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Being Creative With Data<br />Simon Hughes -  Principal Consultant<br />Customer Intelligence Practice -  SAS UK<br />
Who Are SAS?<br />#1<br />33<br />2.26<br />23%<br />98%<br />45,000<br />&gt;10,000<br />Provider Business Analytics<br /...
What Does SAS Do?<br />
161<br />1EB = 1,000,000,000 GB <br />“3M times the amount of information contained in all the books ever written”<br />16...
Data PhilosophyCorporate Asset & Raw Material<br />Social Media<br />Traditional Databases<br />Transactional Systems<br /...
Data PhilosophyA Gateway to Insight<br />Real-time Decisions<br />Traditional Databases<br />Transactional Systems<br />Ca...
Copyright © 2007, SAS Institute Inc. All rights reserved.<br />
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"Being creative with data" 25th November - SAS presentation

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Simon Hughes from SAS at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

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"Being creative with data" 25th November - SAS presentation

  1. 1. Being Creative With Data<br />Simon Hughes - Principal Consultant<br />Customer Intelligence Practice - SAS UK<br />
  2. 2. Who Are SAS?<br />#1<br />33<br />2.26<br />23%<br />98%<br />45,000<br />&gt;10,000<br />Provider Business Analytics<br />Years Continuously Profitable<br />$Billion Revenue<br />Revenue invested in R&D<br />Global 2,000 Companies<br />Sites Deployed in Globally<br />Employees<br />Dr JIM GOODNIGHT<br />FOUNDER & CEO<br />
  3. 3. What Does SAS Do?<br />
  4. 4. 161<br />1EB = 1,000,000,000 GB <br />“3M times the amount of information contained in all the books ever written”<br />161EB created in 2006 <br />281<br />1800<br />281 EB created in 2007<br />1800 EB created in 2011?<br />8090<br />Intelligence Imperative<br />“May 2009, the size of the Internet has been roughly estimated to be 500EB”<br />“In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.”<br /> Andreas Weigend, former chief scientist at Amazon<br />
  5. 5. Data PhilosophyCorporate Asset & Raw Material<br />Social Media<br />Traditional Databases<br />Transactional Systems<br />Online Behaviour<br />Unstructured Text Data<br />Analytics - Forecasting - Segmentation - Predictive Modelling<br />Behaviour – Value – Responsiveness – Loyalty – Sentiment - Feelings<br />INSIGHT<br />
  6. 6. Data PhilosophyA Gateway to Insight<br />Real-time Decisions<br />Traditional Databases<br />Transactional Systems<br />Campaign Selections<br />Contact Optimisation<br />Strategic Planning<br />Budget Allocation<br />Media Mix Planning<br />INSIGHT<br />
  7. 7. Copyright © 2007, SAS Institute Inc. All rights reserved.<br />

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