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360

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360

  1. 1. 360º A LARGER-THAN-LIFE STORY
  2. 2. Once upon a time… <ul><li>How smart stories are the key to overcoming every challenge </li></ul>
  3. 3. The facts <ul><li>Media is fragmented </li></ul><ul><li>Social media </li></ul><ul><li>Economic situation </li></ul>
  4. 4. Media is fragmented
  5. 6. Once upon a time… <ul><li>The launch of a Volkswagen model with… </li></ul><ul><li>Over 1,100 km per tank </li></ul><ul><li>40% more power </li></ul><ul><li>Ultra-low emissions </li></ul>
  6. 7. Beach
  7. 8. Office
  8. 9. Wedding
  9. 10. Billboards
  10. 16. Do you know the latest social media?
  11. 21. Applications Online media // Widget
  12. 22. Most popular content TDIcurious Diesel comparator
  13. 23. Coming soon
  14. 24. We’re in the middle of all this…
  15. 32. Living happily ever after <ul><li>Impact on sale: increase of 25% during launch period </li></ul><ul><li>TDIcurious.ca is the third most important traffic generator of vw.ca </li></ul><ul><li>Great impact on search engine results </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Increase in incoming links </li></ul><ul><li>Flexible expandable platform </li></ul>

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