February 2014

27. E. Financial Datas
February 2014
Source: Company
Some financial datas
The Company has the following investment considerations to implement its new structure. It is already
partly financed:
Investment Considerations
Existing Project Comments
1. Industrial Building 65 000
2. Atelier of production 90 000
3. Additional walls 28 000
4. Water installation & treatment 14 000
5. Electric installation 85 000
6. Water tanks 30 000
7. Solar installation 18 000
8. Security system, software 20 000
9. Land for construction 200 000 0 loan garanty
10. Machinery & installation 200 000 0 loan garanty
11 Stock (working capital) 200 000
TOTAL 600 000 350 000