In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from the crowd. Learn the best way to draw customers to your business. Traditional Marketing - Branding, Advertising, Radio, TV, Print, Business Cards etc. Decipher which online channel is best for your business - Social Media, Website, Google+ Learn the secret to marketing that will generate more leads - today. Prior to co-founding Paradux Media Group, Mike Frey spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients. Mike’s unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. Co-founder, Tisha Oehmen is a professional brand strategist, a leader in the branding field and the author of the book, Finding Brand: The Brand Book Tutorial. Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other

1. Presented by
Paradux Media Group

4.  Learn the best way to draw
customers to your business
 Decipher which online channel is
best for your business
 Learn the secret to marketing that
will generate more leads - today

6.  Branding &
Marketing vs.
Advertising
 Using Radio,
Television,
Print, and POS
to create leads for
your business

7.  Radio
 Television
 Print
 POS
 Direct Mail
 Existing List
 EDDM
 Phone Books
 Outdoor
 Billboards
 Busses
 Corporate Identity
 Logo
 Letterhead
 Business Cards
 Brochures

8. “Knowing which
tool to use to
best meet your
goals will result
in more leads,
for less money”

9. How do you:
 Make people aware of a sale at a clothing store?
 Enhance credibility of financial institution?
 Get existing customers to come back in for a sale?
 Create top of mind awareness for the lottery?
 Sell 2 for 1 dinners on an early bird special?
 Sell a concert ticket?
 Shady Cove Hardware Store announcing sale?
 Sell mattresses?
 Upsell a pillow with the mattress?

10. Exercise: Consider your own business. How can you
apply what you just learned?

13.  Social Media
 Websites
 Pay Per Click
 Directory Listing
 Search Engine
Optimization
 Email Marketing

14.  Facebook
 Twitter
 LinkedIn
 Pinterest
 YouTube
 Google +
 Instagram
 Vine

15. Websites
 Website Design
 How easy it to use?
 Architecture
 Who owns the domain
 Onsite Content
Creation

16. Directory Listing
 Local Search
 Reviews/Monitoring
 Online Offers
 Pictures
 Video
 Site Credibility
 Consistency

17. Search Engine Optimization
 Owning vs Renting
 Organic Search
 Blogging Strategy
 Meta Information
 Title
 Description
 Keywords
 Alt

18. Email Marketing
 List Building Techniques
 Autoresponders
 eZines/Newsletters
 Offers

19.  It's where the people are.
 There's a social credibility you get from being
called out in social (and it’s happening
whether you’re there or not).
 It's an opportunity to create significant top of
mind.

20.  Pick one or two social media platforms to add
to your portfolio this year
 Get a website
 Start regularly posting content to the website
(like once a week)
 Start working on directory listing
 Advanced Tip: Start working on your SEO
(especially for online companies)

21. Working with a Partner: Consider your own business -- what is
your online action plan for the remainder of 2014.

24. “Using the right
tools to promote
your message
against a consistent
position and
message.”

25.  Just like we use multiple
traditional methods, and
multiple online methods,
when we combine, we
leverage.
 Just like Traditional --
they leverage TOGETHER
for best results
 Leveraging a multi-media
campaign can yield
BETTER results

26. What’s the best way to advertise
a sale on clothing?
 Website
 Facebook
 Twitter
 Pinterest
 Instagram
 PRINT: Coupon for a freebie
 RADIO: talk about promotion
 TELEVISION: image/branding

27. What’s the best way to
advertise Merchant Services?
 Website
 SEO
 Facebook
 Linked In
 Twitter (depending on
geographic location)
 DIRECT MAIL: existing
customers

28. What’s the best way to
advertise Handmade Pottery
in an ONLINE store?
 Website
 SEO
 Facebook
 Twitter
 Instagram
 Pinterest
 DIRECT MAIL: existing
customers

29. What’s the best way to
advertise Copywriting
Services?
 Website
 SEO
 Facebook
 Linked In
 Twitter (depending on
geographic location)
 DIRECT MAIL: existing
customers

30. What’s the best way to sell high end
mattresses?
 PRINT: Coupon with Logo
 RADIO: Announce Savings
 TELEVISION: Show mattress and logo for
brand
 POS: Upsell the frame/bedroom
furniture to support the new mattress
 Website
 Facebook
 Twitter

31. What’s the best way for a bank to advertise
checking accounts?
 Website
 PRINT: Coupon for a freebie
 RADIO: talk about promotion
 TELEVISION: image/branding
 OUTDOOR: image/branding
 DIRECT MAIL: existing customers w/o
product
 POS: Existing customer base w/o product
 Website
 Facebook
 Twitter

32. Confused?
Schedule a free
consultation with us
at Paradux Media
Group
ParaduxMedia.com/Complimentary

33.  Traditional Marketing Techniques
 Online Marketing Techniques
 The Secret to SUCCESSFUL marketing in 2014:
Integrated Marketing