Crowdopolis 14-slides-alph-bingham inno centive pharma
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Crowdopolis 14-slides-alph-bingham inno centive pharma
- 1. Integrating Crowdsourcing into your Overall Innovation Strategy Alpheus Bingham Founder of InnoCentive, Inc
- 9. by http://dailycrowdsource.com Diversity has a critical mass • Risk management demonstrated prior to advantages of diversity
- 10. by http://dailycrowdsource.com A “Controlled” Experiment in Crowdsourcing
- 11. by http://dailycrowdsource.com Crowdsourcing: A value proposition • Diversity of thought • Spot market engagements • Risk distribution to solvers
- 12. by http://dailycrowdsource.com Barriers to adoption • Cultural: NIH • Identity: Solvers, not seekers • Organizational: reward mechanisms • Process: Outside workflow
- 13. by http://dailycrowdsource.com Innovation Process Paradigms • Phased Review 1960s NASA • Stage Gate 1980s COMMERCE • Open Innovation 2004 COMMERCE • Challenge Driven Innovation 2011
- 14. by http://dailycrowdsource.com Innovation and Development Skills: stage/gate systems Copyright 2010: Alpheus Bingham, do not distribute without author’s permission. INSIDE OUTSIDE • Inside (80%) • Hypothesis generators (10%) • Data/proto generators (60%) • Designers (5%) • Project coordinators (5%) • Outside (20%) • Scaling data generators (20%)
- 15. by http://dailycrowdsource.com ALS CHALLENGE DRIVEN INNOVATION Dissection Copyright 2010: Alpheus Bingham, do not distribute without author’s permission. Channel selection and distribution Evaluation and option selection Integration
- 16. by http://dailycrowdsource.com Innovation and Development Skills: Channel orchestration systems Copyright 2010: Alpheus Bingham, do not distribute without author’s permission. INSIDE OUTSIDE • Inside (20%) • Project dissectors (3%) • Orchestrators (3%) • Assemblers (4%) • Evaluators (10%) • Outside (80%) • Hypothesis generators (10%) • Data/proto generators (70%) • Designers (5%)
- 18. by http://dailycrowdsource.com The Roots of CDI “Challenge Driven Innovation, CDI, shares DNA with the modularity processes, earlier described by Carliss Baldwin and Kim Clark of Harvard Business School. In CDI, a portion of the larger project is formulated as a challenge, in which a “challenge” essentially represents the problem statement for a block of work that can be modularized and in most cases rendered “portable.” That is, such a block of work can be outsourced or insourced as an integral unit. The central processes to this framework are those of dissection, channel distribution, and integration.” Carliss Y. Baldwin and Kim B. Clark, Design Rules: The Power of Modularity, vol. 1 (Cambridge, MA: MIT Press, 2000). And “Managing in an Age of Modularity,” Harvard Business Review 75, no. 5 (September–October 1997): 84–93.
- 19. by http://dailycrowdsource.com Why Challenge-drive Innovation Works Challenge-driven Innovation unlocks your innovation potential Communities collaborate around well-defined “boundary objects” Boundary objects create a common reference point and language Enable “constructive arguments” (collaboration) Example: a clay model or prototype of an automobile Designers look at aesthetics, engineers consider aerodynamics Well-formed Challenges are uniquely effective as boundary objects Rich in information, but abstracted to engage diverse thinking…”just-right” challenges Must be actionable, sponsored, owned In contrast, “ideas” are loosely defined, not clearly owned, and create less impact Challenges help to transform organization, process, and culture
- 20. by http://dailycrowdsource.com Evaluation of the Open Innovation Pilot Program between NASA and InnoCentive, Inc. It really IS Rocket Science
- 21. by http://dailycrowdsource.com Over 2,900 Solvers from 80 Countries Participated Open Innovation Program Reach
- 22. by http://dailycrowdsource.com NASA Pilot Challenges – Phase 1 Challenge Title - Center Proposals Submitted Award Details Improved Barrier Layers … Keeping Food Fresh in Space - JSC 22 One Partial Award Mechanism for a Compact Aerobic Resistive Exercise Device – JSC/GRC 95 Fully Awarded Data-Driven Forecasting of Solar Events - JSC 11 Fully Awarded Coordination of Sensor Swarms for Extraterrestrial Research - LARC 37 Three Partial Awards
- 23. by http://dailycrowdsource.com http://blogs.forbes.com/haydnshaughnessy/2011/05/05/can-we-crowdsource-a-cure-for-cancer/ “…we are taking two main pathways with crowdsourcing. There is the trivial – my apologies to Dell and Starbucks – where we use the crowd to provide feedback on product features. And there is the profound – where we use adjacent areas of expertise to cast new light on scientific and industrial challenges (the Innocentive model).”