My project

1. McDonald’s try to standardise their restaurants and their
product range as much as possible the world. However in
Chinese and Asian Markets, they have to change and adapt
their product range. Discuss why this should be so, and also
discuss any future changes they may have to make to suit the
Chinese and Asian markets.

2. Overview
• McDonald’s standardisation
• Why McDonald’s adapt their product for
Chinese and Asian Markets
• What do they make for any future changes

3. McWorld

4. Standardise

5. Adaptation
Indian Marketing
• Cultural diversity
• Food reflected traditions and culture
Hinduism beliefs cow as a sacred animal
• A lot of Indian do not eat meat
• A third of population being lacto vegetarian

6. Future change
Traditional
successful
Cultural
Religion Value of taste

7. McDonald’s in Singapore

8. Theory culture territorial clash
Disciplinary
structure
Ethics
responsibility
Identity
performativity

9. McDonald’s in China
McDonald's understands people are
sad when they miss a good
opportunity, so the company is
offering discounts 365 days a year
"
"

10. Conclusion
• McDonald’s have to adapt marketing methods and styles
to suite for culture and religion.
• McDonald’s need to pay attention about the culture
sensitivity.