2. Classical or Pavlovian Conditioni
ng
Ivan Pavlov
1849-1936
Russian physician/ neur
ophysiologist
Nobel Prize, 1904
studied digestive secreti
ons
5. Classical or Pavlovian Conditioning:
Respondent Behavior
Unconditioned Stimulus (UCS)
stimulus that unconditionally- naturally and
automatically - triggers a response
Unconditioned Response (UCR)
unlearned, naturally occurring response to th
e unconditioned stimulus
salivation when food is in the mouth
6. Classical Conditioning: Respondent Beh
avior
learning in which a neutral stimulus acquires the c
apacity to elicit a response after being paired with
another stimulus that naturally elicits that respons
e
Unconditioned response (UCR): automatic res
ponse to a stimulus
Unconditioned stimulus (UCS): naturally and
automatically elicits a response
Conditioned response (CR): learned response
to a previously neutral stimulus
Conditioned stimulus (CS): after repeated pai
rings with UCS, elicits the same response
7. Classical or Pavlovian Conditioning:
Respondent Behavior
Conditioned Stimulus (CS)
originally neutral stimulus that, after associa
tion with an unconditioned stimulus, comes t
o trigger a conditioned response
Conditioned Response (CR)
learned response to a previously neutral con
ditioned stimulus
8. Pavlov’s Classic Experiment
Before Conditioning
During Conditioning After Conditioning
UCS (food
in mouth)
Neutral
stimulus
(tone)
No
salivation
UCR
(salivation)
Neutral
stimulus
(tone)
UCS (food
in mouth)
UCR
(salivation)
CS
(tone)
CR (salivation)
11. Classic Conditioning Allows Animals to
Learn to Predict Events
Learning theorists once believed that the learni
ng in classical conditioning is unintentional and
automatic (classic behaviorism).
Most contemporary learning theorists now belie
ve classical conditioning involves quite a bit of “
mindfulness” because, (through the conditionin
g process) humans and other animals are learni
ng to reliably predict upcoming events.
12. Classic Conditioning Allows Animals to L
earn to Predict Events
Psychologists once believed that the key to
acquiring a conditioned response was the s
heer number of CS-UCS pairings.
However, the order and timing of CS-UCS p
airings is also very important because it pro
vides valuable information about the upcom
ing occurrence of the unconditioned stimulu
s.
13. Utility of classical responding: Avoiding a Pre
dator’s Attack through Classical Conditionin
g—Step 1
16. Stages in Classical (Pavlovian) Con
ditioning
Acquisition
the initial stage of learning, during which a re
sponse is established and gradually strengthe
ned
the phase associating a neutral stimulus with
an unconditioned stimulus
17. Stages in Classical (Pavlovian) Condi
tioning
Extinction: gradual weakening and
disappearance of the conditioned re
sponse
Spontaneous recovery: reappearan
ce of an extinguished response afte
r a period of nonexposure to the co
nditioned stimulus
18. After Acquisition, Other Stimuli Can Pr
oduce the Conditioned Response
Stimulus generalization: tendency for a c
onditioned response to be elicited by sti
muli similar to the conditioned stimulus
19. Generalization
Drops of saliva
in 30 seconds
60
50
40
30
20
10
0
Hind
paw
Pelvis Shoulder Front
paw
Thigh Trunk Foreleg
Part of body stimulated
20. After Acquisition, Other Stimuli Can Prod
uce the Conditioned Response
Higher-order conditioning: neutral stimu
lus becomes a conditioned stimulus afte
r being paired with an existing condition
ed stimulus
21. Animals Differ in What Responses Can Be
Classically Conditioned
Early learning theorists assumed that the prin
ciples of conditioning were similar across all s
pecies, but subsequent research indicates that
this assumption is incorrect.
Animals often differ in what responses can
be conditioned.
In some animals, some responses can be co
nditioned much more readily to certain stim
uli than to others.
An animal’s biology steers it toward certai
n kinds of conditioning.
22. Taste aversion study by Garcia and Koelling
Rats learned to avoid a light-noise combination when
it was paired with electric shock, but not when it
was followed by X rays that made them nauseous.
In contrast, rats quickly learned to avoid flavored wa
ter when it was followed by X rays, but they did n
ot readily acquire an aversion to this same water
when it was followed by shock.
It is also adaptive that in taste aversion, strong condi
tioning develops despite the long delay between t
he CS (the taste) and the UCS (the nausea).
24. Animals Differ in What Responses Ca
n Be Classically Conditioned
Phobias: exaggerated and irrational fears of objects
or situations
Such intense fear reactions often develop through c
lassical conditioning.
We can develop a phobia toward anything, but som
e objects (snakes) or situations elicit phobic rea
ctions more easily than others.
26. Little Albert’s Fear Conditionin
g
UCS
(loud noise)
UCR
(fear)
CS
(rat)
CS
(rat)
CR
(fear)
UCS
(loud noise)
UCR
(fear)
Stimulus similar
to rat (such as
rabbit)
Conditioned fear
(generalization)
27. Operant Conditioning
B.F. Skinner (1904-
1990)
elaborated Thorndik
e’s Law of Effect
developed behaviora
l technology
28. Operant Behavior Is Voluntary & Directed
by Consequences
Edward Thorndike ‘s Law of Effect:
the relationship between behavior and its co
nsequences
So named because behavior becomes more o
r less likely based on the effect it has in prod
ucing desirable or undesirable consequences.
29. Thorndike’s Law of Effect
Rewarded behavior is li
kely to recur
E. L. Thorndike
30. Operant Behavior Is Voluntary & Directed
by Consequences
B. F. Skinner made the law of effect the corn
erstone for his influential theory of learning,
called operant conditioning.
