5. 5
Indian automobile history
Before independence car
were imported in India
In 1942 Hindustan Motors Ltd
incorporated
In 1944 Premier Automobiles
Ltd incorporated
In 1983 Maruti Udyog ltd was
started in collaboration with
Suzuki
6. 6
Post globalization
In 1991 new industrial
policy was announced
radical changes being
made bearing on
trade, foreign
investment, exchange
rate, industry, fiscal
affairs
death of the License
Raj and the
Automobile Industry
was allowed to
expand
Mass
Emission
standard
National
Highway
policy
8. 8
Current market situation
The Indian automotive industry has emerged as a
'sunrise sector' in the Indian economy
India is the second fastest growing automobile
market in the world after China
Car segment is growing @ 19% annually
but is now seeing flat or negative growth rate
Stands 1 in two-wheeler sector
9. 9
Key Indian companies
Company name Product
manufactured
Manufacturing location Total turnover
In blln USD $
TATA Cars, CVs Pune, Jamshedpur,
Ahmedabad
27.6
Maruti suzuki cars Gurgaon 7.5
M&M CVs Nasik, Zahirabad, chennai 7.4
Hero moto corp motorcycles Gurgaon 3.9
Bajaj auto motorcycles Pune, Pantnagar,
Aurangabad
3.39
Ashok Leyland CVs Hosur, Pantnagar,Alwar 2.5
10. 10
Foreign AM companies in INDIA
Nearly all OEMs are present in INDIA with substantial investment
11. 11
MAIN SEGMENTS IN THE INDIAN
AUTOMOTIVE INDUSTRY
1. Passenger vehicles:
I. Cars and buses
2. Commercial vehicles:
I. Light commercial vehicles – Goods carrier
II. Multi Utility Vehicles, Sports Utility and mini vans
III. Heavy commercial vehicles – Trucks, Tempo,
IV. Tractor and Tipper/Dumper
3. Three wheelers:
I. Rickshaws, Trolleys, Delivery Vans and Tipper
4. Two wheelers:
I. Scooters, Motorcycles and Mopeds
16. 16
Strengths Weakness
Investments by foreign car
manufacturers
Increase in the export levels
Low cost and cheap labor
Rise in the working and middle
class income
Increasing demand for
European quality
Large pool of engineers
Low quality compared to other
automotive countries
Low labor productivity
High interest rate and
overhead level
Production cost are generally
higher than some other Asian
states, such as China
Low investment in R&D area
17. 17
Opportunities Threats
Growing population in the
country
Focus from the government in
improving the road
infrastructure
Rising living standards
Increase in income level
Better car technology is
demanded
Rising rural demand
Less skilled labor
Lack of technologies for Indian
companies
Increase in the import tariff and
technology cost
Imports of two wheelers from
the Chinese market in India
Smaller players that do not
fulfill international standards
Increased congestion in the
urban areas
21. 21
Budget impact - negative
I. Budget 2013‐14 disappointed automobile sector.
II. It was clearly ignored by the policy makers.
III. It was expecting some relief in terms of:-
a) Export soaps.
b) Reduction in excise duty.
c) Higher depreciation allowance.
d) Deduction for R&D expenses.
IV. Automobile sector is a job multiplier sector.
V. Apart from OEMs, auto component industry, motor insurance industry
and other related industries provide millions of job.
VI. Opportunities:-important sector to focus and give incentive in
domestic market
but also to be competitive from export point of view.
22. 22
BUDGET 2012-13 – OVER ALL
POSITIVE FOR GROWTH
No levy of additional specific excise duty on diesel vehicles, contrary to
the expectations.
Basic excise duty hiked from 10% to 12%.
Excise duty on large cars (SUV’s & MUV’S ) increased by 2% to 24%.
Removal of specific duty of Rs.15000, set off with an additional duty of 3%,
taking the total duty for large cars at 27%.
Hike on imported duty from 60% - 75% for assembled SUV’s and MUV
costing more than Rs 20 lakhs.
Increase in custom duty from 10% - 30% on bicycles and from 10% - 20%
on bicycle parts.
25. 25
CONCLUSION:
The industry has recorded phenomenon
growth during the last decade.
Contributing 4.5% to GDP
Third largest exporter of automobile
resource availability , skilled manpower huge
pool of middle class are major driver’s
Employing more than 10 million people
26. 26
CONCLUSION:
Challenges
-petrol price hikes
-regulatory policies
-infrastructure
Stands 128 on doing business index
In 2020 India will produce 40000 vehicle, &
become worlds largest manufacturer
Renewable resources can be used