Brief analysis of "Making Advanced Analytics Work for You by Dominic Barton and David Court"

1. MAKING ADVANCED ANALYTICS
WORK FOR YOU
BY DOMINIC BARTON AND DAVID COURT

2. BIG DATA AND ANALYTICS IS A MUCH NEEDED HYPE:-
YOU CAN’T JUST DO WITHOUT THEM.
BIG GUNS LIKE GOOGLE,
AMAZON HAVE OUTSMARTED
MANY ON THIS FRONT

3. Overview
Big data could transform the
way companies do business,
delivering performance
gains. This article helps you
how to get the strategy
suited to your needs?
It also explore the
supportive capabilities that
are required to fully exploit
the data and analytics

4. KEY
INSIGHTS

5. Big data could transform the way companies do
business and deliver the performance gains.
Companies must have/hire the capability to collect
and process the data. Sources of data should be
identified properly and collection of data must be
done through trustworthy sources. Moreover, firms
should have the capability/machinery to build
advanced analytics models for predicting and
optimizing outcomes from the collected data.
INSIGHT 1

6. HAVE A PASSIONATE LOVE AFFAIR WITH YOUR DATA &
DON’T HESITATE TO SPEND ON IT

7. HAVE TRUSTWORTHY SOURCES OTHERWISE BAD DATA
COULD HURT YOU REAL BAD

8. Need to change the mindset towards big data
analytics. Once you have the insights from the big
data, you’ll have to make the decision makers of
your firm to understand the business usage of your
data analysis. It should be in-line of company’s
processes guidelines and decision-making norms,
so that it can be implemented without any hassle.
INSIGHT 2

9. UNDERSTANDING THE BUSINESS USAGE OF INSIGHTS

10. SELL THE PROFITABILITY OF YOUR DATA INSIGHTS
Big Data Analytics has
helped companies to
increase their profit pie
by more than 6% as
compared to the peers

11. MANAGERIAL RELEVANCE

12. ENJOY A COMPETITIVE EDGE OVER YOUR
COMPETITORS

13. WITH DATA INSIGHTS IN-LINE TO YOUR
BUSINESS, DECISION MAKING IS CAKE WALK

14. Prakash Raj
Ramjas College
Delhi University
Project under
Prof. Sameer
Mathur
IIM Lucknow