How to use the PassKit iBeacon demo app

PassKit
iBeacon + Pass Integration Demo
1

PassKit iBeacon + Pass Integration Demo 3
✒
This presentation provides step by step instructions for how to use the GemTot
Beacon Demo App.
!
At the end of the demo, the audience will be able to:
๏ Describe the main benefits of iBeacon technology.
๏ Understand why the distance measured is not precise.
๏ Articulate how differentiated proximity services can be delivered using
iBeacon ranges.
๏ Identify opportunities to use Passbook passes and iBeacon technology to
drive traffic and loyalty.
!
Businesses use PassKit to integrate technologies like Apple’s iBeacon and
Passbook, to create unique and remarkable experiences for their customers
today.
Make sure you follow the instructions and deliver the messages in
the order shown in this slide show.
Purpose

✒Pre-requisites
1 Use an iPhone 4S or above (iBeacon is not supported on older models)

✒Pre-requisites
2
Check that your phone is properly set up:
๏ Background app refresh is on
๏ Location services is on
๏ Bluetooth is on
๏ Notiﬁcations are on and set to sound

✒Pre-requisites
Don’t plug the GemTot in and out of a laptop. It’s clumsy and
confusing and the ranging and distance will not work as well.
2
๏ Bluetooth is on
3 Use a USB hub with a switch to power the GemTot Beacon

✒Pre-requisites
4 Turn off passcode and fingerprint lock
2
๏ Bluetooth is on
3 Use a USB hub with a switch to power the GemTot Beacon
Swiping lock screen notifications are most impressive with no
passcode or fingerprint lock.

➢Distance Demo
1 Select Distance Demo

➢Distance Demo
2 Turn on the beacon

➢Distance Demo
3 Select GemTot USB

➢Distance Demo
The measured distance between the device and
GemTot Beacon are estimates.
!
iBeacon behaves similar to WiFi.
!
Obstructions such as iPhone casing, walls, and
people will aﬀect distance.
Key messages:
📣
📣
📣
This demo shows the distance between the device
and a GemTot Beacon.
!
As you walk closer to or further away from the beacon,
the app gives you an estimated distance away from the
beacon.
Cover the beacon or your iPhone with your hand to
demonstrate how obstructions aﬀect distance.

☼Ranging Demo
1 Select Ranging Demo

☼Ranging Demo

☼Ranging Demo
3 Select GemTot USB

Ranging Demo ☼
Entice Zone = Far Range
In this zone, most common action is a
lockscreen message.
!
Aim to deliver content that entices users to
the location or take some action.
!
The maximum range can be up to 70
meters with a clear line of sight, but typically
is 20-30meters.
!
This is the range in which users approach
the beacon and the app starts to hear the
beacon.
Key messages:
📣
📣
📣
📣
4
Walk 2-3 meters away from the beacon until
the Entice screen appears on your phone

Ranging Demo ☼
Inform Zone = Near Range
Key messages:
This is the range in which a user moves closer to a
speciﬁc beacon. (e.g. approaching a particular
product in a shop).
!
At this range, deliver speciﬁc and relevant services, a
link to product information, or trigger a sales
associate to approach a customer.
!
Use behaviour analytics to trigger another action.
For example, if you notice that your customer walks
in front of the Samsung LED TV display, goes away
from it, comes back again, you might choose to
deliver a coupon or send a sales assistant to help the
customer.
📣
📣
📣
5
Walk closer to the beacon until the Inform
screen appears (around 1-3 meters away
from the beacon)

Ranging Demo ☼
Transact Zone = Immediate Range
Key messages:
At this range, devices are immediately near a beacon
and allow for close range and specific transactions to
take place.
!
For example, use this range for specific events or
customer actions, such as confirming a transaction.
📣
📣
6
Place your device a few centimetres away
from the beacon until the Transact screen
appears

Ranging Demo ☼
Key messages:
This simulates a customer leaving the store and
moving out of range of the beacon.
!
Use this range to retarget users with content that
increase repeat visit and loyalty.
!
You can program content to appear at any time
(i.e. 1 hour, 2 days, or 5 days after the user has left
the zone).
!
Content can also be delivered to a user if they have
not come into the zone for 2 days, 1 week, etc..
!
You choose what time to deliver this content and
what type of content to deliver. For example a
message to visit other branch, phone call to
customer, etc..
📣
📣
📣
📣
📣
7
Turn oﬀ the beacon or walk out of the
beacon’s range until the Retarget screen
appears

PassKit 21
☼Ranging Demo
20-30 metres
Enter the beacon range
Couple of Metres
Nearer the beacon
few cms
Immediately on the beacon
>30 metres
Leaving the beacon range

PassKit 22
📱 Lockscreen Demo &
Passbook Integration

Lockscreen Demo & Passbook Integration 📱
Remember: Remove the passcode lock on your phone for
best lockscreen demo results
This demo shows how lock screen messages can be delivered to engage
customers and lead to a transaction, and repeat business.
!
The demo simulates the customer experience after integrating PassKit and
GemTot beacons into any app.

