1. Name: Paige Ward Product:_Yorkie______
Mise-en-scene (What colours, sets and props are used? Why?)
Narrative – What is the story of the ad, characters, settings, conflicts,
It is based in a shop with only the shop keeper and a woman dressed as a man in.
resolutions
The colours are dull then as she gets the yorkie and the shop keeper compliments
Yorkie’s are known for only men, a woman dressed as if she’s a builder goes into her the colours go a little brighter.
a shop to try and buy one. The shop keeper asks her questions to see if she’s
manly, he also asks her to open a tin. She answers them all correctly and opens
the tin. He also tries scaring her with a fake spider which fails. He hands her the
yorkie and compliments her eyes and she flutters them and uses some girly Target Audience – Who is the product for?
voice to reply not realising he’s trying to catch her out then he takes the yorkie
The target audience will be for men and woman, even though it says ‘only for
off her and she walks out. It’s saying only men can buy yorkie’s and shop
men’ it’s saying to woman they’re that good you’ll want to be a man just to get
keepers can only sell them to men, it’s also trying to say they’re that good
one.
woman try going into shop shops as men trying to buy them because they’re so
hard to resist.
Sounds - What can you hear?
The sounds are just them two speaking, the woman is putting a mainly voice on.
This is all the advert needs because it shows exactly what she’s trying to do and
Camera Shots – What shots are used and why?
shows how the shop keeper is trying to catch her out. It works well with the
Majority of the shots are close-ups of the shop keeper and the woman. The advert.
camera cross cuts from each of them, this shows the audience that these two are Towards the end there is a deep mans voice which says ‘Yorkie’s, for men only’.
the main characters in the advert. The chocolate bar is in the shots majority of
the time, this shows what product they’re advertising in the advert. Advertising Techniques – What techniques are used and why?
There is a variety of techniques used in this advert, one of these are demographic
positioning. They’re saying only a certain sex can buy the chocolate bar even this
could make the advert more interesting than just describing the chocolate bar to
make it look good and catch the audiences attention, they use the only man rule so
it makes it look at good woman won’t be able to resist the fact it’d not meant for
them. Another technique which is used is humour, using the woman as a man gives
the advert a little humour.