According to Skinner, the organism’s behavior is “oper
ating” on the environment to achieve some desired goa
l.
Operant conditioning: learning in which beha
vior is strengthened if followed by reinforcem
ent and weakened if followed by punishment
31. Operant Conditioning
Operant Chamber (
“Skinner Box”)
soundproof chamber
with a bar or key th
at an animal can ma
nipulate to obtain a f
ood or water reinfor
cer
contains a device to
record responses
33. Shaping Reinforces Closer Approxim
ations to Desired Behavior
Shaping (or the method of successive app
roximations): teaching a new behavior by
reinforcing closer and closer approximatio
ns to the desired behavior
34. A Reinforcer Increases the Probability
of the Behavior It Follows
The fundamental principle of behavioris
m is that rewarded behavior is likely to
be repeated.
This is known as reinforcement in oper
ant conditioning.
It also states the positive side of Thorndi
ke’s Law of Effect.
35. A Reinforcer Increases the Probability
of the Behavior It Follows
Primary versus secondary reinforcers
Primary reinforcers: innately reinforcing
—satisfy biological needs.
Secondary reinforcers: learned and beco
me reinforcing when associated with a p
rimary reinforcer
36. A Reinforcer Increases the Probability
of the Behavior It Follows
Positive and negative reinforcers
Positive reinforcers: strengthen a response by
presenting a positive stimulus after a respo
nse
Negative reinforcer: strengthens a response by
removing an aversive stimulus after a respo
nse
38. Different Reinforcement Schedules Lead to Different
Learning and Performance Rates
Continuous reinforcement leads to the fas
test learning.
The biggest problem with continuous reinf
orcement is that when it ends, extinction
occurs rapidly.
39. Different Reinforcement Schedules Lead to Different
Learning and Performance Rates
Partial reinforcement has an important
effect on your continued performance b
ecause being reinforced only once in a
while keeps you responding vigorously f
or longer periods of time than does con
tinuous reinforcement.
40. Fixed-interval schedules: reinforce the first respon
se after a fixed-time interval has elapsed
Fixed-ratio schedules: reinforce a response after
a specified number of nonreinforced responses
Variable-interval schedules: reinforce the first re
sponse after a variable-time interval has elapsed
Variable-ratio schedules: reinforce a response af
ter a variable number of nonreinforced response
s
Different Reinforcement Schedules Lead to Differ
ent Learning and Performance Rates
42. Accidental Reinforcement Can Cause
Superstitious Behavior
Superstitious behavior: learned because it happened to be
followed by a reinforcer, even though this behavior was not
the cause of the reinforcer.
Skinner trained superstitious behavior in hungry
pigeons.
He reasoned that when reinforcement occurred, it woul
d be paired with whatever response the pigeons had ju
st performed.
Instances of accidental reinforcement triggering supers
titious behavior is common among people.
43. Punishment Should Be Used Only un
der Certain Circumstances
Punishment: The process by which a cons
equence decreases the probability of the
behavior that it follows.
44. Punishment Should Be Used Only un
der Certain Circumstances
To be effective in reducing unwanted behavio
rs:
The punishment must be prompt,
It must be relatively strong, and
It must be consistently applied.
Alternative to punishment of undesirable beh
avior:
Allow undesirable actions to continue without eit
her positive or negative consequences until they
are extinguished
45. Criticism of Operant Conditioning Theory is that it
Overlooks Genetic Predispositions
Biological constraints on learning
As with classical conditioning, an animal’s bi
ology can restrict its capacity for operant con
ditioning.
Species-specific behavior patterns can interf
ere with operant conditioning, a genetic cons
traint called instinctive drift.
46. Criticism of Operant Conditioning Theory is that it
Overlooks Cognitive Processes
Latent learning: learning that occurs without a
pparent reinforcement and is not demonstrated
until sufficient reinforcement is provided
Learning can occur without any reinforcement,
something that the theory of operant conditioni
ng assumed was not possible.
48. Operant Conditioning Theory Overlooks Cognitive
Processes
Learned helplessness: the passive resignation
produced by repeated exposure to aversive eve
nts that cannot be avoided
Here again, in contradiction to behaviorist the
ory, research demonstrated that mental proce
sses play a significant role in learning.
49. Applications of Operant Conditioning
Structure and feedback in learning
– immediate reinforcement
Defined performance goals and imm
ediate reinforcement at work
Parenting – reward good behavior, i
gnore whining, time-out
50. Observational Learning
learning by observing and imitating th
e behavior of others
The others whom we observe and imitate
are called models.
Observational learning helps children lear
n how to behave in their families and in t
heir cultures.Yet, what about the learnin
g that occurs without direct experience?
51. Social Learning Theory-Albert Bandura
Social learning theory says that people lear
n social behaviors mainly through observati
on and cognitive processing of information,
rather than through direct experience.
Learning the consequences of an action b
y observing its consequences for someon
e else is known as vicarious conditioning.
52. Children Can Learn Aggressive Behavi
or through Observation
Bobo doll studies: the first set of exper
iments demonstrating the power of obs
ervational learning in eliciting aggressi
on.
Research demonstrates that children a
re less likely to imitate the actions of p
unished aggressors.
53. Children Can Learn Aggressive Beha
vior through Observation
Bandura believes children observe and learn a
ggression through many avenues, but the thre
e principal ones are:
Families: where adults use violence
Communities: where aggression is considered to b
e a sign of manhood, especially among males
Media: principally television and the movies
54. Children Can Learn Aggressive Beha
vior through Observation
Research indicates that aggressiv
e behavior in children is significa
ntly reduced when they spend les
s time watching violent television
shows and playing violent video g
ames.