📱
Demo 1: Entice
Lockscreen Demo & Passbook Integration
1 Select Lockscreen Demo

📱
Demo 1: Entice
2 Turn on the beacon for a moment and then turn it oﬀ again

📱
Demo 1: Entice
2 Turn on the beacon for a moment and then turn it oﬀ again
3 Select GemTot USB when it is ‘out of range’

📱
Demo 1: Entice
4 This screen will appear on your phone

📱
Demo 1: Entice
5 Press the home button to put the app in the background

📱
Demo 1: Entice
6 Lock the phone

📱
Demo 1: Entice
8
The lock screen message will appear; waking the app from the
background

📱
4 lines of text on the lockscreen.
Text can be anything you want
Demo 1: Entice
8
background

📱
Demo 1: Entice
8
background
9 Swipe the lock screen message
Full screen image and message displayed.
User must take action before they can use their

📱
Demo 1: Entice
8
background
10 Tap ‘Add to Passbook’
11
Passbook Pass presented instantly, and Add to Passbook application for
use when shopping in the mall

📱
Key messages:
By adding the coupon directly to Passbook,
customers are able to store it and access it easily
at a later time.
!
Passes are time, location, and proximity aware.
Beacons also work with Passbook passes.
!
Even if customers delete your app, their pass still
has beacon functionality and allow you to
continually engage and connect with customers
through Passbook.
📣
📣
📣
Demo 1: Entice

📱Lockscreen Demo & Passbook Integration
Demo 2: Retarget
1 Click on the home button

Demo 2: Retarget
2 Lock the phone

Demo 2: Retarget
2 Lock the phone
3
Walk out of the range of the beacon or simply turn oﬀ the GemTot (which
simulates walking out of range)

📱
Demo 2: Retarget
8
Now that your device is out of range (i.e. customer leaving a store), you will
receive a lockscreen message

📱
Demo 2: Retarget
8
Full screen image and message displayed.
User must take action before they can use their

📱
Demo 2: Retarget
8
10 Tap ‘Add to Passbook’
11
Passbook Pass presented instantly, and Add to Passbook application for
use when shopping in the mall

Demo 2: Retarget
Key messages:
Retargeting doesn’t have to be a coupon, it can be
content or services that attract customers to a
certain place.
!
Entice customers to visit a diﬀerent branch,
advertise other brands, or get them to come back
to your location.
📣
📣

📱
go shopping
4 line lockscreen
message
full-screen
advert
content saved to
mobile wallet
Summary

📱
Leave the mall
⚑
content saved to
mobile wallet
full screen
advert
4 line lockscreen
message
Summary

📱
Come back shopping
Summary

Key Takeaways ⚑
1 iBeacon location data is not precise

Key Takeaways ⚑
2
Using the Entice, Inform and Transact
Zones allows for greater precision than
WiFi & GPS

Key Takeaways ⚑
3
When a user moves into a diﬀerent beacon
zone there is code that triggers the logic in
your app or server to take action (i.e. push
a coupon, notify a sales assistant, reward
points, etc.)
2
WiFi & GPS

Key Takeaways ⚑
3
points, etc.)
4
You can build more complex logic. For
example, time spent in a zone, or time
since last visit, trigger on the 4th visit, etc..
The possibilities are endless and only
limited by what you can imagine
2
WiFi & GPS

Key Takeaways ⚑
3
points, etc.)
5
You don’t always have to deliver a
lockscreen message - based on your
customers’ zone location, take appropriate
action by sending a sales assistant to help
customers
2
WiFi & GPS
4

Key Takeaways ⚑
3
points, etc.)
5
customers
6
You can track customer movement
behaviour in and out of diﬀerent zones. If
you discover customers are moving back
and forth from a particular product, you
can take action and assist them
2
WiFi & GPS
4

PassKit 48
⚑
3
points, etc.)
5
customers
6
You can track customer movement
behaviour in and out of diﬀerent zones. If
you discover customers are moving back
and forth from a particular product, you
can take action and assist them
7
Even when apps are closed and in the
background, you are still able to deliver
relevant lockscreen messages and content
to customers
Key Takeaways
2
WiFi & GPS
4

PassKit 49
Disclaimer: This video is for PassKit Partners use only and should
not be distributed to third parties unless authorized by PassKit
PassKit connects the physical world to the digital world by enabling information,
experiences or tokens of value that are relevant to a person's location, preferences
and/or behaviours to be pushed to the smartphone. Businesses use PassKit to
integrate technologies like Apple’s iBeacon and Passbook, to create unique and
remarkable experiences for their customers today.
!
As smartphone and micro-location technology continue to evolve, PassKit remains
on the cutting edge, ensuring these innovations are instantly accessible to
everyone. Founded in June 2012 and headquartered in Hong Kong, PassKit is
already being used by thousands of pioneering companies worldwide.
!
For more information visit http://passkit.com
To become a PassKit Partner visit: http://passkit.com/partner-reseller-channel/
To buy beacons visit http://passkit.com/buy-ibeacon/

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