2. Chapter 1 terms
1. Apps- a software for use on desktop laptop, tablet, smartphone, that allows the user to apply the power of
system software for a purpose.
2. Diffusion- the spread of new ideas, new practices, new processes, and new products
3. Public Relations- seeks through professional best practices to present, maintain and manage public images
and reputations
4. Breaking news- real time events and news that happen as developing news stories
5. Real time social engagement- current PR best practices include nearly immediate respond to conversation
monitoring social media
6. Crowdsourcing-method for gathering filtering generating and distributing information through social media,
3. Chapter 1 term cont.
7. Storytelling- a fundamental concept in journalism and media communication techniques include, narratives
and drive interest in content.
8. Platforms- Online sites that offer social media analysis
9. Uses and gratification- research perspective emphasizing audience participation
10. Sentiment Analysis-its computer and human coding for positive neutral and negative comments
11. Gatekeepers- people who perform a traditional news editorial function of story selection
12. Tactics- use to achieve communication goals ex: youtube video shared to bloggers
